Ronn Torossian – 5W Public Relations – 5W PR

Ronn Torossian is CEO of 5W Public Relations. 5WPR is a full-service PR Agency that partners with brands-both established and emerging, corporations, global interests, national corporations and consumer companies, brands, start-up technology companies, high-profile individuals, regional businesses, and others to help them define and achieve their strategic PR goals. Learn how 5W Gets PR Today -> http://5wpr.com

authenticity

Authenticity and Inclusivity in Digital Marketing: Why It Matters

October 18, 2019October 14, 2019 5W PR 0 Comments

Recently, social media platform Instagram made headlines for its decision to make a move towards policing inauthentic marketing that promotes

Is Your Marketing Content Basket Full? 1

Industry News PR Strategy

Is Your Marketing Content Basket Full?

October 14, 2019October 14, 2019 5W PR 0 Comments

A recent survey of marketers cited an adequate supply of marketing content as their number one concern. In that survey

What Digital Marketing May Look Like in the Post-Cookie Era 2

What Digital Marketing May Look Like in the Post-Cookie Era

October 9, 2019October 11, 2019 5W PR 0 Comments

In an effort to reduce the digital marketing industry’s heavy reliance on cookies for retargeting purposes, several publishers have begun

ads

Industry News PR Strategy Public Relations

Ad Viewability Metrics are Shifting: What This Represents for Digital Marketing

October 5, 2019October 7, 2019 5W PR 0 Comments

Digital marketing continues to evolve as consumer behaviors shift. Also factoring into the equation is the idea of consumer attention

How to Handle a Public Relations Crisis 3

PR Careers PR Strategy Public Relations Ronn Torossian

How to Handle a Public Relations Crisis

September 30, 2019October 1, 2019 5W PR 0 Comments

No matter your industry, any brand or company is sure to go through some kind of public relations crisis at

fake news

In The News Industry News Ronn Torossian

Is It Fake News?

September 23, 2019September 16, 2019 5W PR 0 Comments

November will mark five years since the country was rocked by a story that a female student had been gang

social media and pr

PR Strategy Public Relations Ronn Torossian

Social Media and Public Relations

September 20, 2019September 16, 2019 5W PR 0 Comments

Just about every PR company and business that had a public relations person on its staff subscribed to a PR

marketing officer

PR Strategy Public Relations Ronn Torossian

Pathway To Success

September 17, 2019September 16, 2019 5W PR 0 Comments

As chief marketing officer, you have a tremendous opportunity as well as challenge. Here are some tips to help you

podcast rules

PR Strategy Ronn Torossian

Golden Rules of Instagram For Podcasters

September 13, 2019August 30, 2019 5W PR 0 Comments

2019 appears to be shaping up as the year of podcasting. Between the Spotify’s $200 million acquisition of Gimlet Media,

customer pr

Industry News New York City Ronn Torossian

How Well Do You Know Your Customer?

September 9, 2019August 30, 2019 5W PR 0 Comments

Marketing to consumers is challenging, that goes without saying. Because of the challenges we as marketing professionals face in an

marketing process

Industry News PR Strategy Ronn Torossian

Long Game vs. Short Game: Why Digital Marketing Success is a Process

September 6, 2019August 30, 2019 5W PR 0 Comments

Toiling away at social media, SEO, and paid search can be tedious and time-consuming work. Even with the advent of

success

Industry News PR Strategy Public Relations

Why Expecting Overnight Success is a Terrible Mistake

September 2, 2019August 30, 2019 5W PR 0 Comments

Often, it seems that the companies who crop up and explode with growth seemingly overnight are the ones who are

blogs - emails

PR Strategy Public Relations

If Blogs Are Hot, Are Emails Ancient?

August 30, 2019August 30, 2019 5W PR 0 Comments

In an earlier article, we extolled the value of blogs, so the question remains, “Is email now dead?” Done properly

name slogan

In The News PR Strategy

What’s In A Nam…Or A Slogan?

August 28, 2019August 19, 2019 5W PR 0 Comments

“Remember. Only you can prevent forest fires.” “Semper fi!” Sound familiar? You likely have to have been at least a

marketing

In The News PR Strategy Public Relations

Accountability in Marketing: Why It Matters

August 26, 2019August 23, 2019 5W PR 0 Comments

So often, we read about crises in the news that inevitably occur when a brand has a breakdown in communication

5wpr social media

Public Relations PR Strategy

Running a Successful Instagram Campaign

August 23, 2019August 19, 2019 5W PR 0 Comments

Given the popularity of the platform, it should come as no surprise that everyone and their Auntie Mae has an

corporate communications

What is Corporate Communications?

August 19, 2019August 12, 2019 5W PR 0 Comments

What’s in a name? Corporate communications are integral to informing so many publics. Not only does this responsibility include the

advertising

PR Strategy In The News

PR vs. Advertising

August 16, 2019August 12, 2019 5W PR 0 Comments

A visit with our grandparents often results in discussions of “the good ‘ole days.” In a sense, the reverse is

strategy

5WPR PR Strategy

Aligning Marketing Strategy with Campaigns and Advertising

August 12, 2019August 12, 2019 5W PR 0 Comments

Kelly is a digital marketing professional who runs marketing efforts for several small to medium-sized clients. Kelly prides herself on

facebook ad

In The News Industry News PR Strategy

What Marketers Need to Know About Facebook’s Ad Changes

August 6, 2019August 12, 2019 5W PR 0 Comments

Advertising on social media has always been a bit of a creative challenge for marketing professionals. As social media platforms

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