Public Relations Insights and PR Examples
Public Relations Insights and Updates from NYC PR Firm 5W Public Relations
5W Public Relations – 5WPR on main public relations issues. Led by CEO Ronn Torossian, The PR Agency works in all aspects of Public Relations including crisis PR, consumer PR, beauty PR, digital PR, healthcare PR, travel publicity and other areas.
Business plans have no place for assumption. But people get into business with one assumption after another every day. The Internet is a hotbed for exactly this sort of business-killing shenanigan. Because it can be so simple and cost effective…
Everyone knows about a famous person. That is, in effect, what makes them famous. But in the 24/7 wired-in-news world we all live in, information consumers can’t seem to get enough of celebrity news. The press has always covered the…
Internet privacy is a hot topic these days. Article after article is being written about how unsafe content can be online. While there is some truth to these issues and certainly reasons to be cautious, when it comes to privacy…
On Monday, July 22, 2013, the heir to the throne of England was born. George Alexander Louis, to be known as His Royal Highness Prince George of Cambridge, has been a flashpoint of media attention since the news reports first…
Movies are great fun, whether you’re going on a date, hanging out with friends, or looking for something to do with the family on a rainy night. Movies are also big business, generating $36.2 billion worldwide in 2011. Unfortunately, with…
When a new company plans a move into a new area, state or region, public relations plays a key role in that transition. And not just consumer PR either. The new company would be wise to connect and commit to…
I maintain several websites and content-rich blog sites in order to promote my business and connect with potential clients. Each of these requires a steady stream of compelling, original content to keep readers engaged. I’ve been asked many times how…
Hitting the right mark between competent and experienced and overworked and desperate can be difficult. But, when you are marketing business-to-business services, your public relations success depends on striking exactly the right balance.
Markets are crowded. No matter what you do, there will be competition vying for your market share. That’s the nature of free enterprise. However, the strength of free enterprise as a system lies in the ability to build and protect…
When a company goes all out to introduce a new product to an established market, there can be some unexpected – and unfortunate – blowback. Some customers may feel pressured to exchange loyalties, pursuing the new product in lieu of…
I have asked before if social media is like taking a nap, going to the water cooler, or going out for a smoke? Here is a study from Retrevo that asks a different question: Is Social Media the New Cigarette?…
It may seem funny to start a blog piece about Vine with talking about Youtube, but if you think about it, it makes a lot of sense. For one thing, Youtube is the forerunner of Vine, as the first social…
I can neither confirm nor deny the following story. Some have sworn it happened. Others are equally convinced it’s hoax. Either way, it’s some interesting PR in this generation’s version of the Cola Wars.
At 5WPR, we are committed to doing “traditional” PR better than our competition. After all, traditional PR approaches are “traditional” because they are also timeless. They have worked, still work and will continue to work for the foreseeable future. However,…
In a market growing crowded with microbrews, specialty drinks and endless new brands seeking market share, food and beverage PR has become a moving target. Ronn Torossian and 5W Public Relations, a finalist for public relations agency of the year…
It may seem funny to start a blog piece about Vine with talking about Youtube, but if you think about it, it makes a lot of sense. For one thing, Youtube is the forerunner of Vine, as the first social…
We’ve all heard of the core fundamentals of marketing which is based on the four P’s: Product, Price, Promotion, and Place. In other words, put the right ‘product’ in the right ‘place’ at the right ‘price’ and ‘promote’ it. (of…
The digital age is transforming the way we do business in all aspects. From a marketing perspective, truth can no longer be considered an oxymoron in sales or advertising but rather a necessity as businesses compete in an increasingly transparent…
One of the advantages of working with 5WPR is the variety of clients we serve. Over the years this has given countless firsthand opportunities to see how concepts and plans translate into success in food and beverage PR. When it…
When your target market is people in motion, you better figure out a way to connect with them on the move. GoPro’s PR firm decided to let their customers sell to each other. An interesting technology PR approach that worked…