African-American Targeted Travel Marketing Campaigns

Digital Travel marketing campaigns targeting African Americans often focus on celebrating cultural heritage, showcasing diverse experiences, and highlighting destinations with rich African American history. Here are some successful real-life examples:

1. Visit Philadelphia’s “Philly is the Place”: Visit Philadelphia’s campaign celebrated the city’s significant African American heritage by promoting historical sites like the African American Museum in Philadelphia and the Mother Bethel African Methodist Episcopal Church.
   • Example: Social media posts, videos, and travel guides highlighted Philadelphia’s rich African American history and cultural landmarks.
2. Visit Baltimore’s “African American Heritage” Campaign: Baltimore’s campaign focused on its African American heritage sites, including the Reginald F. Lewis Museum and the historical significance of neighborhoods like the Upton/Druid Heights area.
   • Example: The campaign featured engaging content on social media and through local partnerships, promoting Baltimore as a destination with deep African American cultural roots.
3. New Orleans & Company’s “Find Your Family in New Orleans”: This campaign emphasized the African American cultural experience in New Orleans, including its jazz history, culinary traditions, and annual events like the Essence Festival.
   • Example: The campaign used vibrant visuals and stories on social media to showcase New Orleans’ unique cultural offerings and its relevance to African American heritage.
4. Charleston’s “Gullah Geechee Heritage” Campaign: Charleston’s campaign highlighted the Gullah Geechee culture, an African American cultural group with roots in the region. It focused on tours, culinary experiences, and historical sites related to Gullah Geechee heritage.
   • Example: Social media content and travel guides featured Gullah Geechee cultural experiences and highlighted Charleston’s role in preserving this heritage.
5. Atlanta Convention & Visitors Bureau’s “Black History Month” Campaign: During Black History Month, Atlanta’s campaign promoted its African American cultural attractions, including the Martin Luther King Jr. National Historic Site and the National Center for Civil and Human Rights.
   • Example: The campaign included targeted social media posts and partnerships with influencers to spotlight Atlanta’s role in African American history.
6. Memphis Tourism’s “Soul of Memphis” Campaign: Memphis promoted its African American musical heritage through campaigns focused on iconic sites like Beale Street, Graceland, and the Stax Museum of American Soul Music.
   • Example: The campaign utilized videos and social media to highlight Memphis’ contribution to music and its historical significance in the African American community.
7. Black Travel Alliance’s “Explore the Black Diaspora”: This campaign aimed to showcase destinations across the globe with significant African and African American cultural connections, promoting travel experiences that celebrate Black heritage.
   • Example: Social media posts and content featured diverse destinations and cultural experiences, encouraging travelers to explore African and African American heritage worldwide.
8. Detroit Metro Convention & Visitors Bureau’s “Detroit Black History” Campaign: Detroit’s campaign highlighted its rich African American history, including the Motown Museum and historic neighborhoods like Greektown.
   • Example: Content on social media and in travel guides emphasized Detroit’s contributions to African American culture and its historical landmarks.
9. Houston’s “African American Heritage Tour” Campaign: Houston promoted its African American cultural sites, including the Houston Museum of African American Culture and historic neighborhoods.
   • Example: The campaign used social media to share stories and experiences related to Houston’s African American heritage and cultural contributions.
10. Cleveland’s “Cleveland’s African American Legacy” Campaign: Cleveland highlighted its African American history through campaigns focusing on museums, historical tours, and cultural events.
    • Example: Social media and digital ads featured Cleveland’s African American heritage sites and cultural experiences, aiming to attract visitors interested in exploring this legacy.

These digital travel marketing campaigns effectively engage African American travelers by celebrating cultural heritage, providing meaningful experiences, and promoting destinations with historical and cultural significance.