These days, many business owners realize that maintaining a strong corporate communications program can empower their company to function more effectively
. However, many of these corporate leaders do not know which strategies to implement to ensure that internal and external communications processes are completed with excellence and expedience. Below you'll find just three of many techniques you can implement to ensure that your corporate communications process functions marvelously:
1. Identify Your Audience.
As many communications experts know, identifying your audience plays a key role in ensuring that you can communicate your message effectively. For example, millennials are a unique group and the communication channels used to address them will be different than those utilized when conveying information to a baby boomer. Specifically, research
indicates that of any US age group, millennials are the most active viewers of videos. Also note that the Harvard Business Review
has found that the best way to communicate with millennials is through email. Knowing this specific data about the unique audience you're addressing will empower you to optimize and expedite the process of communicating data to group members.
2. Develop A Strategic Plan.
In addition to identifying your audience when determining how to communicate information, make sure to get in the habit of developing a strategic plan for your major communications processes. This approach will help you become more organized and systematic in your process of conveying data. As noted in "Choosing The Right Communication Channel,"
you can develop a strategic plan for processes like selecting the ideal communication channel. Some of the steps in the sample strategic plan include adding new channels to address a unique audience, using specific channels more frequently as they grow in popularity, and experimenting with new channels to gauge their efficacy prior to using them regularly.
3. Keep It Current.
As noted in "The New Rules Of Corporate Communications,"
the communications model shifts every six to seven months. Some of the factors that entail change include new analytics, technological advancements, and media convergence. With these realities in mind, it's important to ensure that your corporate communications director remains cognizant of the new modalities and best practices in place. Remaining current will help communications reps complete their tasks in a speedier, savvier way. For example, the rise of social media has led to the production of specific tools that enable corporate communications professionals to evaluate the results their efforts are generating. Using tools like TweetEffect Social and Biz360 may empower your staff to communicate your company's message quickly and correctly.
Don't Delay: Start Building Success Today!
If you're serious about making your company's corporate communications program as effective as possible, now is the time to make it happen. Utilize some or all of the techniques outlined above to start optimizing your business's program immediately!
Ronn Torossian is the Founder and CEO of the New York based public relations firm 5WPR: one of the 20 largest PR Firms in the United States.