Public Relations

Samsonite International shares fell drastically at the end of May this year after a short seller report from Blue Orca Capital suggested that the world’s biggest luggage manufacturer has poor corporate governance and substandard accounting practices. According to Blue Orca, the Samsonite company is currently concealing slowing growth through carefully-structured acquisitions and massaged accounting strategies intended to show inflated profit ... Read More »

Today, most people spend a minimum of around 2 hours on social media every day. In fact, there are some demographics that spend practically all of their waking hours checking their Instagram feeds or scrolling through Facebook. With information like that appearing on the top of industry headlines, it’s no surprise that influencer marketing has become such a popular way ... Read More »

Another Tesla vehicle has been involved in a fatal crash, and, this time, the US National Highway Traffic Safety Administration is investigating the incident, in which two teenagers lost their lives. At this point, the only statement the NHTSA Board offered the media is that it was “investigating” the accident, “gathering information on the tragic crash in Fort Lauderdale, Florida ... Read More »

Sears is one of the most iconic brands in American history. The retailer used to be synonymous with catalog ordering and, later, retail malls. Starting in 1888 with the first catalog, generations of Americans grew up wearing Sears clothes, furnishing their homes with Sears furniture and appliances, and swinging tools with the Craftsman label. Over the decades, Sears transformed the ... Read More »

  Knowledge is power – that’s not a new concept, but it is a true one. So whatever you can do to learn more about financial technology apps and thinking, the better the marketing campaigns you prepare are likely to be. There are events, conferences, and training sessions that are held about Fintech, so attending those will give you a ... Read More »

It is important for any organization to have the very best public relations. The positive relationships companies, brands, and individuals build with the public can lead to much higher sales and growth in the long run. In our modern digital age, many organizations have chosen the route of digital PR as their main marketing strategy. However, It is important to ... Read More »

These days, politicians never stop campaigning. They can’t, really. With round the clock news coverage noting every single vote, idea or soundbite, elected officials must always be cognizant of public opinion at all times. Likely the last time they looked away even for a second was leading up to the 2010 election when a number of incumbents were beaten by ... Read More »

Was it really too good to be true, or is there some other reason the man behind the “four-dollar smartphone” might be headed to prison? That’s the main question courts will have to answer now that authorities have arrested Mohit Goel, the director of Indian phone manufacturer Ringing Bells. Read More »

For those YouTubers who’ve figured out their approach to success on that platform, they create content in touch with their groups, often more than one “genre.” It could be toys, video gaming, health and fitness, or pop culture. Some of them have established very large followings, which gives them some PR power and pull. Read More »

Having an effective marketing plan is key to making a brand into a success. Many go about this the hard way, paying out big bucks and dedicating thousands of working hours to each project. There are simpler methods, though, that do not drain your pocketbook. Going through small business forums, one can see the struggle that new businesses suffer. Marketers ... Read More »

Many college PR and communications degrees have started to de-emphasize upper-level writing skills in favor of ethics and strategic thinking. Those are good areas to add to the courses, but passing on the writing courses regarding a profession that is still very oriented to the written word is a mistake. Here are some of the reasons a PR professional still ... Read More »

The NFL sees the writing on the wall. People are watching less TV. MUCH less TV, and they are spending a lot of time – even when the TV is on – logged on to social media. So, how can the NFL maintain its fan base while also reaching out to fans and potential fans who would rather watch video ... Read More »

Technology is headed in new directions these days, and accelerating at a rapid pace. Keeping up with the times can be hard work. But staying up to date is necessary in today’s world. Social media platforms are keeping up with all the new trends, and so are companies. Read More »

When social media first began, with its projected marketing potential, critics claimed it wasn’t viable. Now social media platforms have many useful advertising options while still boasting ways to offer information for free. Every year new platforms emerge. According to Forbes magazine, the following social media technologies are predicted to dominate the industry in 2016. Read More »

Some have said Burger King will try anything to attempt to stay relevant in the fast food wars. Those folks may be right. The latest gambit? The Whopperito. While Tex-Mex joint Chipotle announced it would be debuting a burger-specific brand, BK decided to just combine the two concepts into a single entry. Read More »

Retail is one of the most competitive industries in the business world because it specializes in the reason businesses exist: to buy and sell. Some of the biggest names in the industry include Wal-Mart, Target, and Home Depot. However, there are also smaller companies in retail using public relations approaches to grow their business. Here’s how they do it. Read More »

In the past, brands looked to celebrities to boost their image through appearances in ads and other forms of endorsements. However, celebrities are increasingly losing these opportunities to new, social media celebs who boast massive followings and a high level of engagement with followers. Celebrities can only do so much for a company since customers interact more with content than ... Read More »

Remember when Riddell and Nike and Reebok ran the sports world? If you played pro ball, you wore a big brand. If you played little league, you wore the same big brand. It seemed like there was no way in for any new kid on the block. But Under Armour came decked out for a long battle. Now they’ve won. ... Read More »

Here are a few travel PR campaigns for you to think about now Spring is approaching, and thoughts of warm weather may be filtering into your brain. Or maybe you are looking for an adventure – we have a few ideas you might like to look into. Idaho Okay, we get it, probably not one person expected Idaho to be ... Read More »

Ten years ago, it would have been unlikely. Twenty years ago it would have been unthinkable. Today, still, it is shocking or, at least, jarring: “Bill Cosby has been arrested, his bail set at …” Sure, you might just be nodding your head and thinking, “finally” or “of course”, but admit it, not long ago, it would have seemed absurd ... Read More »