Public Relations helps with recruitment and many other aspects of work. Here are 50 notable recruitment campaigns that used HR Public Relations to successfully attracted attention and talent:
- Google’s “Life at Google” Campaign: Showcased the company culture and employee experiences through videos and blogs.
- Apple’s “Apple Campus” Campaign: Used employee testimonials and behind-the-scenes content to highlight its work environment.
- Airbnb’s “Belong Anywhere” Campaign: Featured stories from employees and hosts to emphasize Airbnb’s inclusive culture.
- Dove’s “Real Beauty” Campaign: Leveraged real women’s stories to promote diversity and inclusion, which attracted talent aligned with these values.
- Red Bull’s “Stratos” Campaign: Publicized Felix Baumgartner’s space jump to highlight the innovative and adventurous spirit at Red Bull.
- Salesforce’s “Ohana” Campaign: Focused on the family-like culture at Salesforce, featuring employees and their experiences.
- IBM’s “IBM People for a Smarter Planet” Campaign: Highlighted the impact IBM employees have on global challenges.
- LinkedIn’s “In It Together” Campaign: Showcased diverse employee stories and their professional journeys.
- Amazon’s “Day One” Campaign: Emphasized Amazon’s culture of innovation and customer obsession through employee stories and company initiatives.
- Microsoft’s “#MicrosoftLife” Campaign: Utilized social media to give a behind-the-scenes look at life at Microsoft.
- Zappos’ “Zappos Culture” Campaign: Highlighted the company’s unique culture through employee testimonials and videos.
- Netflix’s “Freedom and Responsibility” Campaign: Emphasized its corporate culture and hiring philosophy through a culture deck and employee stories.
- Tesla’s “Work at Tesla” Campaign: Focused on innovation and impact through videos and stories about employees working on groundbreaking projects.
- Spotify’s “Life at Spotify” Campaign: Used employee testimonials and videos to highlight its creative and collaborative work environment.
- Intel’s “#MakeItSo” Campaign: Featured employees discussing their impact on technology and innovation at Intel.
- Adobe’s “Adobe Life” Campaign: Showcased diverse employee experiences and the creative work environment through social media and blogs.
- Dropbox’s “Inside Dropbox” Campaign: Provided a glimpse into the company’s culture through employee stories and office tours.
- Uber’s “Uber Life” Campaign: Focused on the flexibility and entrepreneurial spirit of working at Uber.
- Patagonia’s “The Footprint Chronicles” Campaign: Highlighted the company’s commitment to environmental responsibility and its impact on employees.
- Shopify’s “Shopify Life” Campaign: Showcased the company’s dynamic work culture and growth opportunities through employee stories and videos.
- SAP’s “Run Simple” Campaign: Used real-life employee experiences to demonstrate SAP’s culture of simplicity and innovation.
- HubSpot’s “Culture Code” Campaign: Promoted its company culture through a widely-shared culture code presentation.
- GSK’s “The Role of a Lifetime” Campaign: Focused on the meaningful impact employees have at GSK through personal stories and testimonials.
- Coca-Cola’s “Open Happiness” Campaign: Emphasized the positive work environment and the joy of working at Coca-Cola through employee stories.
- Heineken’s “Go Places” Campaign: Highlighted the diverse career paths and growth opportunities within Heineken.
- Johnson & Johnson’s “The Human Performance” Campaign: Showcased how employees contribute to global health and well-being through their work.
- PepsiCo’s “Performance with Purpose” Campaign: Focused on the company’s commitment to sustainability and employee impact.
- L’Oréal’s “Because You’re Worth It” Campaign: Featured employee stories that reflect the company’s commitment to diversity and inclusion.
- GE’s “What Works” Campaign: Highlighted innovative projects and the impact employees have on global challenges.
- Visa’s “Everywhere You Want to Be” Campaign: Showcased the global opportunities and diverse culture at Visa.
- AT&T’s “The Future is Now” Campaign: Focused on technological innovation and the role of employees in shaping the future.
- The New York Times’ “The Truth Is Worth It” Campaign: Highlighted the journalistic integrity and impact of working at The New York Times.
- Hootsuite’s “Hootsuite Life” Campaign: Showcased the company’s collaborative and dynamic work environment through employee stories.
- T-Mobile’s “Un-carrier” Campaign: Focused on the company’s disruptive approach to the telecom industry and its unique culture.
- Walmart’s “Career Success Stories” Campaign: Featured testimonials from employees who have advanced their careers at Walmart.
- Morgan Stanley’s “Meet Our People” Campaign: Highlighted diverse career paths and personal stories from employees.
- Oracle’s “Innovation Starts Here” Campaign: Focused on the cutting-edge technology and innovative projects employees work on at Oracle.
- ExxonMobil’s “Power of Performance” Campaign: Showcased the impact of employees on global energy solutions.
- Bosch’s “Invented for Life” Campaign: Highlighted the innovative work and global impact of employees at Bosch.
- Nestlé’s “Nestlé Needs You” Campaign: Focused on the personal and professional growth opportunities at Nestlé.
- Dell’s “Dell Life” Campaign: Showcased the flexible work culture and diverse opportunities at Dell through employee stories.
- HSBC’s “The Future of Work” Campaign: Highlighted global career opportunities and the dynamic work environment at HSBC.
- Siemens’ “Siemens Life” Campaign: Featured employees working on transformative projects and their personal stories.
- H&M’s “H&M Stories” Campaign: Focused on the diverse experiences and career growth opportunities within H&M.
- Adobe’s “Creative Careers” Campaign: Showcased the creative and collaborative work environment at Adobe through employee testimonials. HR PR at its best.
- Accenture’s “Get to Know Us” Campaign: Highlighted the diverse career paths and impact of working at Accenture.
- Oracle’s “Work at Oracle” Campaign: Featured employee testimonials and their contributions to innovative projects at Oracle.
- Airbus’ “Future by Airbus” Campaign: Focused on the exciting projects and career opportunities available at Airbus.
- Lego’s “Build Your Career” Campaign: Showcased the creative and fun work environment at Lego through employee stories.
- Bosch’s “Be a Part of It” Campaign: Emphasized the innovative projects and global impact employees have at Bosch.
These campaigns effectively used various media and strategies to highlight their company cultures, values, and the impact employees can have, making them attractive to potential candidates.