Strong Legal Tech PR Programs

Here are some real-life examples of effective legal tech PR programs and strategies used by legal tech companies:

1. Clio – Legal Tech Conference and Awards

• Clio Cloud Conference: Clio, a leading legal tech company, hosts an annual conference known as the Clio Cloud Conference. This event brings together legal professionals and tech experts for networking, learning, and showcasing Clio’s latest innovations. The conference includes keynote speakers, breakout sessions, and panel discussions, which help position Clio as a thought leader in the legal tech space.
• Clio’s Legal Trend Report: Clio publishes an annual Legal Trends Report, which provides valuable insights and data on the state of the legal industry. This report not only establishes Clio as an authority but also generates significant media coverage and engagement from legal professionals.

2. LawGeex – Industry Recognition and Case Studies

• Recognition and Awards: LawGeex, known for its AI-powered contract review platform, has garnered industry recognition through awards such as the LegalTech Breakthrough Award. This type of recognition enhances credibility and visibility in the legal tech market.
• Case Studies and Success Stories: LawGeex publishes detailed case studies highlighting how its technology has improved efficiency and accuracy in legal document review for various clients. These case studies are often shared in industry publications and on their website, showcasing real-world applications of their technology.

3. Riverview Law – Thought Leadership and Media Presence

• Thought Leadership Articles: Riverview Law, a legal tech company offering innovative legal services, actively publishes thought leadership articles on topics such as legal operations and technology adoption. These articles are featured in legal and business media outlets, helping to build Riverview Law’s reputation as an industry leader.
• Media Coverage: Riverview Law has received extensive media coverage for its innovative approach to legal services and its use of technology to drive efficiency. This media presence helps to elevate the company’s profile and attract potential clients.

4. LegalZoom – Strategic Partnerships and Advertising

• Partnerships: LegalZoom has formed strategic partnerships with other companies and organizations to expand its reach and credibility. For example, LegalZoom has partnered with various bar associations to offer legal services and resources to their members.
• Advertising Campaigns: LegalZoom has run prominent advertising campaigns across television, online platforms, and print media. Their ads often feature testimonials from satisfied customers and emphasize the accessibility and affordability of their legal services.

5. Rocket Lawyer – Content Marketing and Educational Resources

• Content Marketing: Rocket Lawyer produces a wealth of content, including blog posts, guides, and templates, that provides valuable information on legal topics. This content marketing strategy helps to drive traffic to their website and positions Rocket Lawyer as a trusted resource for legal information.
• Educational Resources: Rocket Lawyer offers educational resources such as webinars and legal guides that help users understand complex legal issues. These resources are promoted through email marketing and social media, engaging with potential clients and demonstrating the value of their services.

6. Everlaw – Customer Success Stories and User Groups

• Customer Success Stories: Everlaw, a cloud-based litigation platform, showcases customer success stories through detailed case studies and testimonials. These stories highlight how Everlaw’s technology has improved legal processes for various clients, providing social proof and attracting new users.
• User Groups and Events: Everlaw hosts user groups and events where clients can share their experiences, learn best practices, and network with other legal professionals. These events not only foster a sense of community but also provide valuable feedback for product development.

7. ZyLAB – Industry Insights and Webinars

• Industry Insights: ZyLAB, known for its e-discovery and legal research solutions, publishes industry insights and reports on topics such as data management and legal compliance. These insights help to establish ZyLAB as a thought leader and attract media attention.
• Webinars: ZyLAB frequently hosts webinars on relevant legal and tech topics. These webinars provide educational value to legal professionals and demonstrate ZyLAB’s expertise in the field.

These examples illustrate how legal tech PR companies leverage various publicity programs—such as conferences, awards, thought leadership, media relations, and strategic partnerships—to build their brand, engage with their target audience, and establish themselves as leaders in the industry