Producers use tension to drive campaign In any Hollywood Good vs. Evil story, the tension between the Good Guy and the Bad Guy is a pivotal selling point. Sometimes, the villain exists just to prop up the hero. Sometimes, he or she helps carry the plot. And then there are times when the Bad Guy turns out to be ... Read More »
When it comes to reflexively sharable content, it’s tough to beat an incredible physical spectacle. Violent crashes and “naughty” content obviously have limited sharability. Not so for amazing – almost inhuman – feats. And that’s pretty much where Volvo went in a recent ad for their new steering technology. They asked notorious action hero, and incredibly flexible human being, ... Read More »
Successful PR man, Ronn Torossian, riffs on getting where you want to be Striving. When it all boils down to it, that’s one word most of us can relate to. We are striving every day to do more, to be more, to reach a goal we have in mind, and to achieve what we want for our future. But, for ... Read More »
Filmed method a story in itself Randy Moore knew he had to film his new psychological horror flick inside Disney’s California theme park. He also knew something else. The park would NEVER give him permission. So, Moore, and his production team just did it anyway. They purchased annual passes, and kept going every day until the film was finished. When ... Read More »
