Samsonite Stock Plummets as Short-Sellers Attack
Samsonite International shares fell drastically at the end of May this year after a short seller report from Blue Orca
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How Influencers Can Deliver Results for Your Marketing Campaign
Today, most people spend a minimum of around 2 hours on social media every day. In fact, there are some
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A Look at How Rolls-Royce Defended Thousands of Job Cuts
When sales are not what they once were or what they are expected to be, companies generally face the tough
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Dove: The Brand That Lit a Spark for Social Change
Many brands have talked about social change, but very few of them built their entire identity around changing the way
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Starbucks Shuts Down for Training Day
On the afternoon of May 29, people in need of a caffeine pick-me-up had to go somewhere other than Starbucks.
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Tips for Better Experiential Marketing In 2018
Want a digital marketing campaign with a difference? The solution could be experiential marketing campaigns. Experiential marketing is a form
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Ford Announces “Changes” in Bid to Snag Automotive Buzz
With all the brands jockeying for position and attention, there’s a lot of competition for headlines in the automotive industry.
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Tesla Crash Raises Even More Questions for Automaker
Another Tesla vehicle has been involved in a fatal crash, and, this time, the US National Highway Traffic Safety Administration
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Facebook Still Uncovering Troll Accounts
Fake news is all the rage these days. At least, it seems to be what most people want to rage
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What’s really wrong with Sears?
Sears is one of the most iconic brands in American history. The retailer used to be synonymous with catalog ordering
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How Retailers are Trying to Earn Your Holiday Business
Black Friday has come and gone, but that’s just the beginning of what has become a weeks-long “holiday shopping season”
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CBS VP is out after Vegas shooting comments
Sometimes, all it takes is shooting your mouth off at the wrong time to permanently wreck your career. These days,
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Nintendo Gets Nostalgic and Strikes Gold Again
This time last year, millions of gamers who grew up in the 80s and 90s were desperate to get their
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Media Training Tips
There are dozens of great media training tips, but knowing the ones that can really make the most impact will
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Social Media Continues to Change The Business of Journalism
At the dawn of social media, most reporters saw the technology as a tremendous tool to connect with news and
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10 Top Beauty Influencers in 2017
Forbes.com recently posted their list of top 10 beauty influencers. We agree with every one of their choices, but also offer
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Fintech Public Relations & Fintech Marketing
Knowledge is power – that’s not a new concept, but it is a true one. So whatever you can
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After 27 Years, The Muppets Hire a New Kermit
For the first time in nearly 30 years, there will be a new voice playing iconic Muppet, Kermit the Frog.
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Bundle Battle May Write the New Future for Media
The secret to cable TVs success was not “all the channels.” It was the fact that cable providers could package
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How to Use Social Media to Improve Brand Awareness
Social media is one of the most powerful tools in the modern world for many reasons, and it can provide
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