Tag Archives: Public Relations

Lady Gaga Goes Gross at SXSW

lady gaga public relations

What do you do when your first gag was to wear a meat dress? Well, if you are Lady Gaga, you become the meat. This may just be a lesson for what happens when you set the bar for customer expectation so high (or weird) right out of the gate. Ronn Torossian, CEO of 5WPR, the top pr firm in ... Read More »

3 Ways to Kill your Career (before it even starts)

jonah-engler

The days of getting a job and sticking with it for 30 years and a gold watch are, essentially, gone. Sure, occasionally you will meet a lifer. Someone who not only hit it out of the park on their first at-bat but also impressed the bosses enough to work up through the ranks on the first go. But stats tell ... Read More »

Pinterest vs. Twitter, Who’s Winning the PR war

pinterest vs twitter

There was a time, not too long ago, when Twitter was the latest social media darling on the net. People were flocking to tweet their latest,and greatest thoughts. To have tiny conversations with people across the room and across the world. But, given the limitless potential for social media interaction, there were sure to be competitors entering the market. When Pinterest released their APP, ... Read More »

3 Tips to Staying on an Editor’s Good Side

editors good side

In the public relations game, you will spend quite a bit of time connecting and interacting with editors, producers, and other media gatekeepers. It follows, then, that it’s probably a good idea to know how to interact positively, and profitably with those media gatekeepers. Ronn Torossian, CEO of 5WPR in New York, offers 3 tips on staying on an editor’s ... Read More »

3 Responses to a Smear Campaign

media relations 5wpr

We all know that haters are out there, and they will, without any doubt, hate. They hate success. They hate progress. They hate innovation. And, this hate inspires jealousy, and all it’s ills. Eventually, some hater will try to smear your good name. How this will be done, and when it will come, will be a surprise. But you don’t ... Read More »

Mid Season Finales Offer Prime Promotion Time

media relations television

The holiday season has always been prime commercial time for TV networks. Lots of people are watching, and, with holiday specials, lots of people are watching the same thing. This combination makes for a prime PR opportunity for both popular, and not so well appreciated programs on the major TV networks. There are a lot of reasons why the midseason ... Read More »

3 Elements of a Top PR Campaign

Top PR Campaign

Everyday, countless press releases are submitted, countless public relations campaigns are launched,c and millions of brands enter the harsh light of the public eye. What happens next depends on an endless number of decisions, and moving parts. Many of these factors are completely outside your control. But, according to PR guru, and president of 5W Public Relations, Ronn Torossian, at least ... Read More »

Education PR: What Matters Most

education public relations

From preschool to graduate school, one educational principle remains a debate: What constitutes the “best” school, and how can a student – or a parent – measure this success? This is a question that all educational institutions, public or private, must answer when planning their annual public relations campaigns. But, they cannot stop there if they wish to be successful. ... Read More »

Three Ways to Control the Message

control the message

In most PR situations, there comes a point when you need to take control of the narrative, and define the conversation. The best case scenario is when you start the conversation with a planned campaign, and continue to control the narrative throughout. However, this is also not how things usually happen. In a public relations scenario, there are infinitely more ... Read More »

Sign of Bad Times in South Africa

south african sign

By now, the world has heard. South African officials hired a fake sign language interpreter to work at the largest public event that country has seen, well, ever. With new information pouring into the public sphere every day, South Africa is facing a PR crisis. Yes, the country has been seen as backward, dangerous, bigoted and many other negatives. But, ... Read More »

Golden Globes Uproar – Good or Bad for TV Brands?

golden globes 5wpr

Golden Globe nominations have been released. As expected, there are a few surprises, and more than a few unexpected snubs. As you can imagine, it’s the snubs that really have fans worked up in a lather. People who could not even tell you who won the Globes last year are fuming on message boards, and comment threads because their favorites ... Read More »

Fast Food Decision Makes for Some Fresh PR

fast food pr

The fast food wars continue to rage, and despite all the salads that have been introduced, nothing comes close to what Chick-Fil-A just announced. The “Eat Mor Chikin” company has recently announced that it will cut out corn syrup, dyes, and certain other additives, sometime in 2014. While this won’t make the waffle fries any healthier, this is a breath ... Read More »

Thor Thrives on the Strength of Intense Entertainment PR

public-relations-movies

In any Hollywood Good vs. Evil story, the tension between the Good Guy and the Bad Guy is a pivotal selling point. Sometimes, the villain exists just to prop up the hero. Sometimes, he or she helps carry the plot. And then there are times when the Bad Guy turns out to be a breakout star. This is what happened ... Read More »

Van Damme wins the Internet With Awesome Car Commercial

van damme commercial

When it comes to reflexively sharable content, it’s tough to beat an incredible physical spectacle. Violent crashes and “naughty” content obviously have limited sharability. Not so for amazing – almost inhuman – feats. And that’s pretty much where Volvo went in a recent ad for their new steering technology. They asked notorious action hero, and incredibly flexible human being, Jean ... Read More »

How Samsung Pays the Bills

samsung vs apple

I can neither confirm nor deny the following story. Some have sworn it happened. Others are equally convinced it’s hoax. Either way, it’s some interesting PR in this generation’s version of the Cola Wars. Read More »

The Consumer PR Approach of Age Segregation

consumer pr segregation

CNN reported that in early June 2013, AirAsia X flights to China, Taiwan, Japan, Korea, Australia and Nepal would now ban children under the age of 12 from the first seven rows of economy class flights. The CEO of AirAsia X, Azran Osman-Rani, described the new policy as “a heavenly package for those who want peace of mind.” By “mind,” frequent ... Read More »

What Kid’s TV Can Teach Us about Public Relations

Tv and Public Relations

Children’s television, whether on public broadcasting or cable, is an undeniable marketing powerhouse. But what can kid’s TV teach us about how to manage entertainment PR? Entertainment PR is not always aiming at the actual consumer Children’s program marketing and kid’s entertainment PR is an interesting operation because, while the programming is aimed at the kids, they are not the ... Read More »

What Can a NY PR Firm Do For You?

There are some ways a small business can market online like larger businesses. The factor that a small business can retain the most control over is by hiring a NY PR Firm that has a successful track record of working with small businesses. So what can a NY PR Firm do for you? There are countless benefits, but the most ... Read More »

Critical Elements Every NY PR Agency Must Follow

ny-pr

Social media has changed the way a lot of industries do their business—and PR is no exception. Combine that with a long list of companies that talk a good PR game but actually don’t know the first thing about social media and there is lots of room for confusion. So before you invest in a PR agency, check their Twitter ... Read More »

This Year’s International Home & Housewares Show Highlights

International Home & Housewares

The hippest and boldest designers release their newest innovations in home dĂ©cor and renovations at the International Home & Housewares Show which takes place inChicago. The latest in technology, style and furniture for residential spaces are typically intended to amaze and astonish for that “Wow” factor that will make the designer’s moniker a household name. When the show wraps up, ... Read More »