Public Relations Insights and PR Examples
Public Relations Insights and Updates from NYC PR Firm 5W Public Relations
5W Public Relations – 5WPR on main public relations issues. Led by CEO Ronn Torossian, The PR Agency works in all aspects of Public Relations including crisis PR, consumer PR, beauty PR, digital PR, healthcare PR, travel publicity and other areas.
The term “native advertising” is a common term within marketing language, but the implementation of this type of advertising often raises question marks. Native advertising, which refers to ads placed in line with other content on a platform — a…
Digital marketing presents an ongoing list of challenges for businesses looking for innovative ways to reach new customers and engage with existing customers. With the landscape shifting away from quantity in favor of quality interactions with consumers, it’s important to…
More than ever before, brands are turning to newer or formerly “untraditional” platforms on which to test their advertising methods on younger or new demographics. While not every company is marketing to younger users, there is an argument for testing…
Recently, social media platform Instagram made headlines for its decision to make a move towards policing inauthentic marketing that promotes poor body image or unhealthy habits. Body positivity is a huge topic of discussion currently, and for this reason, the…
Digital marketing continues to evolve as consumer behaviors shift. Also factoring into the equation is the idea of consumer attention and the quality of an impression made by an ad. As the digital space becomes increasingly crowded with ads vying…
No matter your industry, any brand or company is sure to go through some kind of public relations crisis at one stage or another. When you do face a crisis, it is vital that you measure the risk of damage…
Just about every PR company and business that had a public relations person on its staff subscribed to a PR news wire service. After preparing a press release, the PR person would email or fax their press release to their…
As chief marketing officer, you have a tremendous opportunity as well as challenge. Here are some tips to help you succeed. Although you may feel alone, there are others you should get to know well and collaborate with. Look at…
Often, it seems that the companies who crop up and explode with growth seemingly overnight are the ones who are also quick to disappear without much of a trace. What is it that makes business owners make this time tested…
In an earlier article, we extolled the value of blogs, so the question remains, “Is email now dead?” Done properly emails are an excellent supplement to blogs. Why Email? Unlike blogs that are broadcast to a large audience, emails can…
So often, we read about crises in the news that inevitably occur when a brand has a breakdown in communication or fails to put out the right message to its followers, causing an uproar of social media injustice. This may…
Given the popularity of the platform, it should come as no surprise that everyone and their Auntie Mae has an opinion about how to best run an Instagram marketing campaign. Indeed, no matter how good your idea is — be…
It may seem trivial, but the look, feel, and tone of a brand’s online platforms can often make or break the first impression a potential customer gets. Paying attention to details, even small ones such as grammar or punctuation or…
It’s a term so often thrown around by marketers, yet how deep of an understanding do we truly have of why this is such an important buzzword? It seems simple, really. Analytics help to construct a bigger picture of how…
A solid Instagram engagement rate is essential to growing your account, so it should come as no surprise that this is the number one goal for many small business owners and social media marketers. On the flip side, however, Instagram…
It seems that every business has a dedicated blog page now. Why is this? Often, blogs are an important part of a website’s SEO strategy, bringing in traffic that may otherwise be missed. But there is more to a blog…
Anyone looking to advertise on Facebook has a host of targeting options and campaigns at their disposal, so it is little wonder that businesses of all shapes and sizes continue to use Facebook’s advertising platform- from startups to Fortune 100…
As e-commerce juggernauts gobble up more and more retail space and consumer attention, small business owners worry about the longevity of their pride and joy. Much blood, sweat, and tears go into the creation and maintenance of a successful small…
As a business owner, you are surely aware by now of Instagram’s expansive reach. According to a report released last year by TechCrunch, the social media platform now has one million monthly active users, with that number only set to…
No matter how long a company has existed or how many things a person has studied, there are always new ideas and new perspectives to help hone a specific message or ensure a successful marketing campaign. The media landscape is…