Tag Archives: strategy

Prunty Farms creates simple, engaging PR

Prunty Farms

Every season countless brands and businesses attempt to capture the holiday spirit in their advertising, using the hope and cheer of this time of year to grab attention and boost their brand. Many brands try too hard. They do too much and waste their chance with too elaborate or too “clever” spots that confuse or distract. They had the right ... Read More »

3 Creative Airline Public Relations Campaigns

jet blue fly it forawrd

We went looking for innovative, fun, or just thoughtful campaigns airlines have used to get their name out there, lend a helping hand, and show they are more than just large companies looking to make a buck. When brainstorming for public relations campaign ideas looks no further than some of these great campaigns for inspiration. Here are three of the ... Read More »

4 Smart PR Campaigns for Eyeglasses and Related Companies

eyeglass marketing

Eyeglasses come in all shapes, sizes, and purposes. Whether you want to look cool, soothe your eyes or see more clearly, knowing your plan makes the PR campaign focused to your goals. Here are a few marketing eyewear campaigns that have done well: Sarah Palin Glasses This was not so much a specific company, but a number of eyewear companies jumping ... Read More »

The Downside of Social Media

Social Media Negative

Social media has changed the way people chat and do business one platform at a time. Whether it’s Twitter, Facebook, or Instagram, virtually any business anywhere runs a social media account to boost its image and connect with consumers. While this remains an important part of reaching the public, consumers no longer use social media to watch companies do good. ... Read More »

Public Relations for Electronic Cigarettes

e cig pr

Big tobacco has always been a powerful industry, and they have weathered more crisis and stumbling blocks than most. The latest thorn in their side are electronic cigarettes, more commonly referred to as “e-cigs”. This burgeoning industry has awakened the titans that make up “Big Tobacco”, companies such as Philip Morris, Altria (owners of Marlboro), and others, and these companies ... Read More »

How to do PR for Rehab Centers

rehab center public relations

While the numbers are difficult to determine, roughly 1 to 2 million people enter a rehab clinic each year. Unfortunate as these situations are, these clinics are in great need of PR support. In an industry where success is measured by survival, PR experts play a critical role in managing the impact these unfortunate situations have on a clinic’s ability ... Read More »

4 Noteworthy Public Relations Campaigns

4 Noteworthy PR Campaigns

When bad publicity hits a company or an organization, public relations campaigns should be fashioned to suit the situation. No one rule can be said to apply to all occasions. Some situations demand a strong immediate response. Any delay will be damaging as the news media will have moved on to other stories and, in the absence of an immediate counter ... Read More »

Trends in Video PR

public relations videos

Video PR has blown up in 2015 with mobilized media being the mainstream way of obtaining information. Here’s a comprehensive list of growing trends proven to catch customer’s attention and continue the growth of businesses. Visual Storytelling The most creative and innovative trend formed in 2015 is the ability to weave narratives with visual cues capturing the imagination of consumers. ... Read More »

Mastering Media Coverage: A Quick How-To Guide

5WPR MEDIA RELATIONS

Despite the fact they’re both in the business of media, public relations professionals and journalists approach their work very differently. Fewer journalists to pitch to combined with an increasingly competitive media landscape means thinking like both a public relations professional and a journalist is important. Assisting reporters with their work offers lasting benefits. Follow these five tips from 5W PR ... Read More »

Saving the Brand: Using PR to Navigate a Product Recall

PR Agency Product Recall

When things go wrong, a company will need the right strategy for communicating with the public. That strategy should be one that mitigates damage to their brand’s image. Having the right response to a disaster can spell the difference between the brand’s survival and its complete destruction. In the event of a product recall, honesty and transparency have to be ... Read More »

What Denver Should Learn from the Chicago Startup Tech Scene

tech chicago startup

Denver and Chicago are just two of the dozens of American cities vying for the honor of being called “the next Silicon Valley.” In fact, both cities have already adopted a nickname for this purpose; Denver, Boulder, Colorado Springs, and Fort Collins are part of “Silicon Mountain” while Chicago and Urbana-Champaign are part of the “Silicone Prairie.” Both Chicago and ... Read More »

How to Sell an ERG to Top Management

ERG in the Workplace

So, What is an ERG? An ERG is an Employee Resource Group whose function is to develop pools of diverse, talented employees who can function productively in the global workplace. ERG consultants assist major companies with domestic and global presence with business models that exemplify related industries, competition and a comparative position of companies’ sizes. How to Sell an ERG ... Read More »

How Ray Rice Changed NFL PR

NFL Sports Public Relations

There have always been bad actors in professional sports, and it’s not just OJ’s stints on the Naked Gun movies.  Its all about athletes who make the news for all the wrong reasons. Crime, abuse, drugs – you name it, it happens. Then, Ray Rice happened. And everything changed. Before that fateful altercation, any time a player was accused of ... Read More »

Run a Great PR Campaign for a Kids Brand with These 3 Steps

public relations kid brand

When it comes to running a successful PR campaign for companies selling products to children and tweens, it is important to remember a few key ideas. We’ve come up with three ideas that are very important as you create and present your PR campaign to customers. Remember Mom. Sure you’re advertising may be targeted to children just as much as ... Read More »

Using Social Media to Help Handle a PR Crisis

crisis public relations social media

The unthinkable has happened. Someone high up in your organization said something that didn’t sit right with someone and they hit the ground running with their negative response. Then the news industry catches sight of their response and within a few hours your company could be on the verge of going under from the negative reactions. So what do you ... Read More »

Beating a Bigger, Badder Competitor

beating competition

Competition has always been stiff in retail. But it’s never been tougher for the little guy than in the era of the Big Box store. Today, an entire generation has grown up within walking distance of a Walmart and buying their home improvement goods from either Big Orange or Big Blue. The world their parents and grandparents remember – of ... Read More »

Microsoft Unleashes the Spartans

microsoft spartan

It’s not available quite yet, but Microsoft has offered the cyber world a sneak peak of its new “Spartan” web browser. The company insists the updated software is not a “replacement” for Internet Explorer…but everyone else has accepted the obvious. IE is dead. Of course, ask the rapidly growing number of Internet users opting for Chrome or Firefox, and that’s ... Read More »

SXSW, Startups, Silicon Valley, and Dead Unicorns

sxsw trends

Malcolm Gladwell and venture capitalist Bill Gurley had a spirited discussion on stage at the 2015 SXSW conference. They covered a plethora of topics including missed investment opportunities, the state of healthcare in America and more. Uber Benefits They spent much of their hour-long slot discussing Uber, the fast-growing ride sharing company that has been prominent in the news recently. ... Read More »

Content Marketing to Grow your Brands Awareness and Sales

Building credibility, brand awareness and sales has historically been fairly straightforward for brick and mortar businesses. These types of companies usually take enormous resources to get off the ground and will typically also have the necessary capital to advertise their name in various media. If customers find that their product or service is one that they need and if the ... Read More »

Public Relations Benefits for Your Ecommerce Business

pr for e-commerce

Press release writing encourages companies and organizations to expand their awareness of each other’s progress. As an online business, your eCommerce site has different advantages than a brick-and-mortar firm trying to address your target market. Your audience is on the web; the web changes directions at the speed of light, but notable mentions in reputable magazines or on high-ranking blogs ... Read More »