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50 Effective Social Media CPG Campaigns

5W PR September 6, 2024 5 min read

Here’s a list of 50 effective consumer packaged goods (CPG) social media work and CPG digital marketing agency brands in 2024, showcasing innovative strategies and notable successes:

  1. Coca-Cola’s “Share a Coke” Campaign
    • Platform: Instagram, Facebook
    • Strategy: Featuring personalized Coke bottles with popular names and phrases, encouraging consumers to share photos with their personalized bottles.
  2. Pepsi’s “Pepsi Pulse”
    • Platform: Twitter, Instagram
    • Strategy: Creating real-time engagement with trending topics, events, and pop culture through dynamic content and influencer partnerships.
  3. Procter & Gamble’s “#LikeAGirl” Campaign
    • Platform: YouTube, Twitter
    • Strategy: Empowering young women with a campaign that redefined the phrase “like a girl,” focusing on female empowerment and positive body image.
  4. Unilever’s “Dove Real Beauty”
    • Platform: Instagram, Facebook
    • Strategy: Celebrating real beauty and diversity by sharing authentic stories and unretouched images of women of all shapes and sizes.
  5. Nestlé’s “#GoodNes”
    • Platform: Instagram, Twitter
    • Strategy: Highlighting positive impacts and community initiatives, focusing on social responsibility and sustainability efforts.
  6. Kraft Heinz’s “#KraftDinnerMoments”
    • Platform: Instagram, TikTok
    • Strategy: Featuring creative and humorous user-generated content showcasing unique ways to enjoy Kraft Dinner, leveraging influencer collaborations.
  7. Mondelez International’s “#OreoWonderfilled”
    • Platform: Instagram, YouTube
    • Strategy: Engaging users with playful and imaginative content featuring Oreo cookies, including interactive games and creative recipe ideas.
  8. General Mills’ “#NatureValleyHikes”
    • Platform: Instagram, Facebook
    • Strategy: Encouraging outdoor activity by sharing scenic hiking photos and offering prizes for the best user-generated hike photos with Nature Valley products.
  9. Colgate-Palmolive’s “#ColgateSmile”
    • Platform: Instagram, Twitter
    • Strategy: Promoting oral health through engaging and informative content about dental care, along with influencer endorsements and challenges.
  10. Heinz’s “#HeinzKetchup”
    • Platform: Instagram, Twitter
    • Strategy: Leveraging nostalgia and humor in content about Heinz Ketchup, including creative recipes and fan-generated content.
  11. Mars Wrigley’s “#M&M’sFun”
    • Platform: TikTok, Instagram
    • Strategy: Using playful and interactive content to promote M&M’s, including engaging challenges and user-generated content.
  12. Kimberly-Clark’s “#HuggiesMoments”
    • Platform: Facebook, Instagram
    • Strategy: Sharing heartwarming and relatable content about parenting and baby care, leveraging user-generated content and expert advice.
  13. L’Oréal’s “#BeautyForAll”
    • Platform: Instagram, YouTube
    • Strategy: Promoting inclusivity in beauty through diverse and authentic content, including tutorials, product demos, and influencer collaborations.
  14. Clorox’s “#CleanAndFresh”
    • Platform: Facebook, Instagram
    • Strategy: Showcasing effective cleaning tips and tricks using Clorox products, with a focus on user-generated content and influencer partnerships.
  15. Kellogg’s “#RiseAndShine”
    • Platform: Instagram, Twitter
    • Strategy: Promoting breakfast routines with engaging content featuring Kellogg’s cereals, including recipe ideas and morning routines.
  16. Reynolds Wrap’s “#ReynoldsWrapCooking”
    • Platform: Instagram, Facebook
    • Strategy: Sharing innovative cooking tips and recipes using Reynolds Wrap, with interactive content and user-generated recipe submissions.
  17. Pampers’ “#PampersLove”
    • Platform: Instagram, Facebook
    • Strategy: Highlighting the bond between parents and babies through heartwarming stories and user-generated content featuring Pampers products.
  18. Tide’s “#TideCleans”
    • Platform: Instagram, YouTube
    • Strategy: Showcasing the cleaning power of Tide with demonstrations, before-and-after content, and influencer endorsements.
  19. Gatorade’s “#GatoradePerform”
    • Platform: Instagram, Twitter
    • Strategy: Engaging with athletes and fitness enthusiasts through performance tips, hydration advice, and user-generated content.
  20. Diageo’s “#WhiskeyWise”
    • Platform: Instagram, Facebook
    • Strategy: Sharing knowledge about whiskey varieties and cocktail recipes, leveraging influencer collaborations and engaging content.
  21. Nestlé Purina’s “#PurinaPets”
    • Platform: Instagram, Facebook
    • Strategy: Featuring adorable pet photos and user-generated content showcasing the bond between pets and their owners, with a focus on Purina products.
  22. Hershey’s “#Hershey’sLove”
    • Platform: Instagram, TikTok
    • Strategy: Promoting the joy of sharing Hershey’s products through creative content, including recipe ideas and user-generated content.
  23. Anheuser-Busch’s “#BudLightMoments”
    • Platform: Instagram, Twitter
    • Strategy: Creating engaging content around social events and moments, with a focus on user-generated content and brand storytelling.
  24. Campbell’s “#Campbell’sGood”
    • Platform: Instagram, Facebook
    • Strategy: Sharing comforting recipes and meal ideas using Campbell’s products, including influencer partnerships and user-generated content.
  25. Jack Daniel’s “#JackDanielsMoments”
    • Platform: Instagram, Twitter
    • Strategy: Showcasing the heritage and craftsmanship of Jack Daniel’s through storytelling and engaging content about whiskey-making.
