With Home Robotics On The Rise, Here’s How PR Can Connect You With Consumers Who Want to Buy

Remember Rosie, the helpful robot maid from The Jetsons? Well, move over Rosie, because robotics for home are no longer the stuff of futuristic cartoons. They’re rolling into people’s homes right now, vacuuming floors, keeping them company, and even lending a hand, or arm, depending on the model, with everyday tasks. 

This exciting new tech landscape can feel overwhelming for both consumers and brands. But there’s no need to fear. There’s a way for home robotics companies to connect with the eager faces waiting to welcome home robots into their lives. 

Public relations, wielded strategically, can be the key that unlocks understanding, trust, and ultimately, those sweet, sweet sales figures.

Knowing the audience

Forget the robot overlords taking over the world. Focus on real people with real needs. Companies can choose to target a variety of audiences. It can be tech-savvy early adopters who live and breathe gadgets or busy professionals yearning for a break from chores. 

Alternatively, they can also go after families seeking innovative solutions to the daily juggle. Either way, understanding the target audience is key to crafting messages that resonate.

Building brand awareness and trust

Let’s face it, home robots can be intimidating for many consumers. That’s why brands should ditch the jargon and technical terms and explain how they work in clear, concise language. 

Press releases, blog posts, and even fun explainer videos can demystify the technology and showcase its real-world applications. It’s better to phrase content along the likes of “Robot vacuum: Your new best friend against the dust bunnies” instead of “AI-powered autonomous floor cleaning unit.”

Proactively addressing concerns

Privacy, security, and even job displacement are just some of the concerns people have about home robots. Don’t shy away from them. Be transparent about data collection, emphasize robust security measures, and openly discuss the impact of automation. 

By acknowledging and addressing these concerns head-on, companies can build trust and position themselves as a responsible leader in the robot revolution.

Leveraging the power of storytelling

Facts and figures are great, but stories captivate. Share how robotics for home enriches lives. Show families reconnecting thanks to newfound free time, elderly individuals enjoying companionship, or people with disabilities gaining independence. 

By connecting with consumers on an emotional level, companies create a deeper bond and fuel the desire for the positive changes these robots bring.

Partnerships and influencers

Partnering with brands and influencers who share the company’s target audience can supercharge PR efforts. The reach a company can gain by collaborating with others that complement its tech is substantial, even if the collaboration is from the influence wielded by a tech blogger raving about the latest robot model. Find partners who share the company’s values and amplify the same message.

Building a community

Don’t just sell home robots, build a community around them. Create online forums where people can connect, share experiences, and ask questions. Respond promptly and constructively to feedback. 

Encourage user-generated content, showcasing how real people are integrating robots into their lives. This fosters a sense of belonging and empowers potential customers to learn from existing users, building trust and reducing purchase hesitation.

Read more from Ronn Torossian:

Ronn Torossian Personal Blog
Ronn Torossian Update
Ronn Torossian on Medium
Ronn Torossian on Business Insider