Tag Archives: strategy

Volvo Self-Driver Focused on Trash

Volvo Self-Driver Focused on Trash

In the race for supremacy in the increasingly crowded self-driving car marketplace, some companies are betting on mass production and general consumer models. Others are chasing specialized applications, but few of them have taken the practical approach of Volvo. That company’s newest self-driver: a garbage truck. Read More »

Spurs Peaking at the Right Time

Spurs Peaking at the Right Time

Can the Spurs do it again? As of this writing, the San Antonio Spurs are set to square off against the Golden State Warriors in Game One of the Western Conference Finals. Nearly everyone is picking the Warriors to take this series. Most are saying they will do it in five games, and a few believe it will take them ... Read More »

Heineken Ad Shows What’s Possible on Social Issues

Heineken Ad Shows What’s Possible on Social Issues

A couple of weeks after an attempt at a socially-conscious Pepsi spot featuring Kendall Jenner failed miserably, drawing the ire of countless on social media and the disdain of media critics, Heineken knocked one out of the park, showing exactly what’s possible when you want to pair your product with a strong social message. Read More »

Local SEO Guide for 2017

Local SEO Guide for 2017

David Mihm has completed his rankings for the Local Search Ranking survey for 2017. This source has been helping businesses for years as they try to make sense of what people search for and how they should focus to increase their search engine rankings. David’s new company, Tidings, is helping businesses by connecting to local search industries. Here is a ... Read More »

Facebook Announces Fake News Tool

Facebook Announces Fake News Tool

Most people agree fake news is a problem on social media. When folks pass around headlines without ever checking the sources, bad – and ridiculously inaccurate – news travels at top speed around the world. Now Facebook is taking action by launching a resource meant to help users identify fake news. Read More »

Digital Public Relations vs. Traditional Public Relations 

It is important for any organization to have the very best public relations. The positive relationships companies, brands, and individuals build with the public can lead to much higher sales and growth in the long run. In our modern digital age, many organizations have chosen the route of digital PR as their main marketing strategy. However, It is important to ... Read More »

Twitter Takes a Hard Line on “Terrorist” Tweets

Twitter Takes a Hard Line on “Terrorist” Tweets

While some social media platforms are taking a more passive approach to combating terrorism online, Twitter has taken a very proactive approach, and the site doesn’t seem worried about who they might offend. In the past six months, Twitter has suspended nearly 380,000 accounts for promoting terrorism … and they say they’re far from finished. Read More »

Monopoly Switching It Up to Stay Relevant

Monopoly switching it up to stay relevant

It’s one of the longest running and most popular board games there is: Monopoly. Forget all the countless themed versions based on TV shows and movie franchises, the plain vanilla version has been a staple in American households for nearly a century. Read More »

House Facing Serious PR Pushback on Health Care Bill

House Facing Serious PR Pushback on Health Care Bill

These days, politicians never stop campaigning. They can’t, really. With round the clock news coverage noting every single vote, idea or soundbite, elected officials must always be cognizant of public opinion at all times. Likely the last time they looked away even for a second was leading up to the 2010 election when a number of incumbents were beaten by ... Read More »

Dairy Wars Coming to Food Industry

Dairy Wars Coming to Food Industry

Go to the dairy section in any grocery store and most convenience stores and what do you see? Rows of milk, cottage cheese, butter, yogurt and … soy or rice? Yep. “Alternative” milk is taking over facing space in the dairy aisle, and some within the industry are not having it. They say “fake” milk is being intentionally mislabeled as ... Read More »

$4 Smart Phone Promiser Arrested

$4 Smart Phone Promiser Arrested

Was it really too good to be true, or is there some other reason the man behind the “four-dollar smartphone” might be headed to prison? That’s the main question courts will have to answer now that authorities have arrested Mohit Goel, the director of Indian phone manufacturer Ringing Bells. Read More »

Can these glasses really help the blind see?

Can these glasses really help the blind see?

Star Trek is known for “predicting” modern technology. Everything from touch screens, to Facetime to smartphones were all being used on the groundbreaking sci-fi program in the 60s. Now, we use them in real life every day. So, it’s really no surprise that Star Trek predicted another amazing scientific breakthrough. Remember the “glasses” Levar Burton’s character wore in Star Trek: ... Read More »

Samsung Chief Arrested But Will It Matter?

Samsung Chief Arrested But Will It Matter

The Korean government shocked the tech world last week by arresting the son of the country’s wealthiest family, who also happens to be the leader of Samsung. The charges alleged include a corruption scandal that has ties to the highest political office. As with all scandals including the powerful and the famous, the country was glued to their TVs and ... Read More »

Can Under Armour pull out of freefall?

Can Under Armour pull out of freefall?

Not long ago, Under Armour brand was the darling of the sports retail market. The company was making a major push against industry behemoths Nike and Reebok, by winning major celebrity endorsements and grabbing market share across multiple market segments. Based on the performances of those top tier celebrity endorsements, Under Armour should be riding a wave of unprecedented success. ... Read More »

The PR Power of YouTube

The PR Power of YouTube

For those YouTubers who’ve figured out their approach to success on that platform, they create content in touch with their groups, often more than one “genre.” It could be toys, video gaming, health and fitness, or pop culture. Some of them have established very large followings, which gives them some PR power and pull. Read More »

Marketing to Moms with Tots

Marketing to Moms with Tots

Marketing to parents is a wide-open field, but you’ve got to have something that will both catch the eye of the parents as well as the tots. Make it something that will look good in pictures as well as in words and you could have a big seller. But one thing is certain: if you create products for children that ... Read More »

Public Relations Campaigns Should Use Social Listening

Public Relations Campaigns Should Use Social Listening

A public relations agency is responsible for a tremendous amount, from competitor analysis and tracking ROI to media relations, while keeping their clients happy. A PR Agency needs a social listening tool to keep track of all these responsibilities. This tool allows the PR Firm to monitor its clients’ industries to forecast product trends or brand reputation along with other ... Read More »

Why Writing Is Important for PR Professionals

Writing Public Relations

Many college PR and communications degrees have started to de-emphasize upper-level writing skills in favor of ethics and strategic thinking. Those are good areas to add to the courses, but passing on the writing courses regarding a profession that is still very oriented to the written word is a mistake. Here are some of the reasons a PR professional still ... Read More »

How to Win at Building a Brand

How to Win at Building a Brand

Before building a brand, understand what it really is. It includes many things like logos, mission statements, and the like. But those are tools associated with the branding process. A brand is, in its most essential form, about what a company represents. Answering that question makes the rest of the process about building a winning brand so much easier. Read More »