Lessons From Microsoft’s Attempts to Reverse “Toxic” Culture
Global tech companies are taking a PR beating lately. Whether it’s thousands of Google employees walking out to protest what
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Understanding Your Target in a PR Crisis
When you’re faced with a PR crisis, there are three immediate questions that need to be answered: “What, specifically, is
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Florida Official Facing Tough Questions After Misuse Investigation Revealed
Hurricane Michael carved a path of horror and destruction from Florida’s “Emerald Coast” and Big Bend regions north through several
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Ford Touts Pride in “Building Things” in New Campaign
Ford Motor Company is in an interesting place. The auto industry as a whole faces major shifts in the coming
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Snickers: You’re not frugal when you’re hungry
Few things grab consumers’ attention like humour, and Snickers seems to have nailed it again. Riding on the back of
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The Waffle House Matrix: How Brands Became the Backbone of Florence Relief Efforts
It’s a fact that most ordinary Americans are unfamiliar with: some of the country’s biggest brands are central to relief
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FIFA’s new female strategy
It’s a well known fact that women have been sidelined in the sporting world. However, what appears to be an
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Can AT&T Disrupt the Status Quo in Online Advertising?
For many years now, Google and Facebook have held a vice-grip on the online advertising business. Companies that wanted exposure
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Lyft Uses Election to Boost Public Image
Sometimes in marketing, timing is everything. Other times, it’s about finding a niche need and meeting it in a way
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Two Entertainment Brands That Engineered Impressive Turnarounds
In any entertainment segment, trends can change. When they do, brands that are committed to a certain product or style
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Samsonite Stock Plummets as Short-Sellers Attack
Samsonite International shares fell drastically at the end of May this year after a short seller report from Blue Orca
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How Influencers Can Deliver Results for Your Marketing Campaign
Today, most people spend a minimum of around 2 hours on social media every day. In fact, there are some
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A Look at How Rolls-Royce Defended Thousands of Job Cuts
When sales are not what they once were or what they are expected to be, companies generally face the tough
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Dove: The Brand That Lit a Spark for Social Change
Many brands have talked about social change, but very few of them built their entire identity around changing the way
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Starbucks Shuts Down for Training Day
On the afternoon of May 29, people in need of a caffeine pick-me-up had to go somewhere other than Starbucks.
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Tips for Better Experiential Marketing In 2018
Want a digital marketing campaign with a difference? The solution could be experiential marketing campaigns. Experiential marketing is a form
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Ford Announces “Changes” in Bid to Snag Automotive Buzz
With all the brands jockeying for position and attention, there’s a lot of competition for headlines in the automotive industry.
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Tesla Crash Raises Even More Questions for Automaker
Another Tesla vehicle has been involved in a fatal crash, and, this time, the US National Highway Traffic Safety Administration
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Facebook Still Uncovering Troll Accounts
Fake news is all the rage these days. At least, it seems to be what most people want to rage
Read moreWhat’s really wrong with Sears?
Sears is one of the most iconic brands in American history. The retailer used to be synonymous with catalog ordering
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