Instagram has quickly overtaken any other social media platform as the place to promote a business, reach new customers, and engage your audience. An overall content strategy for Instagram is, of course, essential, but sometimes you might like a little extra push to reach an important milestone.
Enter the Instagram marketing campaign. In an Instagram marketing campaign, you are aiming to achieve a specific objective over a limited period of time. All the content in your campaign is specifically aligned with your campaign goals. Your goals should be measurable and specific. Here are some top tips for making sure your next Instagram campaign is a success:
Set SMART Goals
When deciding on your campaign objective, keep these words in mind: specific, measurable, attainable, realistic, and time-based. For example, if your aim is to increase your follower count, consider the following:
●Specific: Who do you want to reach? What do you want them to do? Be precise.
●Measurable: How will you be able to know if your campaign is successful? Establish a baseline for your current followers and engagement so you can effectively track your growth.
●Attainable: Is your goal realistic? Goals should take hard work to achieve, but if you expect to go from 10 to 10,000 followers in a week, you might want to reconsider.
●Realistic: This is based on your budget, the current rate of growth, and the duration of the campaign.
●Time-based: The duration of your campaign is tied to your goal and the amount of time you think you’ll need to achieve it. Don’t set an arbitrarily short limit of time if you're ambitious, but don’t make it so long that your campaign loses steam.
Plan Your Campaign Content
Once you’ve identified your goals, plan out each of your campaign posts. Make a roadmap or content calendar for the posts and Instagram Stories you plan to share each day. If you’re reaching out to Influencers, be clear about what you want them to post on a particular day that fits in with your schedule.
Make sure that each post makes sense on its own, while still reinforcing the overall message of your campaign. If your audience sees multiple posts, they should align to build excitement. If your audience only sees one, it should be strong enough to draw them in and learn more.
Use the Feed and Stories
If you’re only running your ads on the Instagram feed, you’re missing out. People watch 400 million Stories per day, and yet only half of the businesses on the platform are utilizing them.
Stories can complement your posts, or you can let Facebook Ads place your content in either format. You can also tailor your content specifically for Stories and creating Highlights.