European Gaming And Video Game PR That Works

Several gaming PR and video game PR campaigns in Europe have successfully captured
attention and generated buzz. Here are some notable examples:

1. “Assassin’s Creed Unity” – Historical Paris Campaign (2014): Ubisoft’s campaign
   for “Assassin’s Creed Unity” involved a detailed recreation of historical Paris. They
   created a real-world experience by using VR technology and historical experts to
   bring 18th-century Paris to life, giving fans a taste of the game’s setting. This
   immersive approach generated significant media coverage and public interest.
   
2. “Destiny” – The European “Ghost” Launch (2014): To promote “Destiny,” Bungie
   and Activision held a special event in London where they unveiled a life-sized replica
   of the game’s Ghost. The replica was designed to interact with fans via social media
   and was showcased at various events across Europe. This unique, tangible
   connection with the game created excitement and anticipation.
   
3. “Watch Dogs” – The “Wrench” Stunt (2014): Ubisoft used a high-tech stunt to
   promote “Watch Dogs.” They set up a giant billboard in London that could be hacked
   in real-time by passersby using their smartphones. This interactive campaign
   allowed people to control the billboard’s content, creating a buzz around the game’s
   hacking theme.
   
4. “Far Cry 5” – The “Far Cry 5 Pop-Up Bar” (2018): To promote “Far Cry 5,” Ubisoft
   created a pop-up bar in London that mirrored the game’s setting, complete with
   themed décor and menu items. This immersive experience attracted both media
   and fans, and the bar’s exclusivity generated considerable buzz and social media
   engagement.
   
5. “The Witcher 3: Wild Hunt” – “The Witcher 3” Live Concert Tour (2015-2016): CD
   Projekt Red organized a series of live orchestral concerts across Europe celebrating
   the music of “The Witcher 3.” The tour not only showcased the game’s soundtrack
   but also created a cultural event that resonated with fans and critics alike,
   highlighting the game’s high-quality production values.
   
6. “Cyberpunk 2077” – The “Night City” Event (2018): CD Projekt Red’s campaign for
   “Cyberpunk 2077” included an elaborate “Night City” event in London, where they
   recreated a part of the game’s dystopian world. The event featured immersive
   environments, live actors, and interactive experiences that drew significant
   attention and engagement from both media and fans.

These campaigns were effective because they went beyond traditional advertising, creating
immersive and interactive experiences that engaged audiences and generated excitement
about the games.