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Ronn Torossian wonders which Colbert will helm the Late Show

 It’s official! Comedian, and talk show host Stephen Colbert will take over for iconic David Letterman, as the new host of the Late Show. Ronn Torossian said, while the announcement surprised few, it did raise a good many eyebrows, and lead to some interesting public relations questions. Chief among them is the issue of branding. Colbert has made a name ... Read More »

Don’t submit your PR without pants

How much information should you really put in your next press release? That’s a question most businesses wonder every time they hit “send.” Where is the line between just enough, and far too much? Ronn Torossian, CEO of 5WPR a public relations firm in NYC, has one answer that may just surprise you. Don’t submit your PR without pants. In other ... Read More »

3 reasons a story sells so well

You may not realize this, but there is a difference, in style and intent, between a news piece and a feature story. They each have a different structure, flow, and purpose. While news pieces are meant to inform, stories are meant to engage and motivate an active response. There is a time for both sorts of PR, but in this ... Read More »

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