In 2012, another lockout rocked the NHL, cutting the 2012-13 season in half. Early on there was talk that there may not be a hockey season at all. By the time owners and players came to an agreement, much of the season–and fan’s patience–was at an end. Today, as the regular season comes to a close, ratings and attendance are ... Read More »
Social media has changed the way a lot of industries do their business—and PR is no exception. Combine that with a long list of companies that talk a good PR game but actually don’t know the first thing about social media and there is lots of room for confusion. So before you invest in a PR agency, check their Twitter ... Read More »
Social media is the greatest blessing bestowed upon savvy PR firms in the history of marketing. Viral marketing has never been easier. Hundreds of millions can be repeatedly reached with a single click. But social media is simply a platform. Businesses and individuals still need firms such as 5WPR to help them make the most of this incredible tool and ... Read More »
Thanks to technology, we can now get our messages to our intended audience at the click of a button. This instantaneous way of life has become the norm for most businesses. However, there are a few ways that our reliance on technology can hurt us more than it can help. There are certain pitfalls that we all need to be ... Read More »
There is one crucial difference between traditional PR approaches and the digital PR world: in digital PR, you have to basically live on the internet. As the means of getting a message to the public evolves on a seemingly daily basis, a digital PR agency is tasked with the responsibility of staying up to date on the latest 2015 trends. ... Read More »
It used to be the case that women found inspiration in the beauty trends they saw on the red carpets for the Oscars, Emmys and other popular awards shows celebrating excellence in movies and television. Others sought after the looks sported by their favorite musicians or artists. To a certain extent, this is still the case. The pages of print ... Read More »
With beauty being a visual industry, it’s no surprise that the industry is turning to social video to engage with customers. The majority of beauty brands acknowledge that the use of social media channel is one the top sources of driving traffic to and from the site. Where Facebook and Twitter once dominated, YouTube is now emerging as the dominant ... Read More »
5WPR Public Relations News, 5WPR New York PR Agency News from 5WPR and Ronn Torossian.