Some years back there was a TV ad that warned: “You only get one chance to make a first impression.” While that is true, when it comes to fashion PR today, as stated by Ronn Torossian, that first impression can hit again and again and become plastered on websites and shown over and over on TV programs. This means ... Read More »
In 2012, another lockout rocked the NHL, cutting the 2012-13 season in half. Early on there was talk that there may not be a hockey season at all. By the time owners and players came to an agreement, much of the season–and fan’s patience–was at an end. Today, as the regular season comes to a close, ratings and attendance are ... Read More »
Ronn Torossian: “Han Solo won’t fire first this time” Disney’s entertainment PR reaps the bounty when Ford holds fire. Ever since Disney’s PR agency announced the purchase of the Star Wars franchise, public relations firms in NY and LA have been fully engaged in pre-promotions of the next installments of stories from a galaxy far, far away. Speculation about the next ... Read More »
Not every win begins with a huge PR campaign. Ronn Torossian has developed many strategies to benefit his clients. However sometimes the best solution is the easiest. Recently, a PR agency scored with simple initiative. New York public relations firms know how to bring the glitz and glamour. Integrated and wide-ranging campaigns can be challenging, fun, and incredibly rewarding. But sometimes, even in a major ... Read More »
Fresh off its throwback success, PR agency wins with Gordon in the driver’s seat. The corporate PR firm and marketing gurus responsible for the landmark success of Pepsi’s Throwback line have another hit on their hands. A fun new commercial featuring NASCAR superstar, Jeff Gordon, became a viral internet sensation. The ad features a disguised Gordon taking a test drive ... Read More »
Choosing your battles can be difficult in the digital age. Litigation PR requires strategic planning and carefully controlled messages. This dynamic is only enhanced when you are the leader of the free world. Recent actions by President Obama have triggered lawsuits from states and special interest groups across the nation. No matter how his PR agency responds, pundits and supporters ... Read More »
Interactive global event is brilliant beauty PR Effective beauty PR can be as simple as a single pretty face. But when you gather more than 400 faces, Good Morning America calls. On May 20, 2012, makeup artists sponsored by ULTA Beauty set a world record for the most makeovers in a single day. ULTA nailed its target market on the ... Read More »
Recently, fuel giant Hess announced that it would be redirecting its focus on emerging markets, exploration and “booming domestic drilling.” The move, lauded by economic watchdogs both in and out of the fuel industry created confusion among Hess’ consumer market due to vague and somewhat disjointed press communications. Here are some examples of headlines related to articles referencing the decision: ... Read More »
Children’s television, whether on public broadcasting or cable, is an undeniable marketing powerhouse. But what can kid’s TV teach us about how to manage entertainment PR? Entertainment PR is not always aiming at the actual consumer Children’s program marketing and kid’s entertainment PR is an interesting operation because, while the programming is aimed at the kids, they are not the ... Read More »
It began in Britain and, in two weeks time, fingers were being pointed all across Europe. “How could horse meat get into our ground beef!” Consumers, meat packers and distributors from Ireland to Romania were demanding answers, and, all over Europe, phones were ringing in the offices of crisis communications PR firms. The top PR firms knew the questions they would have to ... Read More »
