Tag Archives: strategy

3 Examples of Savvy Companies working with China

chinese companies public relations

China is the world’s second largest economy, and their middle class is growing by the day. So those companies managing to join the Chinese economy are likely to rapidly increase their volume of business quickly if their product hits the sweet spot. In 2012 the upper-middle class in China made up about 14 percent of households in urban areas. Analysts ... Read More »

Traditional Media is Not Dead

traditional media pr

One of the hottest topics on digital marketing blogs is the death of traditional media. Almost anywhere you look on the web, you’ll find leading experts forecasting the demise of print, television, radio and other forms of traditional advertising. However, despite their grim predictions, traditional media isn’t dead. Rather, it’s evolving to meet the demands of consumers’ always-connected lifestyles. Smart ... Read More »

Paramount being sued for Transformers 4

transformers public relations

Paramount Studios is facing a lawsuit for, get this, not having enough product placement in Transformers 4. Yes … not enough. Now, while you are picking yourself up off the floor let me say, it’s really not having enough of the RIGHT product placement in the movie. Gizmodo reports the lawsuit is upwards of $27 million for “failing to place ... Read More »

How will the Broncos rebuild their brand?

denver broncos branding

From a PR perspective, one of the most interesting NFL teams to watch in the past few years has been the Denver Broncos. Not that long ago, the defending Super Bowl champions were a team in search of an identity. They had a quarterback problem and a suspect defense. Enter longtime Broncos Golden Boy, John Elway, who immediately began putting ... Read More »

The Rise of Under Armour

under armour public relations

Remember when Riddell and Nike and Reebok ran the sports world? If you played pro ball, you wore a big brand. If you played little league, you wore the same big brand. It seemed like there was no way in for any new kid on the block. But Under Armour came decked out for a long battle. Now they’ve won. ... Read More »

Icons don’t always work well together

There are many iconic brands and individuals in the world, two big ones are Lands’ End, the clothing company selling mostly through a catalog experience, and another iconic name is Gloria Steinem, an in-your-face feminist, journalist, and women’s rights activist. But the president of Lands’ End decided the new catalog meant to celebrate women would be well-served with an interview ... Read More »

Top Tourism PR Campaigns

public relations

Here are a few travel PR campaigns for you to think about now Spring is approaching, and thoughts of warm weather may be filtering into your brain. Or maybe you are looking for an adventure – we have a few ideas you might like to look into. Idaho Okay, we get it, probably not one person expected Idaho to be ... Read More »

Manage a PR Crisis Before it Happens

Crisis PR Management

Yes, that sounds like a nearly impossible task, but only if you made sure the gate was closed AFTER the cattle got loose. There would have been no crisis if there was a plan in place and always followed to keep the gate firmly latched. That’s what PR crisis management should be about. As an example, recently several U.S. companies ... Read More »

Sports Authority Moves Toward Bankruptcy

sports authority public relations

Online sales are hurting big box retailers in just about every demographic. Sports equipment retailers are no exception. It’s tough for stores to move the inventory, especially the selective, higher-priced stuff you typically find in a sports apparel store and still compete with the internet. Just ask Sports Authority. The company recently filed bankruptcy as it attempts to figure out ... Read More »

Fox Brands Trump as a Liar

trump 5wpr

The rift between the GOP frontrunner for POTUS and Fox News continues to widen. After Trump vowed to skip the most recent Republican Primary debate, Fox released reports stating Trump is lying about its debate ad rates. The direct attack against Trump is evidence of Fox’s interesting and somewhat unprecedented position: declared adversary of its party’s leading candidate. Some are ... Read More »

Public Relations for Data Breaches: What You Should Know

Data Breach Public Relations

Hacking attacks compromise a company’s technical infrastructure as well as stealing funds from company bank accounts, client’s financial data, and leaking proprietary internal communications. And it will kill a company’s reputation if they are seen to be weak or lax with security. Customers feel unsettled by possible cyber attacks. In 2014, Americans listed hacking as their number one fear. The well-publicized ... Read More »

Prunty Farms creates simple, engaging PR

Prunty Farms

Every season countless brands and businesses attempt to capture the holiday spirit in their advertising, using the hope and cheer of this time of year to grab attention and boost their brand. Many brands try too hard. They do too much and waste their chance with too elaborate or too “clever” spots that confuse or distract. They had the right ... Read More »

3 Creative Airline Public Relations Campaigns

jet blue fly it forawrd

We went looking for innovative, fun, or just thoughtful campaigns airlines have used to get their name out there, lend a helping hand, and show they are more than just large companies looking to make a buck. When brainstorming for public relations campaign ideas looks no further than some of these great campaigns for inspiration. Here are three of the ... Read More »

4 Smart PR Campaigns for Eyeglasses and Related Companies

eyeglass marketing

Eyeglasses come in all shapes, sizes, and purposes. Whether you want to look cool, soothe your eyes or see more clearly, knowing your plan makes the PR campaign focused to your goals. Here are a few marketing eyewear campaigns that have done well: Sarah Palin Glasses This was not so much a specific company, but a number of eyewear companies jumping ... Read More »

The Downside of Social Media

Social Media Negative

Social media has changed the way people chat and do business one platform at a time. Whether it’s Twitter, Facebook, or Instagram, virtually any business anywhere runs a social media account to boost its image and connect with consumers. While this remains an important part of reaching the public, consumers no longer use social media to watch companies do good. ... Read More »

Public Relations for Electronic Cigarettes

e cig pr

Big tobacco has always been a powerful industry, and they have weathered more crisis and stumbling blocks than most. The latest thorn in their side are electronic cigarettes, more commonly referred to as “e-cigs”. This burgeoning industry has awakened the titans that make up “Big Tobacco”, companies such as Philip Morris, Altria (owners of Marlboro), and others, and these companies ... Read More »

How to do PR for Rehab Centers

rehab center public relations

While the numbers are difficult to determine, roughly 1 to 2 million people enter a rehab clinic each year. Unfortunate as these situations are, these clinics are in great need of PR support. In an industry where success is measured by survival, PR experts play a critical role in managing the impact these unfortunate situations have on a clinic’s ability ... Read More »

4 Noteworthy Public Relations Campaigns

4 Noteworthy PR Campaigns

When bad publicity hits a company or an organization, public relations campaigns should be fashioned to suit the situation. No one rule can be said to apply to all occasions. Some situations demand a strong immediate response. Any delay will be damaging as the news media will have moved on to other stories and, in the absence of an immediate counter ... Read More »

Trends in Video PR

public relations videos

Video PR has blown up in 2015 with mobilized media being the mainstream way of obtaining information. Here’s a comprehensive list of growing trends proven to catch customer’s attention and continue the growth of businesses. Visual Storytelling The most creative and innovative trend formed in 2015 is the ability to weave narratives with visual cues capturing the imagination of consumers. ... Read More »

Mastering Media Coverage: A Quick How-To Guide

5WPR MEDIA RELATIONS

Despite the fact they’re both in the business of media, public relations professionals and journalists approach their work very differently. Fewer journalists to pitch to combined with an increasingly competitive media landscape means thinking like both a public relations professional and a journalist is important. Assisting reporters with their work offers lasting benefits. Follow these five tips from 5W PR ... Read More »