Here are ten standout social media campaigns from consumer packaged goods digital marketing agencies brands in 2024, each leveraging innovative strategies to engage audiences and drive brand growth:
- Coca-Cola’s “Taste the Moment”: Coca-Cola launched a campaign that used augmented reality (AR) to create interactive experiences. Consumers could scan QR codes on their bottles to unlock AR scenes that captured unique moments from around the world, tied to their personal experiences with the brand.
- Procter & Gamble’s “Sustainability in Action”: P&G focused on their sustainability efforts through a series of behind-the-scenes videos showcasing their eco-friendly production processes. They used Instagram and TikTok to share these stories, encouraging user-generated content about personal sustainability efforts.
- PepsiCo’s “Snack Heroes”: PepsiCo created a series of short, humorous videos featuring their snacks as “heroes” solving everyday problems. They engaged influencers to share these videos and incorporated interactive polls and quizzes about favorite snacks on Instagram Stories.
- Nestlé’s “Foodie Challenge”: Nestlé launched a cooking challenge on TikTok, inviting users to create unique recipes using their products. Winners received prizes and their recipes were featured on Nestlé’s official social media channels, generating buzz and user engagement.
- Unilever’s “Glow-Up with Us”: Unilever’s beauty brands teamed up for a campaign that highlighted transformative skincare routines. They used TikTok’s duet feature to allow users to show their “before and after” results, leveraging user-generated content and influencer partnerships.
- General Mills’ “Family Moments”: General Mills ran a campaign on Facebook and Instagram celebrating family traditions and meals. They encouraged families to share their own stories and recipes using specific hashtags, with selected posts featured in the brand’s content.
- Kellogg’s “Morning Boost”: Kellogg’s created a series of motivational morning routines featuring their breakfast products. Influencers and everyday users shared their own morning rituals using Kellogg’s products, with a focus on positive, uplifting content.
- Kimberly-Clark’s “Everyday Heroes”: Kimberly-Clark highlighted the unsung heroes in everyday life, such as caregivers and teachers, through a series of heartfelt video stories. They used Instagram Reels and LinkedIn to reach different audience segments and drive engagement.
- Mondelez International’s “Snack Time Stories”: Mondelez ran a campaign on Snapchat and Instagram, where users could unlock interactive snack-themed mini-games and stories. The campaign featured limited-edition packaging with unique codes that offered exclusive content.
- Johnson & Johnson’s “Health Heroes”: Johnson & Johnson promoted their health and wellness products through a campaign celebrating personal health journeys. They partnered with fitness influencers to share their experiences and created interactive content like live Q&As and fitness challenges on YouTube and Instagram.
These campaigns highlight the latest trends in social media marketing, including interactive content, influencer partnerships, user-generated content, and a focus on sustainability and personal stories. For CPG digital marketing agencies to win they must do great work.