To succeed as a beauty digital marketing agency, one has to win with influencers. Here’s a list of 50 leading beauty social media influencers in 2024, recognized for their impact, creativity, and influence in the beauty industry. These influencers span a range of platforms, including Instagram, YouTube, TikTok, and more, and are celebrated for their diverse approaches to beauty content.
- Huda Kattan (@huda)
- Platform: Instagram, YouTube
- Influence: Founder of Huda Beauty, Huda shares makeup tutorials, product reviews, and beauty tips.
- James Charles (@jamescharles)
- Platform: YouTube, Instagram
- Influence: Known for his makeup artistry, challenges, and collaborations with other influencers.
- Nikkie de Jager (@nikkietutorials)
- Platform: YouTube, Instagram
- Influence: Famous for her detailed makeup tutorials and advocacy for inclusivity in the beauty industry.
- Jackie Aina (@jackieaina)
- Platform: YouTube, Instagram
- Influence: Focuses on makeup tutorials and product reviews with an emphasis on diverse skin tones.
- Jeffree Star (@jeffreestar)
- Platform: YouTube, Instagram
- Influence: Known for his bold makeup looks and as the founder of Jeffree Star Cosmetics.
- Emma Chamberlain (@emmachamberlain)
- Platform: Instagram, YouTube
- Influence: Known for her relatable beauty content and vlogs that showcase her personal style.
- Tati Westbrook (@glamLifeGuru)
- Platform: YouTube, Instagram
- Influence: Offers detailed product reviews, beauty tutorials, and insights into the beauty industry.
- Manny MUA (@mannymua733)
- Platform: Instagram, YouTube
- Influence: Renowned for his makeup tutorials and reviews, and as a collaborator with various beauty brands.
- Liza Koshy (@lizakoshy)
- Platform: Instagram, YouTube
- Influence: Known for her comedic skits and beauty content, often featuring collaborations with brands.
- Patrick Starrr (@patrickstarrr)
- Platform: Instagram, YouTube
- Influence: Makeup artist and beauty influencer known for his glamorous looks and collaboration with various brands.
- Zoe Sugg (@zoesugg)
- Platform: Instagram, YouTube
- Influence: Known for her beauty and lifestyle content, including makeup tutorials and skincare routines.
- Danielle Peazer (@daniellepeazer)
- Platform: Instagram, YouTube
- Influence: Offers beauty tutorials, fitness advice, and lifestyle content.
- Catherine Zeta-Jones (@catherinezetajones)
- Platform: Instagram
- Influence: Shares beauty tips, skincare routines, and personal style.
- Nyma Tang (@nymatang)
- Platform: Instagram, YouTube
- Influence: Known for her makeup reviews and tutorials, particularly for darker skin tones.
- Rihanna (@badgalriri)
- Platform: Instagram
- Influence: Founder of Fenty Beauty, known for her beauty looks and brand updates.
- Mikayla Nogueira (@mikaylanogueira)
- Platform: TikTok, Instagram
- Influence: Popular for her makeup tutorials, honest product reviews, and engaging content.
- Hannah Simone (@hannahsimone)
- Platform: Instagram
- Influence: Actress and beauty influencer known for her effortless beauty style and product endorsements.
- Bretman Rock (@bretmanrock)
- Platform: Instagram, YouTube
- Influence: Known for his vibrant makeup looks and engaging personality.
- Jade Marie (@jademarie)
- Platform: TikTok, Instagram
- Influence: Offers beauty hacks, makeup tutorials, and product reviews with a fun twist.
- Lemonade (@lemonadebeauty)
- Platform: Instagram
- Influence: Focuses on clean beauty and skincare, sharing tips and product recommendations.
- Pat McGrath (@patmcgrathreal)
- Platform: Instagram
- Influence: Renowned makeup artist known for her high-fashion beauty looks and Pat McGrath Labs.
- Lisa Eldridge (@lisaeldridgemakeup)
- Platform: Instagram, YouTube
- Influence: Celebrity makeup artist who provides tutorials and tips, and runs her own makeup line.
- Desi Perkins (@desiperkins)
- Platform: Instagram, YouTube
- Influence: Shares beauty tutorials, makeup reviews, and lifestyle content.
- Lele Pons (@lelepons)
- Platform: Instagram, TikTok
- Influence: Known for her comedy and beauty content, including makeup tutorials and skincare tips.
