Apple draws Fire as iPhones are already Delayed

delayed shipping iphone

When you think about companies with PR challenges, Apple is likely nowhere near the top of your list. This is a company that makes the news even when it doesn’t have any real news to discuss. But Ronn Torossian says the company is dealing with a PR issue that might be a blip for Apple, but could be disastrous for another brand. He’s talking about pre-order delays. Recently, the company released its latest iPhones and the new iWatch ... Read More »

Taco Bell faces Counterfeit Claims and Huge Crisis PR

taco bell counterfeit

Taco Bell is facing a lawsuit and PR nightmare due to two operators forcing underage workers to give out counterfeit twenty dollar bills. Ronn Torossian says that the fallout could severely damage the restaurant’s image and impact sales. Consumers are far less likely to continue visiting the popular chain if they are suspicious of fraud. The family of a seventeen year old girl is filing the lawsuit against Taco Bell based on the girl’s allegations that she was ... Read More »

G.E. Shifts Away from a Once Core Component

g-e-core

G.E. product groups include a diverse range from aviation and wind turbines to healthcare and trains. Perhaps the most well-known product group is the appliance division. Over a century ago, they started with the electric toaster and electric range, and they were the first to introduce the electric washing machine. Consumers most readily identify G.E. through their appliance division. So why would G.E. want to sell it and shift away from that identity? Due to the huge growth ... Read More »

What all Media REALLY Wants

media

Even when Apple simply announces a press event it becomes news. Recently, several tech blogs and online news magazines led with a story announcing that, in September, Apple will make an announcement. Stop for a moment and think about that. One of the top news agencies in the country has just announced that, a month from now, you will make an announcement. How is that news? Ronn Torossian has your answer. First, all media is in the business ... Read More »

Hollywood’s SUMMER of Discontent

public-relations-movies

According to reports, U.S. box office totals are in a freefall, and there doesn’t seem to be an end in sight. Terrible news for the film industry, which has practically owned Get Out Of The House entertainment media for the better part of a century. Even with the standard slate of action adventure movies and big budget summer blockbusters playing in theaters across the country, U.S. ticket sales are down at least 20%. Ronn Torossian says this appears ... Read More »

Is Tesla FINALLY Ready to make a Major Market Push?

tesla-marketing

There’s no doubt about it, Elon Musk knows how to make the news. For a PR guy, he’s a goldmine. A savvy CEO with interesting ideas, a sharp perspective, and a willingness to say things that will definitely see print. Recently, the head of Tesla Motors sent a letter to shareholders that contained this nugget of fresh-pressed PR gold: “Processed ore from mines will enter by railcar on one side and finished battery packs will exit on the ... Read More »

Why Profit Sharing is Smart PR

profit-sharing

Are you an entrepreneur interested in shoring up your reputation and building the best success team possible? There is nothing better for your internal public relations with your skilled workers than plain, old-fashioned compensation. It’s a given that top sales people make their careers on commission, but why not share some of that love with your skilled workers, you know, the people that get up every day to help you turn your business idea into a commercial success? ... Read More »

Bose Sues Beats Over Noise-Cancelling Headphones

bose-sue-beat

Two giants of the headphones industry are going head to head. Bose sued Beats Electronics this past week for allegedly infringing on five of their patents related to noise-canceling headphone technology. Bose is seeking to block U.S. imports of Beats noise-canceling headphones with their lawsuit filed with the U.S. International Trade Commission in Washington, DC. The company also filed a smaller lawsuit in a federal court in Wilmington, Delaware. This lawsuit makes the same claims and will likely ... Read More »

How to Market Your Mobile Technology Company

mobile-tech-firm

Mobile technology is technology that is portable. Any company that manufactures or sells a mobile technology device fits the category of being a mobile technology company. Marketing for a Mobile Tech company becomes crucial, due to the nature of their intended audience. These consumers are most likely tech savvy and do most of their research into new products on the computer. This is a huge oppurtunity to leverage where these people gather, to generate interest in your product, ... Read More »

A Clear PR Message for Lasik Doctors

public-relations-lasik

For millions, Lasik Eye Surgery has been a complete life changer. No more waking up and struggling to find the clock, or read your phone, or make it to the bathroom without your glasses. In fact, no more looking for your glasses – period. No more worrying about losing a contact at the beach or in the pool, or forgetting your solution when you travel. LASIK delivers clear vision safely, and effectively. And yet, tens of millions who could ... Read More »

