Ronn Torossian – 5W Public Relations – 5W PR

Ronn Torossian is CEO of 5W Public Relations. 5WPR is a full-service PR Agency that partners with brands-both established and emerging, corporations, global interests, national corporations and consumer companies, brands, start-up technology companies, high-profile individuals, regional businesses, and others to help them define and achieve their strategic PR goals. Learn how 5W Gets PR Today -> http://5wpr.com

audience marketing

PR Strategy Public Relations

“. . . it’s just this pillar that helps to guide people home.”

November 18, 2019November 18, 2019 5W PR 0 Comments

That pillar quote is attributed to Lea Michele, Broadway star and author when she was talking about lighthouses. To the

productivity

5WPR Industry News PR Strategy

Simple Things to Boost Productivity in A Marketing Agency

November 15, 2019November 18, 2019 5W PR 0 Comments

Productivity is a hot topic of discussion recently. With news articles closely following the idea of Microsoft Japan’s recent four

Once More, With Feeling 1

In The News Industry News PR Strategy

Once More, With Feeling

November 8, 2019November 11, 2019 5W PR 0 Comments

“Once More, With Feeling” is a well-worn phrase and the title of several movies, songs and albums. In general, the

How Native Advertising Helps Businesses Increase Conversions 2

In The News PR Strategy Public Relations

How Native Advertising Helps Businesses Increase Conversions

November 4, 2019November 4, 2019 5W PR 0 Comments

The term “native advertising” is a common term within marketing language, but the implementation of this type of advertising often

Staying Fresh: A Digital Marketer’s Field Guide to Continuing Education 3

Industry News PR Strategy Ronn Torossian

Staying Fresh: A Digital Marketer’s Field Guide to Continuing Education

November 1, 2019November 4, 2019 5W PR 0 Comments

Staying “fresh” is a concept most marketers know well, and for good reason. It seems that as soon as a

Subtle Nuances of Brand Loyalty

October 30, 2019November 4, 2019 5W PR 0 Comments

A recent survey of Gen Z consumers revealed that loyalty to a few household name brands is still prevalent behavior

quality custom

Industry News PR Strategy Public Relations

Quality Over Customization? A Look at Consumer Advertising Preferences

October 28, 2019November 4, 2019 5W PR 0 Comments

Digital marketing presents an ongoing list of challenges for businesses looking for innovative ways to reach new customers and engage

marketing territory

In The News PR Strategy Public Relations

Marketing on Unfamiliar Platforms

October 25, 2019October 24, 2019 5W PR 0 Comments

More than ever before, brands are turning to newer or formerly “untraditional” platforms on which to test their advertising methods

house

Bring It to the House: Should Business Bring Digital Marketing In-House?

October 23, 2019October 24, 2019 5W PR 0 Comments

The digital marketing scene is experiencing a shift as brands look to find ways to save on budget and reduce

sports marketing

5WPR PR Strategy

What Brands Can Learn from Sports Marketing

October 21, 2019October 15, 2019 5W PR 0 Comments

It used to be that if sports fans missed the big game and wanted to know the results, they’d have

authenticity

PR Strategy Public Relations Ronn Torossian

Authenticity and Inclusivity in Digital Marketing: Why It Matters

October 18, 2019October 24, 2019 5W PR 0 Comments

Recently, social media platform Instagram made headlines for its decision to make a move towards policing inauthentic marketing that promotes

Is Your Marketing Content Basket Full? 4

Industry News PR Strategy

Is Your Marketing Content Basket Full?

October 14, 2019October 14, 2019 5W PR 0 Comments

A recent survey of marketers cited an adequate supply of marketing content as their number one concern. In that survey

What Digital Marketing May Look Like in the Post-Cookie Era 5

5WPR Industry News

What Digital Marketing May Look Like in the Post-Cookie Era

October 9, 2019October 24, 2019 5W PR 0 Comments

In an effort to reduce the digital marketing industry’s heavy reliance on cookies for retargeting purposes, several publishers have begun

ads

Industry News PR Strategy Public Relations

Ad Viewability Metrics are Shifting: What This Represents for Digital Marketing

October 5, 2019October 7, 2019 5W PR 0 Comments

Digital marketing continues to evolve as consumer behaviors shift. Also factoring into the equation is the idea of consumer attention

How to Handle a Public Relations Crisis 6

PR Careers PR Strategy Public Relations Ronn Torossian

How to Handle a Public Relations Crisis

September 30, 2019October 1, 2019 5W PR 0 Comments

No matter your industry, any brand or company is sure to go through some kind of public relations crisis at

fake news

In The News Industry News Ronn Torossian

Is It Fake News?

September 23, 2019September 16, 2019 5W PR 0 Comments

November will mark five years since the country was rocked by a story that a female student had been gang

social media and pr

PR Strategy Public Relations Ronn Torossian

Social Media and Public Relations

September 20, 2019September 16, 2019 5W PR 0 Comments

Just about every PR company and business that had a public relations person on its staff subscribed to a PR

marketing officer

PR Strategy Public Relations Ronn Torossian

Pathway To Success

September 17, 2019September 16, 2019 5W PR 0 Comments

As chief marketing officer, you have a tremendous opportunity as well as challenge. Here are some tips to help you

podcast rules

PR Strategy Ronn Torossian

Golden Rules of Instagram For Podcasters

September 13, 2019August 30, 2019 5W PR 0 Comments

2019 appears to be shaping up as the year of podcasting. Between the Spotify’s $200 million acquisition of Gimlet Media,

customer pr

Industry News New York City Ronn Torossian

How Well Do You Know Your Customer?

September 9, 2019August 30, 2019 5W PR 0 Comments

Marketing to consumers is challenging, that goes without saying. Because of the challenges we as marketing professionals face in an

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