One of the most common questions at 5WPR, a top NY PR firm gets from prospective clients is can we “guarantee” news coverage? The straight answer to that is, “it depends.” There are several reasons why an editor may find your story newsworthy. But, according to Ronn Torossian, the bottom line is to submit a press release that will be ... Read More »
Some years back there was a TV ad that warned: “You only get one chance to make a first impression.” While that is true, when it comes to fashion PR today, as stated by Ronn Torossian, that first impression can hit again and again and become plastered on websites and shown over and over on TV programs. This means ... Read More »
The digital age is transforming the way we do business in all aspects. From a marketing perspective, truth can no longer be considered an oxymoron in sales or advertising but rather a necessity as businesses compete in an increasingly transparent marketplace. The role of marketing in the past has been to communicate a message to consumers that their brand or ... Read More »
Recently, popular apparel store Abercombie & Fitch has found itself in a PR crisis because of exclusionary comments made by CEO Mike Jeffries a few years ago, which re-emerged in a Business Insider article. Ronn Torossian, CEO of 5WPR, recently joined Fox News to speak about what his comments mean to the business. During a 2006 interview with Salon, Jeffries spoke candidly ... Read More »
