Today, most people spend a minimum of around 2 hours on social media every day. In fact, there are some demographics that spend practically all of their waking hours checking their Instagram feeds or scrolling through Facebook. With information like that appearing on the top of industry headlines, it's no surprise that influencer marketing
has become such a popular way to promote both products and brands.
Companies of all shapes and sizes, from a range of industry backgrounds, can begin to tap into the potential and power of influencer marketing. The question for companies still sitting on the fence is "What can influencers do to improve my marketing results?"
1. Stronger Return on Investment
Whether it's a new startup experimenting with influencer marketing for the first time, or a well-known corporation, various businesses have begun to see the positive impact of influencer marketing. Influencers produce anywhere up to $11.69 in earned media value for every dollar spent on connecting with these industry figures. The fact that influencer marketing promotes such a significant return on investment makes it a powerful addition to any campaign.
2. Influencers Affect Purchasing Decisions
Studies prove that influencers don't just connect with audiences, they affect their purchasing choices too. For customers of all ages, there are few things more likely to prompt a purchase than an influential figure giving a certain product or service a shout-out. In fact, in one study, 40% of respondents said that they had purchased something online after they saw an influencer using it.
Influencers can convince customers to buy when they're still on the fence as to whether or not they can trust a company.
3. Influencers Have Incredible Reach
Most social media influencers have significant audiences. While micro-influencers generally connect with a few thousand people at most, there are bigger influencers out there with follower counts in the millions. Although influencer marketing isn't just about reaching out to the people with the best numbers, it makes sense that someone with a strong reach would be more likely to generate attention for a brand.
4. Influencers Overcome common Advertising Problems
Perhaps one of the most exciting features of influencer marketing is that not only does it allow businesses to connect with a wider audience, but it ensures that they can overcome common advertising obstacles too. Approximately 615 million devices today have some kind of ad-blocking technology installed to protect users against marketing they're not interested in.
As customers become increasingly tired of old-fashioned marketing campaigns, influencer strategies can be a great way to bypass the blockers and continue connecting with consumers.
5. Influencers Target a Specific Audience
Finally, for companies who can't afford to waste their marketing budget on a "spray and pray" approach to advertising, Influencers can be key. An influencer marketing campaign can be as broad or focused as a brand desires, and there are plenty of different methods out there that can help to determine the right influencers for the right audience.
Companies can simply evaluate the influencers they're interested in to see if they're relevant to their chosen campaign, then start building a strategy immediately. The result is natural, organic and credible advertising for a modern audience.