News and updates from 5W Public Relations and 5WPR CEO Ronn Torossian.
Patagonia Makes Multi-Million-Dollar Statement
Patagonia has made political action a part of its brand presence in the marketplace for ... Read More »
USA Gymnastics Still Reeling
Ford Touts Pride in “Building Things” in New Campaign
Can AT&T Disrupt the Status Quo in Online Advertising?
Two Entertainment Brands That Engineered Impressive Turnarounds
Tips for Better Experiential Marketing In 2018
Lessons From Microsoft’s Attempts to Reverse “Toxic” Culture
Global tech companies are taking a PR beating lately. Whether it’s thousands of Google employees ... Read More »
The Waffle House Matrix: How Brands Became the Backbone of Florence Relief Efforts
A Look at How Rolls-Royce Defended Thousands of Job Cuts
The Value of a Public Relations Degree
Public relations is one of the most dynamic and flexible careers for the young professional ... Read More »
Public Relations for Data Breaches: What You Should Know
How Ray Rice Changed NFL PR
Swiss Tourism Agency Struggling to Answer Tough Questions After Hang Gliding Scare
A Florida man on vacation in Switzerland posted a video of his high-flying hang-gliding experience, ... Read More »
Understanding Your Target in a PR Crisis
Florida Official Facing Tough Questions After Misuse Investigation Revealed
Snickers: You’re not frugal when you’re hungry
FIFA’s new female strategy