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Hospitality PR — How PR Helps Increase Star Ratings

Hospitality PR — How PR Helps Increase Star Ratings

Officially stars or diamonds for hotels and restaurant ratings come from only a handful of agencies. The star system was first implemented by the Forbes Travel Guide (originally the Mobil Travel Guide) in 1958. AAA uses a different system of diamonds. The higher your star/diamond, the better these publications consider your establishment. Businesses are evaluated based on service, product, and ... Read More »

Social Media Marketing And Doing It Better

Social Media Marketing And Doing It Better

Effective PR on social media is a moving target. As consumers spend more time on the internet, PR needs to develop new strategies and use subtler approaches. Here are some of the things that need to change for most who do social media PR and advertising to improve their approach and results. Number of Followers No matter what platform is ... Read More »

What happens when you break your client’s trust

What happens when you break your client’s trust

Trust – or consumer confidence – is one of the most expensive commodities any business or brand can invest in. It takes a lot to win that trust, but it’s much more expensive to buy back once that trust has been broken. Just ask Chipotle, Volkswagen or GM … or WhatsApp. The messaging app was hugely popular with customers, but ... Read More »

Christopher Burch: Entrepreneur Of The Month

Christopher Burch: Entrepreneur Of The Month

If you go looking for descriptive words that work when talking about Chris Burch, there are many – billionaire, fashion guru, real estate investor, entrepreneur, father of six, or maybe even lucky. It would be easy to see all those things in the man and begin to believe that he was simply born under a lucky star. That’s until you ... Read More »

Social Media PR: Martha Stewart On Facebook Live

Social Media PR: Martha Stewart On Facebook Live

Facebook has added live streaming as an option making it easier and cheaper to produce content – whether it is for branding and commercial purposes, sharing a big announcement with friends and family, or something yet to be discovered. Facebook Live is one more way FB offers for them to remain relevant and current. Martha Stewart is one of the ... Read More »

Traditional Media is Not Dead

Traditional Media is Not Dead

One of the hottest topics on digital marketing blogs is the death of traditional media. Almost anywhere you look on the web, you’ll find leading experts forecasting the demise of print, television, radio and other forms of traditional advertising. However, despite their grim predictions, traditional media isn’t dead. Rather, it’s evolving to meet the demands of consumers’ always-connected lifestyles. Smart ... Read More »

Paramount being sued for Transformers 4

Paramount being sued for Transformers 4

Paramount Studios is facing a lawsuit for, get this, not having enough product placement in Transformers 4. Yes … not enough. Now, while you are picking yourself up off the floor let me say, it’s really not having enough of the RIGHT product placement in the movie. Gizmodo reports the lawsuit is upwards of $27 million for “failing to place ... Read More »

Icons don’t always work well together

Icons don’t always work well together

There are many iconic brands and individuals in the world, two big ones are Lands’ End, the clothing company selling mostly through a catalog experience, and another iconic name is Gloria Steinem, an in-your-face feminist, journalist, and women’s rights activist. But the president of Lands’ End decided the new catalog meant to celebrate women would be well-served with an interview ... Read More »

Fox Brands Trump as a Liar

Fox Brands Trump as a Liar

The rift between the GOP frontrunner for POTUS and Fox News continues to widen. After Trump vowed to skip the most recent Republican Primary debate, Fox released reports stating Trump is lying about its debate ad rates. The direct attack against Trump is evidence of Fox’s interesting and somewhat unprecedented position: declared adversary of its party’s leading candidate. Some are ... Read More »

The Beatles Invade Spotify

The Beatles Invade Spotify

The wait is over. Finally, fans of music streaming app Spotify can Meet the Beatles. And they’re not alone. Users of Apple, Deezer and Google Play, will also have that privilege. While the move may not sound that earth-shattering to outsiders, it’s a sign the music industry is finally willing to admit things have Moved On. When it comes to ... Read More »

