6 Online Guidance Points for Nonprofits
It may seem funny to start a blog piece about Vine with talking about Youtube, but if you think about it, it makes a lot of sense. For one thing, Youtube is the forerunner of Vine, as the first social…
Category: Public Relations
5W Public Relations – 5WPR on main public relations issues. Led by CEO Ronn Torossian, The PR Agency works in all aspects of Public Relations including crisis PR, consumer PR, beauty PR, digital PR, healthcare PR, travel publicity and other areas.
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How Samsung Pays the Bills
I can neither confirm nor deny the following story. Some have sworn it happened. Others are equally convinced it’s hoax. Either way, it’s some interesting PR in this generation’s version of the Cola Wars.
Guerilla PR Gambits That Work
At 5WPR, we are committed to doing “traditional” PR better than our competition. After all, traditional PR approaches are “traditional” because they are also timeless. They have worked, still work and will continue to work for the foreseeable future. However,…
How to Encourage People to Drink Up for Profits
In a market growing crowded with microbrews, specialty drinks and endless new brands seeking market share, food and beverage PR has become a moving target. Ronn Torossian and 5W Public Relations, a finalist for public relations agency of the year…
5 Vine Tips to Help your Brand Strategy
It may seem funny to start a blog piece about Vine with talking about Youtube, but if you think about it, it makes a lot of sense. For one thing, Youtube is the forerunner of Vine, as the first social…
P is for Promise: Have you met the 5th P?
We’ve all heard of the core fundamentals of marketing which is based on the four P’s: Product, Price, Promotion, and Place. In other words, put the right ‘product’ in the right ‘place’ at the right ‘price’ and ‘promote’ it. (of…
Marketing: Why Honesty is the Best Policy
The digital age is transforming the way we do business in all aspects. From a marketing perspective, truth can no longer be considered an oxymoron in sales or advertising but rather a necessity as businesses compete in an increasingly transparent…
User-submitted videos create continuous buzz
When your target market is people in motion, you better figure out a way to connect with them on the move. GoPro’s PR firm decided to let their customers sell to each other. An interesting technology PR approach that worked…
What Kid’s TV Can Teach Us about Public Relations
Children’s television, whether on public broadcasting or cable, is an undeniable marketing powerhouse. But what can kid’s TV teach us about how to manage entertainment PR? Entertainment PR is not always aiming at the actual consumer Children’s program marketing and…
Critical Elements Every NY PR Agency Must Follow
Social media has changed the way a lot of industries do their business—and PR is no exception. Combine that with a long list of companies that talk a good PR game but actually don’t know the first thing about social…
Spinning Government Mandates
It’s truly amazing when the federal government throws you a bone and sets a perfect marketing opportunity right at your feet. Even better, if the regulation that requires compliance by your client’s potential customers spells out the incentives and penalties,…
How a Professional Writer Can Enhance Your Marketing
Part of public relations is making sure that the correct message is conveyed about a business or individual. While that certainly takes a certain degree of marketing magic, there is also a hidden element to it that sometimes goes unnoticed:…
How to Handle Controversy in the Age of the Internet
For any business or public figure, finding your time in the spotlight brings certain responsibilities. Among them is being sure that any irresponsible actions you may have once wrestled with in the past must be put to rest. If there…
Beauty Brands Turning to YouTube to Communicate their Message
With beauty being a visual industry, it’s no surprise that the industry is turning to social video to engage with customers. The majority of beauty brands acknowledge that the use of social media channel is one the top sources of…
Online Marketing Considerations for Professional Service Firms
When working out a marketing strategy for your professional services company, it is fundamental to keep in mind that you’re not in the same boat as those businesses that are promoting products online. Your marketing tactics will differ drastically because…
Why PR Needs to be a Part of your SEO Strategy
Considering SEO (search engine optimization) and PR (public relations) as part of your marketing strategy has become ever so important due to the latest Google update. Google has put an end to sites that aggregate news to generate traffic. What…
Brilliant Marketing: Taking Current events and Making it your Story
The most common obstacle to generating consistent publicity for your brand is the often aggressive attack of current events which takes over just about every segment and opportunity. In an otherwise routine news cycle, where random car accidents, harsh weather…
An Attention Grabbing Headline is Essential for your Blog
You’ve invested time developing a blog post topic, eloquently drafting and editing the content, compiling pictures, video and graphics, so now it’s time to slap on a header and upload your masterpiece. Wrong! Blogging 101 will tell you this is…
Pinterest Privacy: What’s to Come?
In today’s digital world, communications and consumers move quicker than ever before. Once something is said or done, it’s hard to put that genie back in the box. As king of the hill, Pinterest naturally faces a lot of challengers…
Diversified Online Approach is Best for Your Brand
If you know anything about the stock market, there is one message successful investors drill home at every opportunity: Diversify your investments. The approach makes complete sense. You don’t want to subject yourself to complete economic breakdown if some catastrophic…