Pickups Losing Ground to Luxury Cars

automible-public-relations

Is America beginning to see the swan song of the all-American pickup truck? According to some reports, luxury cars are beginning to not only gain ground, but to surpass pickup trucks as the American vehicle of choice. But, not just luxury cars… FOREIGN luxury cars. Drivers are choosing BMWs, Audis, and other foreign luxury makes in record numbers. Even the stalwart Ford F150 is beginning to lose ground. Yes, truck sales are up (again), but Ronn Torossian says ... Read More »

Best Ways To increase Sales in the Food and Beverage Industry

food-beverage-sales-tips

There has been a definite decision by most consumers to ignore the vast majority of advertising that comes into their homes. This has hit especially hard in the food and beverage industry. With new companies popping up every business cycle, both established companies and up-and-coming businesses with good products sometimes get lost in all of the noise. Below are just a few of the promotional methods that still work for the food and beverage industry. First, you must ... Read More »

Facebook Social Experiment Issues

facebook social media experiment

It appears that Facbook purposely manipulated news feeds for hundreds of thousands of its users PR Executive Ronn Torossian 5wPR CEO says. The reason was to study emotional reaction over various social networks. This is the ultimate social media social experiment for facebook. Study The individuals responsible for the study were from Cornell University as well as California University in San Francisco. The goal was to find out if showing fewer positive message would make people less likely ... Read More »

Dove continues to Promote a new Definition of Beautiful

beauty-pr

The Dove campaign to remind every woman why she is beautiful in her own skin continues to roll full steam ahead. The empowering message has resonated with women across the nation, and Dove has played into the popularity well, creating social media PR tools for their fans to share, and inviting their customers to help spread the message of love and acceptance. But, the best part of the entire campaign, according to Ronn Torossian, is that Dove has ... Read More »

Public Relations Tips for Your Business

pr strategy Erika Kauffman

  No matter what type of business you have, you’ll need to implement an effective marketing plan to let potential clients know about the products and services you offer. U sing public relations to your advantage can help your business to gain a positive reputation in the community and could make you a significant professional force in your industry. CEO of 5WPR Ronn Torossian offers some effective solutions for boosting your business’ image and retaining loyal customers.    ... Read More »

Science behind In-Flight Beverages

science-in-flight-beverage

Have you ever been on a flight and ordered a drink you wouldn’t normally order? Say for example, you order a bloody Mary or tomato juice. Have you ever wondered why you order these types of drinks on a flight and no where else? This is a huge opportunity for the Beverage Public Relations industry. Well science feels they have come up with the reason behind it. According to some authors, a bloody Mary might actually taste the ... Read More »

Sony Unveils Tape Capable of Holding Almost 65 Million Songs

tech pr

For anyone who has a large music collection, having all of the music files saved onto one smart phone iPod or other portable music device can often prove next to impossible – and as a terrific Tech PR move – Sony Unveils its latest gadget. While these devices are able to hold up to 64GB worth of storage, for anyone who loves music and has an ever growing collection, it just isn’t always possible to store everyone on ... Read More »

Internet Explorer’s Recent Bug and the Bad PR that Came with it

Internet Explorer, the Internet browser produced and maintained by Microsoft and the most popular browser currently on the net recently took a major hit due to a bag bug causing them to undergo a major Public Relations Crisis. This bug gave hackers the ability to take over your computer and hack other information from the computer by simply clicking a bad link. With so many links out there, clicking a bad link is rather easy. The problem become ... Read More »

The Power of Anonymity

In a recent issue of Businessweek, there was an article about one of the biggest mysteries in the entire nonprofit market in America. The Hereditary Disease Foundation is one of the top 5 charities in the United States, but no one seems to know where their money comes from. That is to say, there is one or more anonymous donors funding the lion’s share of the annual budget. Reporters have been trying to determine the identity of this ... Read More »

Just in Time for Summer: Barbecue Bible with Special features

Brazilian grilling is a great activity for the great outdoors. The summer is coming and grilling is a favorite in these months. Grilling is great because you can do it on your own or you can invite friends over. Either way it is a really fun time that can be enjoyed by all. Whether you are a beginner griller or an experienced you can always learn other techniques to improve your grilling experience. Brazilian grilling has become more ... Read More »

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