4 Noteworthy Public Relations Campaigns

4 Noteworthy Public Relations Campaigns

When bad publicity hits a company or an organization, public relations campaigns should be fashioned to suit the situation. No one rule can be said to apply to all occasions. Some situations demand a strong immediate response. Any delay will be damaging as the news media will have moved on to other stories and, in the absence of an immediate counter ... Read More »

What Denver Should Learn from the Chicago Startup Tech Scene

What Denver Should Learn from the Chicago Startup Tech Scene

Denver and Chicago are just two of the dozens of American cities vying for the honor of being called “the next Silicon Valley.” In fact, both cities have already adopted a nickname for this purpose; Denver, Boulder, Colorado Springs, and Fort Collins are part of “Silicon Mountain” while Chicago and Urbana-Champaign are part of the “Silicone Prairie.” Both Chicago and ... Read More »

How to Sell an ERG to Top Management

How to Sell an ERG to Top Management

So, What is an ERG? An ERG is an Employee Resource Group whose function is to develop pools of diverse, talented employees who can function productively in the global workplace. ERG consultants assist major companies with domestic and global presence with business models that exemplify related industries, competition and a comparative position of companies’ sizes. How to Sell an ERG ... Read More »

Beating a Bigger, Badder Competitor

Beating a Bigger, Badder Competitor

Competition has always been stiff in retail. But it’s never been tougher for the little guy than in the era of the Big Box store. Today, an entire generation has grown up within walking distance of a Walmart and buying their home improvement goods from either Big Orange or Big Blue. The world their parents and grandparents remember – of ... Read More »

SXSW, Startups, Silicon Valley, and Dead Unicorns

SXSW, Startups, Silicon Valley, and Dead Unicorns

Malcolm Gladwell and venture capitalist Bill Gurley had a spirited discussion on stage at the 2015 SXSW conference. They covered a plethora of topics including missed investment opportunities, the state of healthcare in America and more. Uber Benefits They spent much of their hour-long slot discussing Uber, the fast-growing ride sharing company that has been prominent in the news recently. ... Read More »

Content Marketing to Grow your Brands Awareness and Sales

Content Marketing to Grow your Brands Awareness and Sales

Building credibility, brand awareness and sales has historically been fairly straightforward for brick and mortar businesses. These types of companies usually take enormous resources to get off the ground and will typically also have the necessary capital to advertise their name in various media. If customers find that their product or service is one that they need and if the ... Read More »

Using Public Relations as a Marketing Tool

Using Public Relations as a Marketing Tool

Marketing and sales are the engines that drive all businesses. The formalities linked to these two very important business operatives are deeply embedded in a highly planned and organized public relations campaign. Public relations incorporate the basics of marketing and sales. Using public relations as a marketing tool is more accessible today than in earlier decades. There are certain formalities ... Read More »

Is Tesla FINALLY Ready to make a Major Market Push?

Is Tesla FINALLY Ready to make a Major Market Push?

There’s no doubt about it, Elon Musk knows how to make the news. For a PR guy, he’s a goldmine. A savvy CEO with interesting ideas, a sharp perspective, and a willingness to say things that will definitely see print. Recently, the head of Tesla Motors sent a letter to shareholders that contained this nugget of fresh-pressed PR gold: “Processed ... Read More »

A Clear PR Message for Lasik Doctors

A Clear PR Message for Lasik Doctors

For millions, Lasik Eye Surgery has been a complete life changer. No more waking up and struggling to find the clock, or read your phone, or make it to the bathroom without your glasses. In fact, no more looking for your glasses – period. No more worrying about losing a contact at the beach or in the pool, or forgetting your ... Read More »

Sony Unveils Tape Capable of Holding Almost 65 Million Songs

Sony Unveils Tape Capable of Holding Almost 65 Million Songs

For anyone who has a large music collection, having all of the music files saved onto one smart phone iPod or other portable music device can often prove next to impossible – and as a terrific Tech PR move – Sony Unveils its latest gadget. While these devices are able to hold up to 64GB worth of storage, for anyone ... Read More »