The Oscar award program is an annual event that showcases the leading films made during the previous year. Actors, directors, cinematographers, and others involved in high-level filmmaking are honored through nominations in specific award categories. Public relations opportunities abound before, during, and after the airing of this awards show, and others like it.
Before the Oscars.
Nominations are announced ahead of the program to create a buzz. People who have not seen nominated films and professionals associated with them often make sure to download, rent, or go see the video to find out why the experts believe it merits a nomination. Profits thus grow just from the Oscar pre-event buzz.
In addition, directors and filmmaking companies will be taking a closer look at celebrities for possible future projects. A nomination is enough to attract notice and consideration for other films yet to be made.
Often before a major awards program is aired, there are special offshoot segments that feature Los Angeles hair salons and spas that are preparing the rich and famous for their day of fame, whether or not they win. Sometimes pre-Oscar interviews on talk shows or more informal venues are aired to give the public an idea of how nominees feel about their chances of winning.
During the Oscars.
This is the big night when millions around the globe will be watching the celebs and film crews nominated for awards that will go down in Hollywood history. All the nominees will be showcased as never before, with the likely outcome that the public will seek out the winning stars and films for future viewing, increasing profits again. Hollywood decision makers will keep an eye on the winners and recruit them for new projects. Not everyone will grow more successful or even remain in the public eye. But many careers do get a leg up as an Oscar nominee or winner. Their success and box office appeal will automatically increase, raising their profitability.
After the Oscars.
The winners will enjoy newfound fame or added success if they are already well known. They may be sought out for promotional campaigns related to various products, anything from deodorant to soda. They also be invited to participate in government panels, hearings, and subcommittees if they have knowledge of or experience based on a film role or personal activism.
An Oscar appearance can be worth millions of dollars, even to the non-winners.