There was a time, not too long ago, when Twitter was the latest social media darling on the net. People were flocking to tweet their latest,and greatest thoughts. To have tiny conversations with people across the room and across the world. But, given the limitless potential for social media interaction, there were sure to be competitors entering the market.When Pinterest released their APP, ... Read More »

In the public relations game, you will spend quite a bit of time connecting and interacting with editors, producers, and other media gatekeepers. It follows, then, that it’s probably a good idea to know how to interact positively, and profitably with those media gatekeepers.   Ronn Torossian, CEO of 5WPR in New York, offers 3 tips on staying on an ... Read More »

Public relations is all about connections, but some people struggle to understand what to put into a press release in order to connect with their audience. In this article, Ronn Torossian, CEO of 5WPR, offers 3 tips for how to connect with your audience, and craft a press release that will get noticed and followed up on.   #1 – ... Read More »

PR fails in 2013:   Burger King had to go into damage control mode when one of its employees sent out a tweet showcasing his feet in tubs of lettuce. To make matters worse for the company, the tweet was captioned “This is the lettuce you eat at Burger King.” For a any company, such an awful tweet can be ... Read More »