When you are a brand new business, there is no cookie-cutter approach to public...
Markets are crowded. No matter what you do, there will be competition vying for...
When a company goes all out to introduce a new product to an established...
I have asked before if social media is like taking a nap, going to...
It may seem funny to start a blog piece about Vine with talking about...
Donors are choosing to make online donations over other types of giving. So says...
I can neither confirm nor deny the following story. Some have sworn it happened....
At 5WPR, we are committed to doing “traditional” PR better than our competition. After...
Many economic prognosticators suggest the economic downturn has hit bottom. Among the indicators pointed...
Recently, American consumers were rocked by information that Verizon Wireless has been turning over...
Watch out for the often-strange co-mingling of business and personal. The buzz around Facebook,...
Big Promise, no Delivery. I can’t tell you how many times I’ve had a...
CNN reported that in early June 2013, AirAsia X flights to China, Taiwan, Japan,...
I’m a New Yorker. I absolutely love it, and won’t let anyone else tell...
As CEO of a fashion PR firm, I have been part of many discussions...
Ronn Torossian is the CEO of New York Public Relations Firm, 5WPR. He is...
5WPR CEO Ronn Torossian says it’s time to embrace the sunshine season It may...
In a market growing crowded with microbrews, specialty drinks and endless new brands seeking...
It may seem funny to start a blog piece about Vine with talking about...
One of the most common questions at 5WPR, a top NY PR firm gets...