Tag Archives: strategy

Florida Official Facing Tough Questions After Misuse Investigation Revealed

florida

Hurricane Michael carved a path of horror and destruction from Florida’s “Emerald Coast” and Big Bend regions north through several Deep South states. The path of destruction has rescue, utility, and cleanup efforts going around the clock to help people put their lives back in order. But, even as thousands along Florida’s coast are still picking up the pieces, at ... Read More »

Ford Touts Pride in “Building Things” in New Campaign

ford pr

Ford Motor Company is in an interesting place. The auto industry as a whole faces major shifts in the coming years, and every brand has to figure out a way to manage these changes while staying competitive. For Ford, that means revamping the company’s entire model line with either new upgrades or entirely new brands. In fact, Ford is expected ... Read More »

Can AT&T Disrupt the Status Quo in Online Advertising?

at & t marketing

For many years now, Google and Facebook have held a vice-grip on the online advertising business. Companies that wanted exposure online, went there first and second, with everything else a distant third (YouTube is owned by Google). Now, though, there’s a new player with the deep pockets and digital reach to play spoiler and, potentially, shift the market… if they ... Read More »

Samsonite Stock Plummets as Short-Sellers Attack

public relations

Samsonite International shares fell drastically at the end of May this year after a short seller report from Blue Orca Capital suggested that the world’s biggest luggage manufacturer has poor corporate governance and substandard accounting practices. According to Blue Orca, the Samsonite company is currently concealing slowing growth through carefully-structured acquisitions and massaged accounting strategies intended to show inflated profit ... Read More »

How Influencers Can Deliver Results for Your Marketing Campaign

Today, most people spend a minimum of around 2 hours on social media every day. In fact, there are some demographics that spend practically all of their waking hours checking their Instagram feeds or scrolling through Facebook. With information like that appearing on the top of industry headlines, it’s no surprise that influencer marketing has become such a popular way ... Read More »

A Look at How Rolls-Royce Defended Thousands of Job Cuts

When sales are not what they once were or what they are expected to be, companies generally face the tough choice to lay off workers. But, no matter how necessary those decisions may be, they don’t happen in a vacuum. Every time a major company is forced or chooses massive layoffs or pay cuts, it makes the news and triggers ... Read More »

Starbucks Shuts Down for Training Day

starbucks spotify public relations campaign

On the afternoon of May 29, people in need of a caffeine pick-me-up had to go somewhere other than Starbucks. More than 175,000 Starbucks employees were otherwise engaged, taking ‘mandatory racial bias education’ training in response to a major PR crisis that triggered talks of boycotts and picketing at coffee shop locations across the United States. You know the story… ... Read More »

Tips for Better Experiential Marketing In 2018

experiential marketing

Want a digital marketing campaign with a difference? The solution could be experiential marketing campaigns. Experiential marketing is a form of advertising that focuses on generating unique experiences for customers – the type that people flood their Instagram feed with and talk to their friends and family about. Experiential campaigns offer brands an authentic way to interact with their customers ... Read More »

Fintech Public Relations & Fintech Marketing

Fintech Public Relations & Fintech Marketing

  Knowledge is power – that’s not a new concept, but it is a true one. So whatever you can do to learn more about financial technology apps and thinking, the better the marketing campaigns you prepare are likely to be. There are events, conferences, and training sessions that are held about Fintech, so attending those will give you a ... Read More »

Bundle Battle May Write the New Future for Media

Bundle battle may write the new future for media

The secret to cable TVs success was not “all the channels.” It was the fact that cable providers could package and sell “all the channels” together as one product. Sure, customers could add-on “premium” channels like HBO or Showtime, but you were still getting stuck with a bunch of channels you probably didn’t want and wouldn’t watch, just to get ... Read More »

Volvo Self-Driver Focused on Trash

Volvo Self-Driver Focused on Trash

In the race for supremacy in the increasingly crowded self-driving car marketplace, some companies are betting on mass production and general consumer models. Others are chasing specialized applications, but few of them have taken the practical approach of Volvo. That company’s newest self-driver: a garbage truck. Read More »

Spurs Peaking at the Right Time

Spurs Peaking at the Right Time

Can the Spurs do it again? As of this writing, the San Antonio Spurs are set to square off against the Golden State Warriors in Game One of the Western Conference Finals. Nearly everyone is picking the Warriors to take this series. Most are saying they will do it in five games, and a few believe it will take them ... Read More »

Heineken Ad Shows What’s Possible on Social Issues

Heineken Ad Shows What’s Possible on Social Issues

A couple of weeks after an attempt at a socially-conscious Pepsi spot featuring Kendall Jenner failed miserably, drawing the ire of countless on social media and the disdain of media critics, Heineken knocked one out of the park, showing exactly what’s possible when you want to pair your product with a strong social message. Read More »

Local SEO Guide for 2017

Local SEO Guide for 2017

David Mihm has completed his rankings for the Local Search Ranking survey for 2017. This source has been helping businesses for years as they try to make sense of what people search for and how they should focus to increase their search engine rankings. David’s new company, Tidings, is helping businesses by connecting to local search industries. Here is a ... Read More »

Facebook Announces Fake News Tool

Facebook Announces Fake News Tool

Most people agree fake news is a problem on social media. When folks pass around headlines without ever checking the sources, bad – and ridiculously inaccurate – news travels at top speed around the world. Now Facebook is taking action by launching a resource meant to help users identify fake news. Read More »

Digital Public Relations vs. Traditional Public Relations 

It is important for any organization to have the very best public relations. The positive relationships companies, brands, and individuals build with the public can lead to much higher sales and growth in the long run. In our modern digital age, many organizations have chosen the route of digital PR as their main marketing strategy. However, It is important to ... Read More »

Twitter Takes a Hard Line on “Terrorist” Tweets

Twitter Takes a Hard Line on “Terrorist” Tweets

While some social media platforms are taking a more passive approach to combating terrorism online, Twitter has taken a very proactive approach, and the site doesn’t seem worried about who they might offend. In the past six months, Twitter has suspended nearly 380,000 accounts for promoting terrorism … and they say they’re far from finished. Read More »

Monopoly Switching It Up to Stay Relevant

Monopoly switching it up to stay relevant

It’s one of the longest running and most popular board games there is: Monopoly. Forget all the countless themed versions based on TV shows and movie franchises, the plain vanilla version has been a staple in American households for nearly a century. Read More »