One of the best ways to raise awareness around a beauty brand is to create a buzz. This will help the brand gain more customers and establish its name in the market.
Trying to create a buzz can be quite challenging, especially for start-up businesses.
A buzz is an informal way of attracting attention and interest. A buzz can get a product more exposure than can be bought through advertising. It has the same effect as free publicity, and it’s free too. Here are some ways to create a buzz for your beauty brand:
· Create an interesting name for your beauty products
· Make your packaging look beautiful and unique
· Create unique marketing strategies
· Be innovative in coming up with new products
Generating a buzz can be kicked off by offering samples to everyone, including friends, family members, teachers, co-workers, and neighbors. They’ll have a chance to try out the products and see first-hand what the hype is all about. On the flip side, it is important to ask customers for honest feedback about products; this will help improve it for future customers while also offering improvements for current users.
Once the attention of people has been attracted, it is crucial to build up momentum. If some success has been had with giving away free samples, things should be taken one step further by, for instance, giving away full-sized products as a prize in sweepstakes or contests.
Even while creating a buzz for a beauty brand, there still has to be a focus on the details. Every aspect of a campaign has to align with the target audience. A good example is a bright, colorful, and exciting campaign used to appeal to teenagers.
If the targeted age group is older women who are more conservative and traditional, then a duller color scheme and a more classic theme would be best.
Get it out there. Having samples in beauty salons is advisable but so is ensuring that they are available in large enough volumes so the salon will keep them on hand and recommend them to customers. Some salons will even display products in return for a small discount.
Here are some tips for creating buzz for beauty products:
Create a plan: It is wrong to simply go out and start talking about a product. The technique used to get the word out to customers is as vital as the type of media or language used to present a product.
Align with current events: If the product to be launched is a new face cream in the summer, tie it in with an event or media outlet that talks about skincare or healthy living. Leveraging a trending topic like “selfies” or “tanning” is an effective way to promote a product too.
The Power of Industry Influencers: If you can find someone who already has a following in your target audience who likes what they see from your brand, they may be willing to give you some free publicity if you ask nicely. Or, pay them — it can be effective.
Make sure products are available for sampling at events where there will be interested customers.
Elements of Successful brand engagement
1. Consistent Engagement
Audiences likely won’t pay attention to updates if they don’t know when to expect them. It is important to set a schedule for postings and stick to it. Posting once a day is great but this has to be repeated at least three times a week.
2. Value Proposition
It is no longer enough to simply sell or promote products. Instead,people now need something of value in exchange for their time and attention. People love sharing content that helps solve problems or that teaches them new things, so make sure each of your posts has some sort of educational value.
3. Use of Hashtags
Hashtags make it easy for interested customers to find their favorite brands on social media, so using them liberally in every post is advisable. Including relevant hashtags with each post is important to stay in the minds of a target audience.