Tag Archives: strategy

How Ray Rice Changed NFL PR

NFL Sports Public Relations

There have always been bad actors in professional sports, and it’s not just OJ’s stints on the Naked Gun movies.  Its all about athletes who make the news for all the wrong reasons. Crime, abuse, drugs – you name it, it happens. Then, Ray Rice happened. And everything changed. Before that fateful altercation, any time a player was accused of ... Read More »

Run a Great PR Campaign for a Kids Brand with These 3 Steps

public relations kid brand

When it comes to running a successful PR campaign for companies selling products to children and tweens, it is important to remember a few key ideas. We’ve come up with three ideas that are very important as you create and present your PR campaign to customers. Remember Mom. Sure you’re advertising may be targeted to children just as much as ... Read More »

Using Social Media to Help Handle a PR Crisis

crisis public relations social media

The unthinkable has happened. Someone high up in your organization said something that didn’t sit right with someone and they hit the ground running with their negative response. Then the news industry catches sight of their response and within a few hours your company could be on the verge of going under from the negative reactions. So what do you ... Read More »

Beating a Bigger, Badder Competitor

beating competition

Competition has always been stiff in retail. But it’s never been tougher for the little guy than in the era of the Big Box store. Today, an entire generation has grown up within walking distance of a Walmart and buying their home improvement goods from either Big Orange or Big Blue. The world their parents and grandparents remember – of ... Read More »

Microsoft Unleashes the Spartans

microsoft spartan

It’s not available quite yet, but Microsoft has offered the cyber world a sneak peak of its new “Spartan” web browser. The company insists the updated software is not a “replacement” for Internet Explorer…but everyone else has accepted the obvious. IE is dead. Of course, ask the rapidly growing number of Internet users opting for Chrome or Firefox, and that’s ... Read More »

SXSW, Startups, Silicon Valley, and Dead Unicorns

sxsw trends

Malcolm Gladwell and venture capitalist Bill Gurley had a spirited discussion on stage at the 2015 SXSW conference. They covered a plethora of topics including missed investment opportunities, the state of healthcare in America and more. Uber Benefits They spent much of their hour-long slot discussing Uber, the fast-growing ride sharing company that has been prominent in the news recently. ... Read More »

Content Marketing to Grow your Brands Awareness and Sales

Building credibility, brand awareness and sales has historically been fairly straightforward for brick and mortar businesses. These types of companies usually take enormous resources to get off the ground and will typically also have the necessary capital to advertise their name in various media. If customers find that their product or service is one that they need and if the ... Read More »

Public Relations Benefits for Your Ecommerce Business

pr for e-commerce

Press release writing encourages companies and organizations to expand their awareness of each other’s progress. As an online business, your eCommerce site has different advantages than a brick-and-mortar firm trying to address your target market. Your audience is on the web; the web changes directions at the speed of light, but notable mentions in reputable magazines or on high-ranking blogs ... Read More »

Public Relations Opportunities of Award Shows

public relations of award shows

The Oscar award program is an annual event that showcases the leading films made during the previous year. Actors, directors, cinematographers, and others involved in high-level filmmaking are honored through nominations in specific award categories. Public relations opportunities abound before, during, and after the airing of this awards show, and others like it. Before the Oscars. Nominations are announced ahead ... Read More »

Prestige Beauty: Then, Now and the Future

beauty public relations

Public relations is necessary in any field, and beauty is not exempt. Prestige Beauty uses their public relations to build a good brand image for their company. Press releases, community events, and other correspondence is a good way to get people feeling good about your company and what you do. If you’re in the field of beauty, there’s much that ... Read More »

Mixing PR with SEO: Ultimate Strategy for Digital Success

pr and seo

For some odd reason, people always seem to treat PR and SEO as if they were to wholly different entities, completely unrelated to one another. For savvy businesspeople and web entrepreneurs, however, SEO and PR are regarded as being connected to one another. Efforts to achieve great PR while instituting effective SEO into your online marketing attempts can be the ... Read More »

Tips to take your PR Career to the Next Level

pr career advice 5wpr

Being in the PR business is a huge deal. Helping businessmen, companies, celebrities, public figures, organizations, and basically any brand could be an exciting career. You can help these people get their products, their name, and everything they want the media to know about them in the eyes of customers and potential clients. New trends will be growing and new ... Read More »

When Your Employee Royally Screws Up

When Your Employee Royally Screws Up

No matter how much care you take to create a customer-friendly and inviting environment, sooner or later someone will really do something dumb. It might be you – and in many cases this is better – but more often it will be an employee. Might be an honest mistake. Might be your employee is just having a bad day. Either ... Read More »

Five Tips To Help You Pack Light

packing-light travel tips

Travel is one of the most exciting aspect of my public relations work. With clients coast to coast, it seems I’m always on the go. This constant travel has definitely helped me when it comes to traveling light on vacations. Now I want to share some of those “learned by doing” tips with those of you who may pack your ... Read More »

When ‘busy’ Equals Bad

busy equals bad

Hitting the right mark between competent and experienced and overworked and desperate can be difficult. But, when you are marketing business-to-business services, your public relations success depends on striking exactly the right balance. Read More »

Ronn Torossian Reveals Corporate PR Secrets

corporate public relations

When you are a brand new business, there is no cookie-cutter approach to public relations and marketing. At least, according to Ronn Torossian, there should not be. All businesses are different. All markets are in flux at all times. Because of these two fundamental realities, no two market approaches should be exactly the same. Then why do so many businesses ... Read More »

6 Online Guidance Points for Nonprofits

online non profit

It may seem funny to start a blog piece about Vine with talking about Youtube, but if you think about it, it makes a lot of sense. For one thing, Youtube is the forerunner of Vine, as the first social media venue making use of video clips. For another thing, in attempting to define Vine, a short analysis of Youtube ... Read More »

4 Way For Telecom Companies to Reassure Their Customers

telecom companies customer

Recently, American consumers were rocked by information that Verizon Wireless has been turning over customer information and phone records to the National Security Agency (NSA) in compliance with a secret court order issued last April.  While the government claims that this is being done to battle terrorism, many Americans find these actions disconcerting and are holding Verizon responsible for the ... Read More »

5 Vine Tips to Help your Brand Strategy

vine-tips-5wpr

It may seem funny to start a blog piece about Vine with talking about Youtube, but if you think about it, it makes a lot of sense. For one thing, Youtube is the forerunner of Vine, as the first social media venue making use of video clips. For another thing, in attempting to define Vine, a short analysis of Youtube ... Read More »