Tag Archives: strategy

When Your Employee Royally Screws Up

When Your Employee Royally Screws Up

No matter how much care you take to create a customer-friendly and inviting environment, sooner or later someone will really do something dumb. It might be you – and in many cases this is better – but more often it will be an employee. Might be an honest mistake. Might be your employee is just having a bad day. Either ... Read More »

Five Tips To Help You Pack Light

packing-light travel tips

Travel is one of the most exciting aspect of my public relations work. With clients coast to coast, it seems I’m always on the go. This constant travel has definitely helped me when it comes to traveling light on vacations. Now I want to share some of those “learned by doing” tips with those of you who may pack your ... Read More »

When ‘busy’ Equals Bad

busy equals bad

Hitting the right mark between competent and experienced and overworked and desperate can be difficult. But, when you are marketing business-to-business services, your public relations success depends on striking exactly the right balance. Read More »

Ronn Torossian Reveals Corporate PR Secrets

corporate public relations

When you are a brand new business, there is no cookie-cutter approach to public relations and marketing. At least, according to Ronn Torossian, there should not be. All businesses are different. All markets are in flux at all times. Because of these two fundamental realities, no two market approaches should be exactly the same. Then why do so many businesses ... Read More »

6 Online Guidance Points for Nonprofits

online non profit

It may seem funny to start a blog piece about Vine with talking about Youtube, but if you think about it, it makes a lot of sense. For one thing, Youtube is the forerunner of Vine, as the first social media venue making use of video clips. For another thing, in attempting to define Vine, a short analysis of Youtube ... Read More »

4 Way For Telecom Companies to Reassure Their Customers

telecom companies customer

Recently, American consumers were rocked by information that Verizon Wireless has been turning over customer information and phone records to the National Security Agency (NSA) in compliance with a secret court order issued last April.  While the government claims that this is being done to battle terrorism, many Americans find these actions disconcerting and are holding Verizon responsible for the ... Read More »

5 Vine Tips to Help your Brand Strategy

vine-tips-5wpr

It may seem funny to start a blog piece about Vine with talking about Youtube, but if you think about it, it makes a lot of sense. For one thing, Youtube is the forerunner of Vine, as the first social media venue making use of video clips. For another thing, in attempting to define Vine, a short analysis of Youtube ... Read More »

Ronn Torossian Explains How a Top PR Firm Gets You in the News

beating competition

One of the most common questions at 5WPR, a top NY PR firm gets from prospective clients is can we “guarantee” news coverage? The straight answer to that is, “it depends.” There are several reasons why an editor may find your story newsworthy. But, according to Ronn Torossian, the bottom line is to submit a press release that will be ... Read More »

How can a company compete against the Internet Rumor Mill

internet rumor mill 5wpr

The United States Postal Service recently announced that it was “considering” eliminating Saturday service. Considering. Any decision would be far down the road, and no current customers would be affected in any way for the foreseeable future. But these facts did not stop the Internet rumor mill from going hog wild. Here at 5WPR we have a few ideas about ... Read More »

Apple PR Amplifies Positive Buzz

apple fire i phone 5w public relations

Capitalizing on huge kudos from consumer watchdog, J.D. Power and Associates, Apple’s PR released a clever congratulatory message which amplifies positive buzz  across multiple media platforms. In a crowded mobile device market, technology PR cannot always depend on features and benefits. With so many overlapping or mirrored options, consumers can easily feel overwhelmed with too many similar choices. But you cannot argue ... Read More »

What Kid’s TV Can Teach Us about Public Relations

Tv and Public Relations

Children’s television, whether on public broadcasting or cable, is an undeniable marketing powerhouse. But what can kid’s TV teach us about how to manage entertainment PR? Entertainment PR is not always aiming at the actual consumer Children’s program marketing and kid’s entertainment PR is an interesting operation because, while the programming is aimed at the kids, they are not the ... Read More »

Top 10 Tips for Spring Cleaning

5wpr spring cleaning

We know, it’s February—isn’t it a bit early for Spring Cleaning? But you see, getting into the mood is half the battle. You need time to psych yourself.   Clean Gangnam Style There’s nothing quite like perky music to rev up your blood and get you moving. Get out of those winter doldrums with upbeat songs—you know, the kind of ... Read More »

Why You Should Consider a Public Relations Internship at 5WPR

5WPR INTERNSHIPS

Anyone fresh out of college has probably gotten the feeling as of late that an internship is almost a requirement for any prestigious job, particularly in the PR field. That being said, it’s certainly a good idea to consider looking into a public relations internship during or immediately after your college years. The internship pool is growing deeper and more ... Read More »

Successfully Marketing Health & Beauty Products Requires a Seasonal Approach

Beauty Public Realtions

Obviously, the personal and unique tastes of women require different methodologies when promoting health and beauty products. However, just as important as making sure to focus marketing strategies for a diverse audience is concentrating efforts on a seasonal approach depending on the time of year. 5WPR knows that keeping our consumer health and beauty clients in the media and online spotlight requires ... Read More »

Big Brands are not Answering their Customers’ Tweets

public relations

  According to a study from digital marketing firm Acquity Group, 71% of biggest retail brands are not responding to their customers’ tweets. The study included 50 retailers in Interbrand’s Report, Best Retail Brands, and from their findings they found that 90% of the large retailers are active on Twitter, but that only 29% of them use it to actively ... Read More »