Tag Archives: strategy

Ronn Torossian Explains How a Top PR Firm Gets You in the News

beating competition

One of the most common questions at 5WPR, a top NY PR firm gets from prospective clients is can we “guarantee” news coverage? The straight answer to that is, “it depends.” There are several reasons why an editor may find your story newsworthy. But, according to Ronn Torossian, the bottom line is to submit a press release that will be ... Read More »

How can a company compete against the Internet Rumor Mill

internet rumor mill 5wpr

The United States Postal Service recently announced that it was “considering” eliminating Saturday service. Considering. Any decision would be far down the road, and no current customers would be affected in any way for the foreseeable future. But these facts did not stop the Internet rumor mill from going hog wild. Here at 5WPR we have a few ideas about ... Read More »

Apple PR Amplifies Positive Buzz

apple fire i phone 5w public relations

Capitalizing on huge kudos from consumer watchdog, J.D. Power and Associates, Apple’s PR released a clever congratulatory message which amplifies positive buzz  across multiple media platforms. In a crowded mobile device market, technology PR cannot always depend on features and benefits. With so many overlapping or mirrored options, consumers can easily feel overwhelmed with too many similar choices. But you cannot argue ... Read More »

What Kid’s TV Can Teach Us about Public Relations

Tv and Public Relations

Children’s television, whether on public broadcasting or cable, is an undeniable marketing powerhouse. But what can kid’s TV teach us about how to manage entertainment PR? Entertainment PR is not always aiming at the actual consumer Children’s program marketing and kid’s entertainment PR is an interesting operation because, while the programming is aimed at the kids, they are not the ... Read More »

Top 10 Tips for Spring Cleaning

5wpr spring cleaning

We know, it’s February—isn’t it a bit early for Spring Cleaning? But you see, getting into the mood is half the battle. You need time to psych yourself.   Clean Gangnam Style There’s nothing quite like perky music to rev up your blood and get you moving. Get out of those winter doldrums with upbeat songs—you know, the kind of ... Read More »

Why You Should Consider a Public Relations Internship at 5WPR

5WPR INTERNSHIPS

Anyone fresh out of college has probably gotten the feeling as of late that an internship is almost a requirement for any prestigious job, particularly in the PR field. That being said, it’s certainly a good idea to consider looking into a public relations internship during or immediately after your college years. The internship pool is growing deeper and more ... Read More »

Successfully Marketing Health & Beauty Products Requires a Seasonal Approach

Beauty Public Realtions

Obviously, the personal and unique tastes of women require different methodologies when promoting health and beauty products. However, just as important as making sure to focus marketing strategies for a diverse audience is concentrating efforts on a seasonal approach depending on the time of year. 5WPR knows that keeping our consumer health and beauty clients in the media and online spotlight requires ... Read More »

Big Brands are not Answering their Customers’ Tweets

public relations

  According to a study from digital marketing firm Acquity Group, 71% of biggest retail brands are not responding to their customers’ tweets. The study included 50 retailers in Interbrand’s Report, Best Retail Brands, and from their findings they found that 90% of the large retailers are active on Twitter, but that only 29% of them use it to actively ... Read More »