Tag Archives: RONN TOROSSIAN

Ronn Torossian wonders which Colbert will helm the Late Show

 It’s official! Comedian, and talk show host Stephen Colbert will take over for iconic David Letterman, as the new host of the Late Show. Ronn Torossian said, while the announcement surprised few, it did raise a good many eyebrows, and lead to some interesting public relations questions. Chief among them is the issue of branding. Colbert has made a name ... Read More »

Pinterest vs. Twitter, Who’s Winning the PR war

  There was a time, not too long ago, when Twitter was the latest social media darling on the net. People were flocking to tweet their latest,and greatest thoughts. To have tiny conversations with people across the room and across the world. But, given the limitless potential for social media interaction, there were sure to be competitors entering the market.When Pinterest released their APP, ... Read More »

3 Tips to Staying on an Editor’s Good Side

In the public relations game, you will spend quite a bit of time connecting and interacting with editors, producers, and other media gatekeepers. It follows, then, that it’s probably a good idea to know how to interact positively, and profitably with those media gatekeepers.   Ronn Torossian, CEO of 5WPR in New York, offers 3 tips on staying on an ... Read More »

Understanding What’s Important in a Press Release

Public relations is all about connections, but some people struggle to understand what to put into a press release in order to connect with their audience. In this article, Ronn Torossian, CEO of 5WPR, offers 3 tips for how to connect with your audience, and craft a press release that will get noticed and followed up on.   #1 – ... Read More »

PR Winners and Losers in 2013

PR fails in 2013:   Burger King had to go into damage control mode when one of its employees sent out a tweet showcasing his feet in tubs of lettuce. To make matters worse for the company, the tweet was captioned “This is the lettuce you eat at Burger King.” For a any company, such an awful tweet can be ... Read More »

3 Responses to a Smear Campaign

  We all know that haters are out there, and they will, without any doubt, hate. They hate success. They hate progress. They hate innovation. And, this hate inspires jealousy, and all it’s ills. Eventually, some hater will try to smear your good name. How this will be done, and when it will come, will be a surprise.   But ... Read More »

Mid Season Finales Offer Prime Promotion Time

The holiday season has always been prime commercial time for TV networks. Lots of people are watching, and, with holiday specials, lots of people are watching the same thing. This combination makes for a prime PR opportunity for both popular, and not so well appreciated programs on the major TV networks.   There are a lot of reasons why the ... Read More »

3 Responses to Positive Press

Everyone wants great press, but how many times do you hear people talking about what to do once you get it? Hardly ever, really. But, Ronn Torossian, CEO of 5WPR, a leading NYC based media relations firm, says there is a right way, and a wrong way, to handle positive press. Here, Torossian offers 3 basic responses he has seen, ... Read More »

3 Elements of a Top PR Campaign

Everyday, countless press releases are submitted, countless public relations campaigns are launched, and millions of brands enter the harsh light of the public eye. What happens next depends on an endless number of decisions, and moving parts. Many of these factors are completely outside your control. But, according to PR guru, and president of5W Public Relations, Ronn Torossian, at least ... Read More »

Education PR: What Matters Most

From preschool to graduate school, one educational principle remains a debate: What constitutes the “best” school, and how can a student – or a parent – measure this success? This is a question that all educational institutions, public or private, must answer when planning their annual public relations campaigns. But, they cannot stop there if they wish to be successful. ... Read More »

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