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Public Relations Tips to Target Shoppers

Public Relations Tips to Target Shoppers

Having an effective marketing plan is key to making a brand into a success. Many go about this the hard way, paying out big bucks and dedicating thousands of working hours to each project. There are simpler methods, though, that do not drain your pocketbook. Going through small business forums, one can see the struggle that new businesses suffer. Marketers ... Read More »

Why Writing Is Important for PR Professionals

Why Writing Is Important for PR Professionals

Many college PR and communications degrees have started to de-emphasize upper-level writing skills in favor of ethics and strategic thinking. Those are good areas to add to the courses, but passing on the writing courses regarding a profession that is still very oriented to the written word is a mistake. Here are some of the reasons a PR professional still ... Read More »

NFL breaks ground with Twitter live stream

NFL breaks ground with Twitter live stream

The NFL sees the writing on the wall. People are watching less TV. MUCH less TV, and they are spending a lot of time – even when the TV is on – logged on to social media. So, how can the NFL maintain its fan base while also reaching out to fans and potential fans who would rather watch video ... Read More »

Trends in Social Media

Trends in Social Media

When social media first began, with its projected marketing potential, critics claimed it wasn’t viable. Now social media platforms have many useful advertising options while still boasting ways to offer information for free. Every year new platforms emerge. According to Forbes magazine, the following social media technologies are predicted to dominate the industry in 2016. Read More »

The Whopperito: yes it’s real

The Whopperito: yes it’s real

Some have said Burger King will try anything to attempt to stay relevant in the fast food wars. Those folks may be right. The latest gambit? The Whopperito. While Tex-Mex joint Chipotle announced it would be debuting a burger-specific brand, BK decided to just combine the two concepts into a single entry. Read More »

Public Relations Tips for Small Retail Businesses

Retail is one of the most competitive industries in the business world because it specializes in the reason businesses exist: to buy and sell. Some of the biggest names in the industry include Wal-Mart, Target, and Home Depot. However, there are also smaller companies in retail using public relations approaches to grow their business. Here’s how they do it. Read More »

Traditional Versus Social Media Celebrities

Traditional Versus Social Media Celebrities

In the past, brands looked to celebrities to boost their image through appearances in ads and other forms of endorsements. However, celebrities are increasingly losing these opportunities to new, social media celebs who boast massive followings and a high level of engagement with followers. Celebrities can only do so much for a company since customers interact more with content than ... Read More »

The Rise of Under Armour

The Rise of Under Armour

Remember when Riddell and Nike and Reebok ran the sports world? If you played pro ball, you wore a big brand. If you played little league, you wore the same big brand. It seemed like there was no way in for any new kid on the block. But Under Armour came decked out for a long battle. Now they’ve won. ... Read More »

Top Tourism PR Campaigns

Top Tourism PR Campaigns

Here are a few travel PR campaigns for you to think about now Spring is approaching, and thoughts of warm weather may be filtering into your brain. Or maybe you are looking for an adventure – we have a few ideas you might like to look into. Idaho Okay, we get it, probably not one person expected Idaho to be ... Read More »

Cosby’s PR Fall Continues

Cosby’s PR Fall Continues

Ten years ago, it would have been unlikely. Twenty years ago it would have been unthinkable. Today, still, it is shocking or, at least, jarring: “Bill Cosby has been arrested, his bail set at …” Sure, you might just be nodding your head and thinking, “finally” or “of course”, but admit it, not long ago, it would have seemed absurd ... Read More »

Public Relations for Electronic Cigarettes

Public Relations for Electronic Cigarettes

Big tobacco has always been a powerful industry, and they have weathered more crisis and stumbling blocks than most. The latest thorn in their side are electronic cigarettes, more commonly referred to as “e-cigs”. This burgeoning industry has awakened the titans that make up “Big Tobacco”, companies such as Philip Morris, Altria (owners of Marlboro), and others, and these companies ... Read More »

Trends in Video PR

Trends in Video PR

Video PR has blown up in 2015 with mobilized media being the mainstream way of obtaining information. Here’s a comprehensive list of growing trends proven to catch customer’s attention and continue the growth of businesses. Visual Storytelling The most creative and innovative trend formed in 2015 is the ability to weave narratives with visual cues capturing the imagination of consumers. ... Read More »

Saving the Brand: Using PR to Navigate a Product Recall

Saving the Brand: Using PR to Navigate a Product Recall

When things go wrong, a company will need the right strategy for communicating with the public. That strategy should be one that mitigates damage to their brand’s image. Having the right response to a disaster can spell the difference between the brand’s survival and its complete destruction. In the event of a product recall, honesty and transparency have to be ... Read More »

FIFA 16 to Feature Female Teams: A PR Move?

FIFA 16 to Feature Female Teams: A PR Move?

Finding women in the soon-to-be-released “FIFA 16” is not about controversy for the game’s developer. Roughly 40 percent of the gaming audience are now females, and it makes good, business and financial sense to reach what is now an untapped market. Soccer has thus-far been facilitated by male versions regarding the consecutive release of popular professional soccer-based video games. This ... Read More »

Ford Issues Massive Recall

Ford Issues Massive Recall

Once again, Ford is on the hot seat. In a massive recall, Ford Motor Company is recalling about 590,000 automobiles because of issues with the power-assist to the steering. While the issue does not stop steering, the malfunction could cause the power assist to fail completely, making the vehicles more difficult to turn. According to Ford, the steering issue has ... Read More »

Microsoft Unleashes the Spartans

Microsoft Unleashes the Spartans

It’s not available quite yet, but Microsoft has offered the cyber world a sneak peak of its new “Spartan” web browser. The company insists the updated software is not a “replacement” for Internet Explorer…but everyone else has accepted the obvious. IE is dead. Of course, ask the rapidly growing number of Internet users opting for Chrome or Firefox, and that’s ... Read More »

Public Relations Opportunities of Award Shows

Public Relations Opportunities of Award Shows

The Oscar award program is an annual event that showcases the leading films made during the previous year. Actors, directors, cinematographers, and others involved in high-level filmmaking are honored through nominations in specific award categories. Public relations opportunities abound before, during, and after the airing of this awards show, and others like it. Before the Oscars. Nominations are announced ahead ... Read More »

The Revolutionizing of Healthcare PR: Wearables

The Revolutionizing of Healthcare PR: Wearables

Everyone has heard of the new fad: wearables. This wave of marketable healthcare devices is poised to change not only the way we live our day-to-day lives, but also how we interact with our healthcare public relations professionals. So what are wearables, and why are they so important to our future? The Quell At this year’s Consumer Electronics Show (CES ... Read More »

Broadband Providers and PR of Net Neutrality

Broadband Providers and PR of Net Neutrality

Net neutrality is a phrase that was adopted to describe a state of freedom within the internet that promotes open web access without regard for varying types of content, applications, platforms or websites. Currently, internet service providers (ISPs) can charge for tiered services that allow companies with deep pockets to obtain faster web services than those who are unable or ... Read More »