- Dani Austin (@daniaustin)
- Platform: Instagram, YouTube
- Influence: Offers beauty tips, fashion content, and personal lifestyle insights.
- Nadine Baggott (@nadinebaggott)
- Platform: Instagram, YouTube
- Influence: Beauty editor known for skincare advice and product reviews.
- Mikaela (@mikaylahamilton)
- Platform: TikTok, Instagram
- Influence: Provides makeup tutorials, skincare tips, and product reviews with engaging content.
- Rita Ora (@ritaora)
- Platform: Instagram
- Influence: Singer and beauty influencer known for her unique makeup looks and collaborations with beauty brands.
- Amra Olević (@amra.olevic)
- Platform: Instagram
- Influence: Beauty expert and influencer who shares makeup tutorials and skincare tips.
- Sophie Hannah Richardson (@sophiehannahrichardson)
- Platform: Instagram, YouTube
- Influence: Known for her beauty tutorials, product reviews, and honest feedback.
- Ashley Graham (@ashleygraham)
- Platform: Instagram
- Influence: Model and body positivity advocate who shares beauty tips and personal style.
- Kaitlyn Maher (@kaitlynmaher)
- Platform: Instagram, YouTube
- Influence: Offers beauty tutorials, product reviews, and lifestyle content.
- Samantha Ravndahl (@samantharavndahl)
- Platform: Instagram, YouTube
- Influence: Provides beauty tutorials, makeup reviews, and skincare advice.
- Jeffree Star (@jeffreestar)
- Platform: YouTube, Instagram
- Influence: Known for his dramatic makeup looks and as a major beauty brand founder.
- Kathleen Lights (@kathleenlights)
- Platform: YouTube, Instagram
- Influence: Shares beauty tutorials, product reviews, and insights into her favorite beauty products.
- Teni Panosian (@tenipanosian)
- Platform: Instagram, YouTube
- Influence: Known for her makeup tutorials and product reviews, with a focus on beauty and lifestyle content.
- Syd (@sydnee.lux)
- Platform: TikTok, Instagram
- Influence: Provides beauty tutorials and skincare routines, often featuring trending beauty products.
- Chloe Morello (@chloemorello)
- Platform: Instagram, YouTube
- Influence: Offers beauty tutorials, product reviews, and makeup tips with a focus on international beauty trends.
- Carly Bible (@carlybib)
- Platform: Instagram, YouTube
- Influence: Known for her beauty tutorials, fashion content, and honest product reviews.
- Renee (@reneebargh)
- Platform: Instagram
- Influence: Beauty influencer known for her clean beauty tips and skincare routines.
- Ariel Tejada (@arieltejada)
- Platform: Instagram
- Influence: Celebrity makeup artist known for his work with high-profile clients and his makeup tutorials.
- Hannah Simone (@hannahsimone)
- Platform: Instagram
- Influence: Actress and beauty influencer known for her effortless beauty style and product endorsements.
- Jasmine Brown (@jazzmyn)
- Platform: Instagram, YouTube
- Influence: Known for her beauty tutorials, skincare advice, and engaging content.
- Roxette Arisa (@roxettearisa)
- Platform: Instagram, YouTube
- Influence: Offers beauty tips, makeup tutorials, and product reviews, with a focus on inclusive beauty.
- Sammy Robinson (@sammyrobinson)
- Platform: Instagram, YouTube
- Influence: Shares beauty tutorials, skincare tips, and personal style content.
- Nina (@nina.hd)
- Platform: TikTok, Instagram
- Influence: Provides makeup tutorials, skincare tips, and product reviews with a focus on trendy beauty products.
- Bella Hadid (@bellahadid)
- Platform: Instagram
- Influence: Model known for her beauty looks and fashion collaborations.
- Daisy Marquez (@daisy_marquez)
- Platform: Instagram, YouTube
- Influence: Offers makeup tutorials, beauty tips, and product reviews.
- Cassandra Bankson (@cassandrabankson)
- Platform: YouTube, Instagram
- Influence: Provides detailed skincare and beauty tutorials, focusing on educational content.
- Lauren Curtis (@laurencurtis)
- Platform: Instagram, YouTube
- Influence: Shares beauty tutorials, product reviews, and lifestyle content with a focus on practical beauty tips.
These influencers have made significant impacts in the beauty space, each bringing their unique style and perspective to the ever-evolving beauty industry.