Consumer Packaged Goods (CPG) influencers play a crucial role in shaping consumer perceptions, creating successful CPG digital marketing campaigns and driving brand engagement. Here’s a list of 50 notable CPG influencers, spanning a range of categories from food and beverage to beauty and household products, along with reasons why they are influential:
Food & Beverage Influencers
- Emily Mariko (@emilymariko)
Why: Known for her easy-to-make, healthy recipes and meal prep ideas. Her viral TikTok videos showcase creative ways to enjoy everyday food items. - Gordon Ramsay (@gordongram)
Why: Celebrity chef and restaurateur with a massive following, known for his expertise in cooking and food critique. - Binging with Babish (@bingingwithbabish)
Why: Popular YouTube channel that recreates recipes from movies and TV shows, attracting a wide audience interested in food and entertainment. - Smitten Kitchen (@smittenkitchen)
Why: Deb Perelman’s food blog is known for approachable, gourmet recipes that have built a strong following. - Tasty (@tasty)
Why: BuzzFeed’s cooking brand offers visually appealing, easy-to-follow recipes that go viral on social media. - Minimalist Baker (@minimalistbaker)
Why: Focuses on simple, plant-based recipes that are accessible and popular among health-conscious consumers. - Spoon Fork Bacon (@spoonforkbacon)
Why: Known for creative and visually appealing recipes, influencing food lovers and home cooks. - Rachel Hollis (@msrachelhollis)
Why: Author and motivational speaker with a strong presence in the lifestyle space, including food and beverage products. - The Pioneer Woman (@thepioneerwoman)
Why: Ree Drummond’s blog and TV show feature home cooking and recipes, making her a trusted voice in the food space. - Sarah’s Day (@sarahs_day)
Why: Focuses on health, wellness, and nutrition, offering recipes and advice that resonate with a health-conscious audience.
Beauty Influencers
- Huda Kattan (@hudabeauty)
Why: Founder of Huda Beauty, she is a major force in the beauty industry with a massive following on social media. - James Charles (@jamescharles)
Why: Known for his makeup artistry and engaging content, influencing trends in beauty and cosmetics. - Nikkie Tutorials (@nikkietutorials)
Why: Popular makeup artist known for her tutorials and beauty tips, with a large following on YouTube and Instagram. - Jackie Aina (@jackieaina)
Why: Beauty influencer known for advocating for diversity in the beauty industry and providing honest product reviews. - Michelle Phan (@michellephan)
Why: A pioneer in the beauty vlogging space, known for her makeup tutorials and founding the beauty brand Em Cosmetics. - Desi Perkins (@desiperkins)
Why: Beauty and lifestyle influencer known for her makeup tutorials and collaborations with major beauty brands. - Patrick Starrr (@patrickstarrr)
Why: Makeup artist and beauty influencer with a strong following and collaborations with major beauty brands. - Jeffree Star (@jeffreestar)
Why: Known for his bold makeup looks and own cosmetics line, he has a significant impact on beauty trends. - Zoella (@zoella)
Why: Beauty and lifestyle influencer known for her beauty products and engaging content, with a broad audience. - Tati Westbrook (@glamlifeguru)
Why: Beauty influencer known for her in-depth product reviews and tutorials, with a trusted voice in the beauty community.
Household Products Influencers
- Marie Kondo (@mariekondo)
Why: Organizational expert known for her KonMari method, which has influenced how people approach decluttering and organizing their homes. - The Home Edit (@thehomeedit)
Why: Known for their home organization tips and product recommendations, influencing how people organize their living spaces. - Kylie Jenner (@kyliejenner)
Why: Although primarily a beauty influencer, her brand Kylie Home also influences household product trends with a focus on style and luxury. - Joanna Gaines (@joannagaines)
Why: Co-host of “Fixer Upper” and co-founder of Magnolia, influencing home decor and lifestyle. - Mr. Clean (@mrclean)
Why: The brand’s social media presence, including influencer partnerships, helps drive engagement and brand loyalty in the cleaning products category. - Shark Vacuums (@sharkclean)
Why: Known for collaborations with influencers who review their products, helping to drive consumer trust and product awareness. - Dawn Dish Soap (@dawndishsoap)
Why: The brand partners with influencers for campaigns focused on cleaning tips and charitable causes, enhancing brand reputation. - Swiffer (@swiffer)
Why: Influencer partnerships focus on practical cleaning solutions and product demos, appealing to a wide audience. - OxiClean (@oxiclean)
Why: Influencers showcase cleaning effectiveness and versatile uses, driving consumer interest and product trust. - Grove Collaborative (@grovecollaborative)
Why: Offers eco-friendly household products and partners with influencers to promote sustainable living.
Health & Wellness Influencers
- Dr. Oz (@dr_oz)
Why: Known for his health and wellness advice, influencing consumer choices in vitamins and health supplements. - Kayla Itsines (@kayla_itsines)
Why: Fitness influencer known for her workout programs and health products, impacting the fitness and wellness space. - Joe Wicks (@thebodycoach)
Why: Fitness coach and author known for his HIIT workouts and healthy eating plans, influencing the health and wellness market. - Gwyneth Paltrow (@gwynethpaltrow)
Why: Founder of Goop, she influences the wellness industry with a focus on holistic health and beauty products. - Angela Liddon (@ohsheglows)
Why: Creator of Oh She Glows, known for plant-based recipes and wellness products, influencing health-conscious consumers. - Dr. Mark Hyman (@drmarkhyman)
Why: Functional medicine doctor influencing the health and wellness market with his advice and product recommendations. - Cassey Ho (@blogilates)
Why: Fitness and wellness influencer known for her workout programs and health products. - Rachel Hollis (@msrachelhollis)
Why: Influencer and author focusing on personal development and wellness, impacting consumer trends in health products. - Lori Harder (@loriharder)
Why: Wellness coach and author, influencing the fitness and health product space with motivational content and product recommendations. - Holistic Habits (@holistic_habits)
Why: Offers advice on holistic health practices and natural products, influencing the wellness and health product markets.
Tech & Gadgets Influencers
- Marques Brownlee (@MKBHD)
Why: Tech reviewer known for in-depth gadget reviews and tech product insights, influencing consumer tech choices. - Linus Tech Tips (@linustech)
Why: Provides comprehensive tech reviews and tutorials, impacting consumer decisions in electronics and gadgets. - Justine Ezarik (@ijustine)
Why: Tech influencer known for unboxing and reviewing the latest gadgets, influencing tech enthusiasts. - Austin Evans (@austinnotduncan)
Why: Known for his tech reviews and insights, influencing consumer choices in electronics and technology. - Unbox Therapy (@unboxtherapy)
Why: Provides detailed unboxings and reviews of tech products, influencing consumer opinions on the latest gadgets. - TechCrunch (@techcrunch)
Why: Influential tech news source that impacts the market with reviews and insights into new tech products. - Sara Dietschy (@saradietschy)
Why: Tech and lifestyle influencer known for her reviews and insights into tech products and creative tools. - Colleen Ballinger (@colleen)
Why: Though primarily known for her comedy, her influencer role extends to tech gadgets and products, influencing a wide audience. - David Dobrik (@daviddobrik)
Why: Known for his entertaining content, he influences consumer tech trends through product integrations in his vlogs. - MKBHD (@marquesbrownlee)
Why: Leading tech reviewer with a focus on high-quality gadget reviews and insights, shaping consumer opinions on tech products.
These influencers have successfully leveraged their platforms to shape trends, promote products, and drive consumer engagement in the CPG sector. Their influence is due to their credibility, extensive reach, and ability to connect with their audiences effectively.