Tag Archives: Public Relations

Using Social Media to Help Handle a PR Crisis

crisis public relations social media

The unthinkable has happened. Someone high up in your organization said something that didn’t sit right with someone and they hit the ground running with their negative response. Then the news industry catches sight of their response and within a few hours your company could be on the verge of going under from the negative reactions. So what do you ... Read More »

Ford Issues Massive Recall

ford recall auto

Once again, Ford is on the hot seat. In a massive recall, Ford Motor Company is recalling about 590,000 automobiles because of issues with the power-assist to the steering. While the issue does not stop steering, the malfunction could cause the power assist to fail completely, making the vehicles more difficult to turn. According to Ford, the steering issue has ... Read More »

Microsoft Unleashes the Spartans

microsoft spartan

It’s not available quite yet, but Microsoft has offered the cyber world a sneak peak of its new “Spartan” web browser. The company insists the updated software is not a “replacement” for Internet Explorer…but everyone else has accepted the obvious. IE is dead. Of course, ask the rapidly growing number of Internet users opting for Chrome or Firefox, and that’s ... Read More »

Public Relations Benefits for Your Ecommerce Business

pr for e-commerce

Press release writing encourages companies and organizations to expand their awareness of each other’s progress. As an online business, your eCommerce site has different advantages than a brick-and-mortar firm trying to address your target market. Your audience is on the web; the web changes directions at the speed of light, but notable mentions in reputable magazines or on high-ranking blogs ... Read More »

Prestige Beauty: Then, Now and the Future

beauty public relations

Public relations is necessary in any field, and beauty is not exempt. Prestige Beauty uses their public relations to build a good brand image for their company. Press releases, community events, and other correspondence is a good way to get people feeling good about your company and what you do. If you’re in the field of beauty, there’s much that ... Read More »

The Revolutionizing of Healthcare PR: Wearables

healthcare public relations - wearable devices

Everyone has heard of the new fad: wearables. This wave of marketable healthcare devices is poised to change not only the way we live our day-to-day lives, but also how we interact with our healthcare public relations professionals. So what are wearables, and why are they so important to our future? The Quell At this year’s Consumer Electronics Show (CES ... Read More »

FedEx Delivering Cheer This Season

FedEx Holiday Season

When it comes to delivering cheer this holiday season, FedEx may have the inside track. According to reports, the company expects to ship out 290 million packages, 9% more than this time last year. What’s the uptick all about? Well, fuel is getting cheaper and e-commerce is increasingly more prevalent…but Ronn Torossian says FedEx might have a different motivation. Read More »

Raise more with PR: Why all Startups need a Strong PR Strategy

startup-public-relations

Three social scientists no one had ever heard of published The Retirement Maze, which highlighted that retirement basically sucks. 60-year-old retirees are more depressed, have less sex, and don’t relate as well to others as 60-year-old workers. The information was compelling, the book was flawlessly written, but who were these guys? One of them was the subject of the book. ... Read More »

Inspirational Quotes on Education Curated by Martin Russo

martin-russo

In order to excel – it’s crucial that you are well educated. Education is not achieved exclusively in a school setting – and it is vital for us to seek out education in our day-to-day life. Attorney Martin Russo has been kind enough to curate a list of quotes on Education that should serve as a motivational force for those ... Read More »

Generating Buzz for your Medical Spa with Effective Marketing

MEDICAL-SPA-MARKETING

For a Medical Spa Company or a Medi Spa to gain regional attention, it is crucial for these Spa to engage in an effective Marketing Strategy. Adding medical treatments to your menu of offerings at your traditional spa can easily boost your client roster. Clients looking for something that falls between spa pampering and medically based therapy will love finding ... Read More »

3 Financial Mistakes that could Torpedo your Career

financial-mistake

The story happens so often that it’s almost clichĂ©: a promising young entrepreneur or urban professional is living the American dream with a great gig, open prospects, and money coming in hand over fist. The ending is also predictable: being so caught up in the ride, they forget to take care of things closest to home, relationships suffer, and finances ... Read More »

Getting a PR Internship

public-relations-job-interview

If growing up you were dreaming about representing brands, you became a communications student, or you love writing about the media then there are good chances that you were cut out to be a PR professional. However, getting your foot into the door can be many miles away from your dreamland. Competition for PR roles in companies is higher than ... Read More »

 Jeff Bezos and the Future of Print News

future-print-news

When Amazon founder Jeff Bezos bought the Washington Post, he left a lot of folks scratching their heads. Why would one of the guys largely responsible for the massive changes to the print media industry invest in what his own company was helping to turn into a dinosaur? Ronn Torossian wondered too, but not with criticism. Bezos has a tendency ... Read More »

When Hollywood invades YouTube, what happens next?

hollywood invades youtube

YouTube has long been considered the place where no-names with big talent can try to get their big break. And it’s worked for quite a few current big names in the music business. But for moviemakers – the actual natural users of YouTube – the social media platform has been less of a springboard. But Ronn Torossian says Brian Robbins ... Read More »

The PR of Privacy: Google wins big

Apple was first to toss down the gauntlet, inferring, if not outright saying Google was not a safe place to surf. Specifically, Apple CEO Tim Cook said when “online services” are “offered for free” (read: Google) the user is not the customer – he or she is the product. Well, it didn’t take very long for Google to pick that ... Read More »

Healthy fast food? Yep, they own that brand.

Food Public Relations Agency

The days of parents pulling through fast food joints without guilt may be over. A generation ago, parents saw nothing wrong with grabbing a bag full of nuggets and fries for the kids on the way from soccer to gymnastics. But since “pink slime” and “Supersize Me,” parents across the nation turn into the arches with at least a little ... Read More »

Apple draws Fire as iPhones are already Delayed

delay of iphone 5wpr

When you think about companies with PR challenges, Apple is likely nowhere near the top of your list. This is a company that makes the news even when it doesn’t have any real news to discuss. But Ronn Torossian says the company is dealing with a PR issue that might be a blip for Apple, but could be disastrous for ... Read More »

Taco Bell faces Counterfeit Claims and Huge Crisis PR

taco bell counterfeit

Taco Bell is facing a lawsuit and PR nightmare due to two operators forcing underage workers to give out counterfeit twenty dollar bills. Ronn Torossian says that the fallout could severely damage the restaurant’s image and impact sales. Consumers are far less likely to continue visiting the popular chain if they are suspicious of fraud. The family of a seventeen year old ... Read More »

G.E. Shifts Away from a Once Core Component

g-e-core

  G.E. product groups include a diverse range from aviation and wind turbines to healthcare and trains. Perhaps the most well-known product group is the appliance division. Over a century ago, they started with the electric toaster and electric range, and they were the first to introduce the electric washing machine. Consumers most readily identify G.E. through their appliance division. ... Read More »

What all Media REALLY Wants

media

Even when Apple simply announces a press event it becomes news. Recently, several tech blogs and online news magazines led with a story announcing that, in September, Apple will make an announcement. Stop for a moment and think about that. One of the top news agencies in the country has just announced that, a month from now, you will make ... Read More »