Bring It to the House: Should Business Bring Digital Marketing In-House?
The digital marketing scene is experiencing a shift as brands look to find ways to save on budget and reduce
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What Brands Can Learn from Sports Marketing
It used to be that if sports fans missed the big game and wanted to know the results, they’d have
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Authenticity and Inclusivity in Digital Marketing: Why It Matters
Recently, social media platform Instagram made headlines for its decision to make a move towards policing inauthentic marketing that promotes
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Is Your Marketing Content Basket Full?
A recent survey of marketers cited an adequate supply of marketing content as their number one concern. In that survey
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What Digital Marketing May Look Like in the Post-Cookie Era
In an effort to reduce the digital marketing industry’s heavy reliance on cookies for retargeting purposes, several publishers have begun
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Ad Viewability Metrics are Shifting: What This Represents for Digital Marketing
Digital marketing continues to evolve as consumer behaviors shift. Also factoring into the equation is the idea of consumer attention
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How to Handle a Public Relations Crisis
No matter your industry, any brand or company is sure to go through some kind of public relations crisis at
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Is It Fake News?
November will mark five years since the country was rocked by a story that a female student had been gang
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Social Media and Public Relations
Just about every PR company and business that had a public relations person on its staff subscribed to a PR
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Pathway To Success
As chief marketing officer, you have a tremendous opportunity as well as challenge. Here are some tips to help you
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Golden Rules of Instagram For Podcasters
2019 appears to be shaping up as the year of podcasting. Between the Spotify’s $200 million acquisition of Gimlet Media,
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How Well Do You Know Your Customer?
Marketing to consumers is challenging, that goes without saying. Because of the challenges we as marketing professionals face in an
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Long Game vs. Short Game: Why Digital Marketing Success is a Process
Toiling away at social media, SEO, and paid search can be tedious and time-consuming work. Even with the advent of
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Why Expecting Overnight Success is a Terrible Mistake
Often, it seems that the companies who crop up and explode with growth seemingly overnight are the ones who are
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If Blogs Are Hot, Are Emails Ancient?
In an earlier article, we extolled the value of blogs, so the question remains, “Is email now dead?” Done properly
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What’s In A Nam…Or A Slogan?
“Remember. Only you can prevent forest fires.” “Semper fi!” Sound familiar? You likely have to have been at least a
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Accountability in Marketing: Why It Matters
So often, we read about crises in the news that inevitably occur when a brand has a breakdown in communication
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Running a Successful Instagram Campaign
Given the popularity of the platform, it should come as no surprise that everyone and their Auntie Mae has an
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What is Corporate Communications?
What’s in a name? Corporate communications are integral to informing so many publics. Not only does this responsibility include the
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PR vs. Advertising
A visit with our grandparents often results in discussions of “the good ‘ole days.” In a sense, the reverse is
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