35 Strong Corporate Communications Campaigns

Here’s a list of 35 notable corporate communications campaigns that have made an impact through their creativity, strategy, and effectiveness:

1. Apple’s “Think Different” – Celebrates innovation and visionary thinking, resonating with the brand’s identity.
2. Nike’s “Just Do It” – Inspires action and motivation, aligning with the brand’s athletic image.
3. Coca-Cola’s “Share a Coke” – Personalized bottles with popular names to engage customers and boost sales.
4. Dove’s “Real Beauty” – Promotes body positivity and self-esteem, redefining beauty standards.
5. Always’ “Like a Girl” – Challenges stereotypes and boosts confidence among young girls.
6. Old Spice’s “The Man Your Man Could Smell Like” – A humorous approach to revitalize the brand and appeal to a broader audience.
7. Taco Bell’s “Live Mas” – Encourages a vibrant and adventurous lifestyle, reflecting the brand’s image.
8. Google’s “Year in Search” – Annual recap of the most searched terms, showcasing trends and cultural moments.
9. Amazon’s “Prime Day” – Creates excitement and urgency around exclusive deals for Prime members.
10. Heineken’s “Open Your World” – Focuses on global connection and inclusivity through shared experiences.
11. Red Bull’s “Stratos” – Sponsored Felix Baumgartner’s space jump to enhance the brand’s adventurous spirit.
12. Ben & Jerry’s “Pride” – Support for LGBTQ+ rights through limited-edition flavors and campaigns.
13. Microsoft’s “Empowering Us All” – Highlights the impact of technology on improving lives and fostering innovation.
14. LEGO’s “Rebuild the World” – Encourages creativity and problem-solving through play.
15. Patagonia’s “Don’t Buy This Jacket” – Promotes sustainability by urging consumers to consider the environmental impact of their purchases.
16. KFC’s “11 Herbs & Spices” – A clever social media campaign involving a Twitter account for Colonel Sanders’ secret recipe.
17. Spotify’s “Wrapped” – Provides users with a personalized year-in-review of their listening habits, increasing engagement.
18. Samsung’s “Unbox Your Phone” – Innovative product reveals and interactive marketing strategies.
19. Charity: Water’s “The Spring” – Showcases transparency and the impact of donations through compelling storytelling.
20. Burberry’s “Art of the Trench” – An online platform celebrating the brand’s iconic trench coat through user-generated content.
21. Adobe’s “Creativity for All” – Highlights the power of creativity and Adobe’s role in empowering creative professionals.
22. L’Oréal’s “Because You’re Worth It” – Reinforces self-worth and confidence through beauty.
23. IKEA’s “The Wonderful Everyday” – Focuses on making everyday life better with affordable, stylish solutions.
24. GE’s “Imagination at Work” – Emphasizes innovation and the transformative power of technology.
25. Tide’s “It’s a Tide Ad” – Cleverly satirizes typical ads to promote Tide’s superior cleaning power.
26. John Lewis’s Christmas Ads – Emotional storytelling that has become a holiday tradition in the UK.
27. Airbnb’s “Belong Anywhere” – Emphasizes the sense of belonging and connection through travel.
28. Whirlpool’s “Care Counts” – Highlights the role of home appliances in supporting educational outcomes.
29. Zalando’s “Free to Be” – Celebrates diverse fashion choices and self-expression.
30. MasterCard’s “Priceless” – Focuses on experiences and emotions rather than just transactions.
31. Tesla’s “Not A Car Company” – Positions Tesla as an innovator in technology and sustainability.
32. P&G’s “Thank You, Mom” – Pays tribute to mothers and their role in supporting athletes.
33. Nissan’s “Rogue One” – Collaborated with Star Wars for a promotional campaign that tied into the film’s release.
34. The North Face’s “Never Stop Exploring” – Encourages adventure and exploration through high-quality gear.
35. Pringles’ “Flavor Stack” – Innovative product marketing emphasizing fun and creativity with flavors.

These corporate communications campaigns are known for their creativity, strategic execution, and strong connection with their target audiences, making them great examples of effective corporate communication.