Small Business Success: How to Gain and Keep Traction Against Bigger E-Commerce Brands
As e-commerce juggernauts gobble up more and more retail space and consumer attention, small business owners worry about the longevity
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5W Public Relations – 5WPR on main public relations issues. Led by CEO Ronn Torossian, The PR Agency works in all aspects of Public Relations including crisis PR, consumer PR, beauty PR, digital PR, healthcare PR, travel publicity and other areas.
How to Write Killer Instagram Captions
As a business owner, you are surely aware by now of Instagram’s expansive reach. According to a report released last
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Entrepreneurs Utilizing Social Media
No matter how long a company has existed or how many things a person has studied, there are always new
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Why Authenticity in Marketing Matters
Authenticity. Believe it or not, this is a trait that many marketing professionals seem to miss or glaze over. Authenticity
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Is Experiential Marketing a Good Fit for Every Business?
A key factor in any marketing campaign is that of brand awareness and brand loyalty. These are two separate elements
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Swiss Tourism Agency Struggling to Answer Tough Questions After Hang Gliding Scare
A Florida man on vacation in Switzerland posted a video of his high-flying hang-gliding experience, and it immediately went viral.
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Understanding Your Target in a PR Crisis
When you’re faced with a PR crisis, there are three immediate questions that need to be answered: “What, specifically, is
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Florida Official Facing Tough Questions After Misuse Investigation Revealed
Hurricane Michael carved a path of horror and destruction from Florida’s “Emerald Coast” and Big Bend regions north through several
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Snickers: You’re not frugal when you’re hungry
Few things grab consumers’ attention like humour, and Snickers seems to have nailed it again. Riding on the back of
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FIFA’s new female strategy
It’s a well known fact that women have been sidelined in the sporting world. However, what appears to be an
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How Influencers Can Deliver Results for Your Marketing Campaign
Today, most people spend a minimum of around 2 hours on social media every day. In fact, there are some
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Tesla Crash Raises Even More Questions for Automaker
Another Tesla vehicle has been involved in a fatal crash, and, this time, the US National Highway Traffic Safety Administration
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What’s really wrong with Sears?
Sears is one of the most iconic brands in American history. The retailer used to be synonymous with catalog ordering
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Fintech Public Relations & Fintech Marketing
Knowledge is power – that’s not a new concept, but it is a true one. So whatever you can
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Digital Public Relations vs. Traditional Public Relations
It is important for any organization to have the very best public relations. The positive relationships companies, brands, and individuals
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House Facing Serious PR Pushback on Health Care Bill
These days, politicians never stop campaigning. They can’t, really. With round the clock news coverage noting every single vote, idea
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$4 Smart Phone Promiser Arrested
Was it really too good to be true, or is there some other reason the man behind the “four-dollar smartphone”
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The PR Power of YouTube
For those YouTubers who’ve figured out their approach to success on that platform, they create content in touch with their
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Public Relations Tips to Target Shoppers
Having an effective marketing plan is key to making a brand into a success. Many go about this the hard
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Why Writing Is Important for PR Professionals
Many college PR and communications degrees have started to de-emphasize upper-level writing skills in favor of ethics and strategic thinking.
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