In recent years, the news cycle has started moving at a lightning speed, leading to instant headlines and then promptly losing importance in a matter of hours. It’s this type of fast news coverage that can easily push any type of legal dispute in front of the eyes of millions of people, including the reporters and journalists that are going to be writing a story on the matter.
This is precisely why any business, no matter how big or small, should be working with a legal public relations team that knows how to handle the storyline when it first hits the news cycle. Even before the story manages to reach the journalists and reporters, a good legal PR team means a lot for the way the story is going to be reported on.
The legal PR team that works on a courtroom procedure for any business knows the importance of taking charge of the storyline, and how important this is in shaping the image of the story and the business alongside it, for the public’s image of the business.
A business that works with a legal PR team will, in turn, reap the benefits that come with the services that are being offered by the legal PR team, including fine-tuning all of the necessary talking points, as well as reaching out to carefully chosen media outlets. Whether that’s Business Insider or a local TV news station, the business can be sure that the journalists who will be working on the story are going to be educated by the legal PR team about all of the ramifications of the verdict as well as the considerations regarding the court proceedings.
This type of public relations effort can easily get high-profile coverage from news outlets that are going to double down on the brand’s message which will lead to steering the court of public opinion on the side of the business. On the other hand, a business that doesn’t incorporate a nicely-planned litigation PR strategy, or simply doesn’t work with a legal PR team during any type of litigation, can easily hurt their cause or case in front of the public.
However, effective litigation PR is not just an art, but a science, and no brand representative should rush to social media platforms and microphones without first receiving proper training. The public and the media outlets can destroy anyone’s image in a matter of minutes, especially if that person isn’t accustomed to dealing with either one – and no one wants to receive bad press during any litigation.
One of the most important things to remember in today’s situation is that no matter what direction is taken within the courtroom itself, it’s crucial to be on top of any coverage with legal PR, because the story that hits the headlines first is the one that’s going to leave a lasting impression with the public, no matter what happens afterward within the legal proceedings of the case.