Barbie Movie Marketing & What We Can Learn From It

With the much-anticipated Barbie movie featuring Margot Robbie as the iconic character set to release on July 21st, the Barbie marketing team is leaving no stone unturned to create a pink frenzy among fans and audiences alike. The buzz on social media is growing as the promotional team behind the film directed by Greta Gerwig goes above and beyond to ensure that the movie’s release is impossible to ignore. The Barbie marketing team’s creativity and dedication are evident, and fans eagerly anticipate what they have in store next. As the release date approaches, the Barbie movie is set to make a significant splash, leaving a lasting impression on both young and old alike.

Airbnb Barbie Marketing

Among the various promotional stunts, one notable effort is the creation of Barbie’s Malibu DreamHouse as a listing on Airbnb. Although the listing is actually just a dollhouse that is being presented as the mansion, complete with an outdoor infinity pool and dance floor, leaked photos of the property have caused quite a stir. The sheer magnitude of this stunt is evident, as it can be seen from miles away.

Barbie Movie Marketing

The Barbie movie made its presence felt in cinemas before its official release. Cinemagoers have been handed their drinks and popcorn in specially designed Barbie-themed cups, further imprinting the image of the doll in their minds throughout the movie-watching experience. Additionally, Pinkberry has launched a Barbie-special frozen yogurt flavor called “strawberry and dragon fruit” adorned with pink and silver star-shaped sprinkles. For those who missed out on staying in the Malibu DreamHouse, Homesick offers a candle aptly named “DreamHouse,” featuring scents of sandalwood, sweet peony, and lemon zest, allowing fans to recreate the ambiance of Barbie’s world in their own homes. Moreover, Architectural Digest has published a tour with Margot Robbie donning full Barbie garb as she showcases the DreamHouse from the film, inspiring viewers with its delightful decor. Even the press junkets have been transformed into promotional spectacles. Journalists have had the opportunity to interview the cast in hotels decorated in Barbie style throughout, immersing them in the Barbie universe.

Barbie Marketing Brand Collaborations

The DreamHouse is just one of many Barbie marketing strategies employed to ensure that the Barbie movie permeates the collective consciousness. Countless collaborations with other brands and unique advertising techniques are currently in play. Notably, several fashion brands have created clothing lines featuring the Barbie logo. By doing so they’ve paid tribute to Barbie’s signature style. Aldo offers bags and shoes in both silver and pink, packaged in designs that are Barbie-themed. Forever 21 presented a Barbie-themed collection inspired by the 90’s featuring tank tops and mini skirts. Béis, the luggage brand has also joined the Barbie wave by offering magenta travel bags and suitcases that are adorned with “Today is the best day ever!” Barbie’s influence extends beyond fashion and into the realm of beauty and personal care products. NYX has introduced a comprehensive makeup range with packaging inspired by Barbie’s world, including a cassette tape and a flip phone. OPI created a pink nail polish in homage to the iconic character. Taking it to the next level, Moon has a Barbie-themed toothpaste with toothbrush collaboration, ensuring that even the bathroom can be infused with pink. Gaming enthusiasts haven’t been left out either, as Xbox has released both a DreamHouse console as well as custom faceplates. Meanwhile, Forza Horizon 5, the racing game, allows players to virtually drive both Barbie’s 1956 Chevrolet Corvette EV and Ken’s 2022 GMC HUMMER EV.

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Ronn Torossian’s Professional Profile on Muck Rack
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Ronn Torossian’s Articles on Entrepreneur
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