35 Strong Middle Eastern Travel PR Campaigns

Travel PR campaigns targeted at the Middle East have become increasingly sophisticated, tapping into the region’s unique cultural, economic, and social dynamics. Here are some notable travel campaigns that have specifically targeted the Middle Eastern market:

1. Dubai Tourism’s “Live Your Story” – Showcases Dubai’s diverse experiences, from luxury to adventure, appealing to the Middle Eastern market’s desire for unique and high-end travel experiences.
2. Abu Dhabi Tourism’s “Discover Abu Dhabi” – Highlights the city’s blend of cultural heritage and modern attractions, including the Louvre Abu Dhabi and Yas Island.
3. Qatar Tourism’s “Qatar, Truly Simple” – Emphasizes Qatar’s simplicity and luxury, showcasing its attractions, including the Museum of Islamic Art and Souq Waqif.
4. Saudi Tourism Authority’s “Saudi Arabia: The World’s Greatest Adventure” – Focuses on the kingdom’s rich cultural heritage, landscapes, and adventure tourism opportunities.
5. Oman Tourism’s “Beauty Has No Borders” – Highlights Oman’s natural beauty and cultural experiences, promoting its diverse landscapes and historical sites.
6. Jordan Tourism Board’s “Experience Jordan” – Promotes Jordan’s historical sites like Petra and Wadi Rum, along with its rich cultural heritage.
7. Egypt Tourism Authority’s “Experience Egypt” – Focuses on Egypt’s iconic historical landmarks such as the Pyramids of Giza and the Nile River, catering to both historical interest and modern leisure.
8. Lebanon Tourism’s “Lebanon, Live the Legend” – Highlights Lebanon’s vibrant culture, cuisine, and natural beauty, aiming to attract tourists interested in both adventure and luxury.
9. Bahrain Tourism’s “Ours. Yours. Bahrain” – Showcases Bahrain’s cultural heritage, modern attractions, and its role as a gateway to the Gulf region.
10. Kuwait Tourism’s “Discover Kuwait” – Promotes Kuwait’s cultural sites, modern attractions, and shopping experiences, aiming to attract regional and international tourists.
11. Turkey’s “Turkey Home” – Emphasizes Turkey’s rich history, cultural diversity, and natural beauty, targeting Middle Eastern travelers seeking both historical and modern experiences.
12. Morocco’s “Morocco, Your Own Story” – Highlights Morocco’s unique blend of culture, history, and landscapes, catering to travelers looking for both adventure and cultural immersion.
13. UAE’s “Only in Dubai” – Focuses on unique experiences that are exclusive to Dubai, from its skyscrapers to desert adventures.
14. Thailand’s “Amazing Thailand” – Targets Middle Eastern travelers with a focus on luxury resorts, shopping, and unique Thai experiences.
15. Singapore Tourism Board’s “Passion Made Possible” – Appeals to the Middle Eastern market by showcasing Singapore’s diverse attractions, culinary delights, and luxury experiences.
16. Malaysia Tourism’s “Malaysia, Truly Asia” – Highlights Malaysia’s diverse cultural experiences, natural beauty, and luxury options, appealing to the Middle Eastern audience.
17. Australia’s “There’s Nothing Like Australia” – Showcases Australia’s unique attractions and natural beauty, targeting high-spending Middle Eastern travelers.
18. Switzerland Tourism’s “IneedSwitzerland” – Focuses on Switzerland’s luxury travel experiences and stunning landscapes, appealing to affluent travelers from the Middle East.
19. France Tourism’s “Rendez-vous en France” – Emphasizes France’s cultural richness, luxury experiences, and iconic landmarks, targeting Middle Eastern tourists seeking high-end travel experiences.
20. Italy Tourism’s “Italy’s Endless Possibilities” – Highlights Italy’s historical sites, luxury experiences, and culinary delights, appealing to Middle Eastern travelers interested in culture and luxury.
21. Greece Tourism’s “Greece: You in Your Element” – Focuses on Greece’s rich history, beautiful islands, and luxury experiences, targeting affluent Middle Eastern travelers.
22. Spain’s “Spain: The Best of You” – Showcases Spain’s cultural heritage, luxury experiences, and vibrant cities, appealing to the Middle Eastern market.
23. Japan’s “Japan. Endless Discovery” – Highlights Japan’s unique blend of modern and traditional experiences, catering to the Middle Eastern market’s interest in cultural and technological innovations.
24. South Korea’s “Imagine Your Korea” – Promotes South Korea’s cultural experiences, modern attractions, and natural beauty, targeting Middle Eastern travelers.
25. South Africa’s “Explore South Africa” – Focuses on South Africa’s wildlife, adventure tourism, and luxury safaris, appealing to affluent travelers from the Middle East.
26. New Zealand’s “100% Pure New Zealand” – Showcases New Zealand’s stunning landscapes and adventure tourism opportunities, targeting Middle Eastern travelers seeking unique experiences.
27. Portugal’s “Portugal. The Art of Leisure” – Highlights Portugal’s beautiful landscapes, rich history, and luxury experiences, appealing to the Middle Eastern market.
28. Canada’s “Canada. Keep Exploring” – Focuses on Canada’s natural beauty and diverse experiences, targeting Middle Eastern travelers seeking adventure and luxury.
29. Iceland’s “Inspired by Iceland” – Promotes Iceland’s unique landscapes and adventure tourism, appealing to the Middle Eastern market interested in natural wonders.
30. Ireland’s “Ireland’s Ancient East” – Highlights Ireland’s rich cultural heritage and scenic landscapes, targeting Middle Eastern travelers interested in history and nature.
31. Austria’s “Austria. Your Winter Wonderland” – Focuses on Austria’s winter tourism opportunities, including skiing and luxury resorts, appealing to Middle Eastern travelers.
32. Netherlands’ “I Amsterdam” – Showcases Amsterdam’s cultural experiences, luxury, and unique attractions, targeting Middle Eastern tourists.
33. Belgium’s “Belgium. The Place to Be” – Highlights Belgium’s historical sites, culinary delights, and cultural experiences, appealing to the Middle Eastern market.
34. Sweden’s “Sweden. The Place for Adventure” – Promotes Sweden’s natural beauty and adventure tourism, catering to the Middle Eastern audience.
35. Denmark’s “Wonderful Copenhagen” – Showcases Copenhagen’s cultural attractions and modern lifestyle, targeting Middle Eastern travelers.

These campaigns leverage the diverse interests and high spending power of Middle Eastern travelers, offering a mix of luxury, cultural heritage, and unique experiences.