Public Relations Insights and Updates from the team at 5W PR
5W Public Relations – 5WPR on main public relations issues. Led by CEO Ronn Torossian, The PR Agency works in all aspects of Public Relations including crisis PR, consumer PR, beauty PR, digital PR, healthcare PR, travel publicity and other areas.
Given the popularity of the platform, it should come as no surprise that everyone and their Auntie Mae has an opinion about how to best run an Instagram marketing campaign. Indeed, no matter how good your idea is — be…
It may seem trivial, but the look, feel, and tone of a brand’s online platforms can often make or break the first impression a potential customer gets. Paying attention to details, even small ones such as grammar or punctuation or…
It’s a term so often thrown around by marketers, yet how deep of an understanding do we truly have of why this is such an important buzzword? It seems simple, really. Analytics help to construct a bigger picture of how…
A solid Instagram engagement rate is essential to growing your account, so it should come as no surprise that this is the number one goal for many small business owners and social media marketers. On the flip side, however, Instagram…
It seems that every business has a dedicated blog page now. Why is this? Often, blogs are an important part of a website’s SEO strategy, bringing in traffic that may otherwise be missed. But there is more to a blog…
Anyone looking to advertise on Facebook has a host of targeting options and campaigns at their disposal, so it is little wonder that businesses of all shapes and sizes continue to use Facebook’s advertising platform- from startups to Fortune 100…
As e-commerce juggernauts gobble up more and more retail space and consumer attention, small business owners worry about the longevity of their pride and joy. Much blood, sweat, and tears go into the creation and maintenance of a successful small…
As a business owner, you are surely aware by now of Instagram’s expansive reach. According to a report released last year by TechCrunch, the social media platform now has one million monthly active users, with that number only set to…
No matter how long a company has existed or how many things a person has studied, there are always new ideas and new perspectives to help hone a specific message or ensure a successful marketing campaign. The media landscape is…
Authenticity. Believe it or not, this is a trait that many marketing professionals seem to miss or glaze over. Authenticity in marketing is a big part of the success of a campaign. After all, consumers don’t want to feel lied…
A key factor in any marketing campaign is that of brand awareness and brand loyalty. These are two separate elements that funnel potential customers toward a brand and, ideally, lead to conversions. Experience, or experiential, marketing is one of the…
A Florida man on vacation in Switzerland posted a video of his high-flying hang-gliding experience, and it immediately went viral. But, for that hang gliding company, it went viral for all the wrong reasons. The video, entitled “Swiss Mishap” depicts…
When you’re faced with a PR crisis, there are three immediate questions that need to be answered: “What, specifically, is causing the crisis?” “How are we involved?” and, “How, should we respond?” Those ideas may seem simple and obvious, but,…
Hurricane Michael carved a path of horror and destruction from Florida’s “Emerald Coast” and Big Bend regions north through several Deep South states. The path of destruction has rescue, utility, and cleanup efforts going around the clock to help people…
Few things grab consumers’ attention like humour, and Snickers seems to have nailed it again. Riding on the back of its wildly successful “You’re Not You When You’re Hungry” campaign launched in 2010, Snickers and ad agency BDDO New York…
It’s a well known fact that women have been sidelined in the sporting world. However, what appears to be an attempt to rebrand itself as a supporter of the ‘woman’s cause’, FIFA announced its first ever global strategy for women’s…
Today, most people spend a minimum of around 2 hours on social media every day. In fact, there are some demographics that spend practically all of their waking hours checking their Instagram feeds or scrolling through Facebook. With information like…
Another Tesla vehicle has been involved in a fatal crash, and, this time, the US National Highway Traffic Safety Administration is investigating the incident, in which two teenagers lost their lives. At this point, the only statement the NHTSA Board…
Sears is one of the most iconic brands in American history. The retailer used to be synonymous with catalog ordering and, later, retail malls. Starting in 1888 with the first catalog, generations of Americans grew up wearing Sears clothes, furnishing…
Knowledge is power – that’s not a new concept, but it is a true one. So whatever you can do to learn more about financial technology apps and thinking, the better the marketing campaigns you prepare are likely to…