  26. Jif’s “#JifMoments”
    • Platform: Instagram, TikTok
    • Strategy: Highlighting creative uses of Jif peanut butter through recipes and user-generated content, including fun challenges and collaborations.
  27. Keurig’s “#KeurigBrews”
    • Platform: Instagram, Facebook
    • Strategy: Promoting different coffee brewing methods and flavors with engaging content and user-generated coffee recipes.
  28. Tostitos’ “#TostitosTogether”
    • Platform: Instagram, Twitter
    • Strategy: Encouraging social gatherings and celebrations with Tostitos through engaging content and user-generated photos of parties and snacks.
  29. Lays’ “#LaysFlavor”
    • Platform: Instagram, TikTok
    • Strategy: Showcasing the variety of Lays flavors through taste tests, recipe ideas, and interactive content with influencers and users.
  30. Oreo’s “#OreoCreate”
    • Platform: Instagram, YouTube
    • Strategy: Encouraging fans to create their own Oreo recipes and share them, featuring user-generated content and influencer partnerships.
  31. Quaker Oats’ “#QuakerMoments”
    • Platform: Instagram, Facebook
    • Strategy: Promoting wholesome breakfast ideas and recipes with Quaker Oats, leveraging user-generated content and engaging visuals.
  32. Red Bull’s “#GivesYouWings”
    • Platform: Instagram, Twitter
    • Strategy: Focusing on extreme sports and high-energy activities, featuring athlete endorsements and user-generated content.
  33. Johnson & Johnson’s “#HealthySkin”
    • Platform: Instagram, Facebook
    • Strategy: Promoting skin care routines and tips with Johnson & Johnson products, including expert advice and user-generated content.
  34. Charmin’s “#CharminToGo”
    • Platform: Instagram, Twitter
    • Strategy: Showcasing the convenience of Charmin’s portable products through humorous and relatable content, encouraging user-generated photos.
  35. Barilla’s “#BarillaPasta”
    • Platform: Instagram, YouTube
    • Strategy: Sharing delicious pasta recipes and cooking tips with Barilla pasta, including influencer collaborations and user-generated recipe submissions.
  36. Ghirardelli’s “#GhirardelliMoments”
    • Platform: Instagram, Facebook
    • Strategy: Promoting indulgent chocolate experiences and recipes, with a focus on user-generated content and engaging visuals.
  37. Perrier’s “#PerrierFizz”
    • Platform: Instagram, Twitter
    • Strategy: Highlighting the refreshing qualities of Perrier through creative content and influencer partnerships, featuring unique cocktail recipes.
  38. Skittles’ “#TasteTheRainbow”
    • Platform: Instagram, TikTok
    • Strategy: Using vibrant and playful content to showcase Skittles’ colorful variety, including interactive challenges and user-generated content.
  39. Smirnoff’s “#SmirnoffSips”
    • Platform: Instagram, Facebook
    • Strategy: Promoting cocktail recipes and party ideas with Smirnoff products, leveraging user-generated content and influencer collaborations.
  40. Olay’s “#OlayGlow”
    • Platform: Instagram, YouTube
    • Strategy: Highlighting skincare routines and product benefits with Olay, including expert advice, tutorials, and user-generated beauty looks.
  41. Huggies’ “#HuggiesMoments”
    • Platform: Instagram, Facebook
    • Strategy: Sharing parenting tips and heartwarming moments with Huggies products, featuring user-generated content and expert advice.
  42. Nabisco’s “#NabiscoTreats”
    • Platform: Instagram, Twitter
    • Strategy: Promoting a variety of Nabisco snacks through engaging content and recipes, encouraging user-generated content and interactive campaigns.
  43. Tide’s “#TidePower”
    • Platform: Instagram, Facebook
    • Strategy: Showcasing the cleaning power of Tide products with before-and-after visuals and user-generated content.
  44. Heinz’s “#HeinzHappy”
    • Platform: Instagram, TikTok
    • Strategy: Creating joyful content around Heinz products, including fun recipes and user-generated content showcasing happy moments with Heinz.
  45. Campbell’s “#CampbellsSoup”
    • Platform: Instagram, Facebook
    • Strategy: Sharing comforting soup recipes and meal ideas, leveraging user-generated content and influencer collaborations.
  46. L’Oréal’s “#LorealBeauty”
    • Platform: Instagram, YouTube
    • Strategy: Promoting beauty tips and product benefits with L’Oréal, featuring tutorials, influencer content, and user-generated beauty looks.
  47. Clorox’s “#CloroxClean”
    • Platform: Instagram, Twitter
    • Strategy: Sharing cleaning tips and showcasing the effectiveness of Clorox products through engaging content and user-generated stories.
  48. Heineken’s “#OpenYourWorld”
    • Platform: Instagram, Facebook
    • Strategy: Encouraging global exploration and social experiences with Heineken, featuring travel-inspired content and influencer collaborations.
  49. Chobani’s “#ChobaniMoments”
    • Platform: Instagram, Facebook
    • Strategy: Highlighting the versatility of Chobani products through recipes and user-generated content, focusing on healthy and delicious options.
  50. Hershey’s “#Hershey’sDelight”
    • Platform: Instagram, TikTok
    • Strategy: Sharing sweet and indulgent moments with Hershey’s products, featuring creative recipes, challenges, and user-generated content.
More PR Insights  Travel Social Media Campaigns Targeting Young Women

These CPG social media agency programs reflect a variety of strategies, including personalization, user-generated content, influencer partnerships, and interactive campaigns, demonstrating how CPG brands effectively engage with their audiences on social media in 2024.

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