Public Relations Insights and PR Examples
Public Relations Insights and Updates from NYC PR Firm 5W Public Relations
5W Public Relations – 5WPR on main public relations issues. Led by CEO Ronn Torossian, The PR Agency works in all aspects of Public Relations including crisis PR, consumer PR, beauty PR, digital PR, healthcare PR, travel publicity and other areas.
In the public relations game, you will spend quite a bit of time connecting and interacting with editors, producers, and other media gatekeepers. It follows, then, that it’s probably a good idea to know how to interact positively, and profitably…
We all know that haters are out there, and they will, without any doubt, hate. They hate success. They hate progress. They hate innovation. And, this hate inspires jealousy, and all it’s ills. Eventually, some hater will try to smear…
The holiday season has always been prime commercial time for TV networks. Lots of people are watching, and, with holiday specials, lots of people are watching the same thing. This combination makes for a prime PR opportunity for both popular,…
Everyone wants great press, but how many times do you hear people talking about what to do once you get it? Hardly ever, really. But, Ronn Torossian, CEO of 5WPR, a leading NYC based media relations firm, says there is…
Everyday, countless press releases are submitted, countless public relations campaigns are launched,c and millions of brands enter the harsh light of the public eye. What happens next depends on an endless number of decisions, and moving parts. Many of these…
From preschool to graduate school, one educational principle remains a debate: What constitutes the “best” school, and how can a student – or a parent – measure this success? This is a question that all educational institutions, public or private,…
Social media is one of the most convenient ways ever conceived to communicate with the largest number of people. The potential for PR, and for profit, is nearly endless. But there are some pitfalls. A lesson one young professional learned…
In most PR situations, there comes a point when you need to take control of the narrative, and define the conversation. The best case scenario is when you start the conversation with a planned campaign, and continue to control the…
By now, the world has heard. South African officials hired a fake sign language interpreter to work at the largest public event that country has seen, well, ever. With new information pouring into the public sphere every day, South Africa…
Golden Globe nominations have been released. As expected, there are a few surprises, and more than a few unexpected snubs. As you can imagine, it’s the snubs that really have fans worked up in a lather. People who could not…
The fast food wars continue to rage, and despite all the salads that have been introduced, nothing comes close to what Chick-Fil-A just announced. The “Eat Mor Chikin” company has recently announced that it will cut out corn syrup, dyes,…
Recently, Entertainment Weekly found itself caught right in the crosshairs of the changing media market. With most people now getting their entertainment content online, or via social media, how could a glossy print publication weather the storm? As Ronn Torossian…
In any Hollywood Good vs. Evil story, the tension between the Good Guy and the Bad Guy is a pivotal selling point. Sometimes, the villain exists just to prop up the hero. Sometimes, he or she helps carry the plot.…
When it comes to reflexively sharable content, it’s tough to beat an incredible physical spectacle. Violent crashes and “naughty” content obviously have limited sharability. Not so for amazing – almost inhuman – feats. And that’s pretty much where Volvo went…
Striving. When it all boils down to it, that’s one word most of us can relate to. We are striving every day to do more, to be more, to reach a goal we have in mind, and to achieve what…
From a public relations perspective, brands can be dead long before they ever really end. Like the Walkers in the famous Walking Dead TV show, and comic books, some businesses continue to move forward, without any discernible direction, long after…
Randy Moore knew he had to film his new psychological horror flick inside Disney’s California theme park. He also knew something else. The park would NEVER give him permission. So, Moore, and his production team just did it anyway. They…
No matter how much care you take to create a customer-friendly and inviting environment, sooner or later someone will really do something dumb. It might be you – and in many cases this is better – but more often it…
Travel is one of the most exciting aspect of my public relations work. With clients coast to coast, it seems I’m always on the go. This constant travel has definitely helped me when it comes to traveling light on vacations.…
It’s a hard, cruel world out there in the field of public relations. A constant struggle between the true and untrue, and less about fact, and more about perception. How the public sees you becomes the fact, the reality of…