October 19, 2024

5W Public Relations: 5W PR Blog

Public Relations Insights from Top PR Firm 5W Public Relations

European Gaming And Video Game PR That Works

Several gaming PR and video game PR campaigns in Europe have successfully captured
attention and generated buzz. Here are some notable examples:

  1. “Assassin’s Creed Unity” – Historical Paris Campaign (2014): Ubisoft’s campaign
    for “Assassin’s Creed Unity” involved a detailed recreation of historical Paris. They
    created a real-world experience by using VR technology and historical experts to
    bring 18th-century Paris to life, giving fans a taste of the game’s setting. This
    immersive approach generated significant media coverage and public interest.
  2. “Destiny” – The European “Ghost” Launch (2014): To promote “Destiny,” Bungie
    and Activision held a special event in London where they unveiled a life-sized replica
    of the game’s Ghost. The replica was designed to interact with fans via social media
    and was showcased at various events across Europe. This unique, tangible
    connection with the game created excitement and anticipation.
  3. “Watch Dogs” – The “Wrench” Stunt (2014): Ubisoft used a high-tech stunt to
    promote “Watch Dogs.” They set up a giant billboard in London that could be hacked
    in real-time by passersby using their smartphones. This interactive campaign
    allowed people to control the billboard’s content, creating a buzz around the game’s
    hacking theme.
  4. “Far Cry 5” – The “Far Cry 5 Pop-Up Bar” (2018): To promote “Far Cry 5,” Ubisoft
    created a pop-up bar in London that mirrored the game’s setting, complete with
    themed décor and menu items. This immersive experience attracted both media
    and fans, and the bar’s exclusivity generated considerable buzz and social media
    engagement.
  5. “The Witcher 3: Wild Hunt” – “The Witcher 3” Live Concert Tour (2015-2016): CD
    Projekt Red organized a series of live orchestral concerts across Europe celebrating
    the music of “The Witcher 3.” The tour not only showcased the game’s soundtrack
    but also created a cultural event that resonated with fans and critics alike,
    highlighting the game’s high-quality production values.
  6. “Cyberpunk 2077” – The “Night City” Event (2018): CD Projekt Red’s campaign for
    “Cyberpunk 2077” included an elaborate “Night City” event in London, where they
    recreated a part of the game’s dystopian world. The event featured immersive
    environments, live actors, and interactive experiences that drew significant
    attention and engagement from both media and fans.

These campaigns were effective because they went beyond traditional advertising, creating
immersive and interactive experiences that engaged audiences and generated excitement
about the games.