September 24, 2022

5W Public Relations: 5W PR Blog

Public Relations Insights from Top PR Firm 5W Public Relations

5 Steps to Boost Instagram Engagement

Instagram is one of the best places to market your brand online, gain a loyal following, and build a community around your business. Still, you might currently be watching those notifications (or lack thereof) with unease. If you’re feeling like you’ve exhausted all your engagement options, and are wondering how to best increase your engagement going forward, we’ve got you covered.

Use Branded Hashtags

To get the most out of your hashtag marketing, you need to first define your goals. The first and most fundamental aspect of hashtag marketing is having your own branded hashtag.

If you want to drive your Instagram engagement, understanding which hashtags are drawing users to your posts is really important. Once crafted, your basic branded hashtag should be used on an ongoing basis and should be applied to all posts – including promotions, contests, and product announcements.

Pay Attention to Analytics

Do you really know how effective your Instagram marketing currently is? Are you really aware of how it interacts with your overall marketing efforts? It is key that you know what is, and isn’t working, in order to increase your Instagram engagement rates.

There are a number of tools you can use, like SocialInsider, to track the performance of your posts, track comments and measure the number of likes your posts receive. As you look to increase your number of followers and likes, you will need to adopt a continuous strategy that takes time and patience.

Here’s what you can learn from Instagram Analytics:

●     How many visits your profile has received within the past week;

●     The total number of visits your profile or its posts have received in the past week

●     How many website clickthroughs users made from your profile in the last week

●     The number of phone calls users placed through your Instagram profile.

Stick With One Instagram Filter

Studies show that brightness is key to attracting viewers — and likes. There are a number of Instagram filters to play with, but limit your experimenting to a week before deciding which one defines your brand best.

Write Longer Instagram captions

Instagram captions can be up to 2,200 characters long. Make your posts serious, funny, or inspirational by writing longer, more interesting copy. Aside from building your writing career, writing long and interesting Instagram captions boosts your post’s algorithm performance by boosting the “time spent on post.”

This is also a great opportunity for you to keep your audience informed about your brand and evolving product developments. By all means, keep using one-liners and emojis, just don’t rely on this as your only caption approach!

Include a Link To Your Instagram Bio

Do you want your audience to head to your website, sign up for a newsletter or read your blog posts? Send them in the right direction by including a link in your Instagram profile description.

Ultimately, it takes time, patience and creativity to take your Instagram engagement to the next level. Incorporate these tips into your social media strategy, and see where the next year takes you!