For millions, Lasik Eye Surgery has been a complete life changer. No more waking up and struggling to find the clock, or read your phone, or make it to the bathroom without your glasses. In fact, no more looking for your glasses – period. No more worrying about losing a contact at the beach or in the pool, or forgetting your ... Read More »
Is America beginning to see the swan song of the all-American pickup truck? According to some reports, luxury cars are beginning to not only gain ground, but to surpass pickup trucks as the American vehicle of choice. But, not just luxury cars… FOREIGN luxury cars. Drivers are choosing BMWs, Audis, and other foreign luxury makes in record numbers. Even the ... Read More »
There has been a definite decision by most consumers to ignore the vast majority of advertising that comes into their homes. This has hit especially hard in the food and beverage industry. With new companies popping up every business cycle, both established companies and up-and-coming businesses with good products sometimes get lost in all of the noise. Below are just ... Read More »
It appears that Facbook purposely manipulated news feeds for hundreds of thousands of its users PR Executive Ronn Torossian 5wPR CEO says. The reason was to study emotional reaction over various social networks. This is the ultimate social media social experiment for facebook. Study The individuals responsible for the study were from Cornell University as well as California University in ... Read More »
The Dove campaign to remind every woman why she is beautiful in her own skin continues to roll full steam ahead. The empowering message has resonated with women across the nation, and Dove has played into the popularity well, creating social media PR tools for their fans to share, and inviting their customers to help spread the message of love ... Read More »
No matter what type of business you have, you’ll need to implement an effective marketing plan to let potential clients know about the products and services you offer. U sing public relations to your advantage can help your business to gain a positive reputation in the community and could make you a significant professional force in your industry. CEO ... Read More »
Have you ever been on a flight and ordered a drink you wouldn’t normally order? Say for example, you order a bloody Mary or tomato juice. Have you ever wondered why you order these types of drinks on a flight and no where else? This is a huge opportunity for the Beverage Public Relations industry. Well science feels they ... Read More »
For anyone who has a large music collection, having all of the music files saved onto one smart phone iPod or other portable music device can often prove next to impossible – and as a terrific Tech PR move – Sony Unveils its latest gadget. While these devices are able to hold up to 64GB worth of storage, for anyone ... Read More »
Internet Explorer, the Internet browser produced and maintained by Microsoft and the most popular browser currently on the net recently took a major hit due to a bag bug causing them to undergo a major Public Relations Crisis. This bug gave hackers the ability to take over your computer and hack other information from the computer by simply clicking a ... Read More »
In a recent issue of Businessweek, there was an article about one of the biggest mysteries in the entire nonprofit market in America. The Hereditary Disease Foundation is one of the top 5 charities in the United States, but no one seems to know where their money comes from. That is to say, there is one or more anonymous donors ... Read More »
Brazilian grilling is a great activity for the great outdoors. The summer is coming and grilling is a favorite in these months. Grilling is great because you can do it on your own or you can invite friends over. Either way it is a really fun time that can be enjoyed by all. Whether you are a beginner griller or ... Read More »
There is no doubt about it, McDonalds is the undisputed king of the fast food industry. But, the Golden Arches’ signature sandwich is facing stiff competition from the aptly named Big King. While imitation is not only flattery, it can lead to strong Public Relations advantage. Burger King never made it a secret that they were copying the Big Mac ... Read More »
While our PR agency is always hiring – so too is direct sales company Vemma — and here are some interesting PR Jobs recently found online: Digital Project Manager, Universal Music Group: We are seeking an inspired, remarkable, creative digital native who loves to build and launch interactive experiences. Must have the right balance of social & presentation skills ... Read More »
When you sit down to write a resume or a cover letter for your dream job, what do you focus on? If you are like most people, you spend the lion’s share of both the time and the ink on what you can do versus what you “are.” You talk about skills, and grades, and schools, and degrees, but you ... Read More »
It’s 2014. Some people expected flying cars by now, says Ronn Torossian – CEO of 5WPR. We’re not quite there yet, but we do have quite a few major advancements that have brought the future to us today, and a lot of those advancements come in the form of entertainment. Over the past few years, as cable TV prices continue ... Read More »
If you have a Facebook Page, you know how hard it can be to get your content to show up in your fans’ News Feeds, says Ronn Torossian – who’s company 5W PR has cemented itself within the Tech PR and Startup PR industries. Competition for this coveted News Feed space is getting fierce: With the number of Pages Liked ... Read More »
It’s official! Comedian, and talk show host Stephen Colbert will take over for iconic David Letterman, as the new host of the Late Show. Ronn Torossian said, while the announcement surprised few, it did raise a good many eyebrows, and lead to some interesting public relations questions. Chief among them is the issue of branding. Colbert has made a name ... Read More »
Ronn Torossian agrees, that when most folks think about public relations, they think about a company in trouble, or a celebrity out there promoting their latest work. But, perhaps one of the most demanding aspects of public relations is in protecting and disseminating messages when you work in a public service sector. This is where a Crisis PR Firm ... Read More »
How much information should you really put in your next press release? That’s a question most businesses wonder every time they hit “send.” Where is the line between just enough, and far too much? Ronn Torossian, CEO of 5WPR a public relations firm in NYC, has one answer that may just surprise you. Don’t submit your PR without pants. In other ... Read More »
You may not realize this, but there is a difference, in style and intent, between a news piece and a feature story. They each have a different structure, flow, and purpose. While news pieces are meant to inform, stories are meant to engage and motivate an active response. There is a time for both sorts of PR, but in this ... Read More »