Tag Archives: PR

What To Do When Misinformation Becomes Fact

Twitter-Misinfo

It’s a hard, cruel world out there in the field of public relations. A constant struggle between the true and untrue, and less about fact, and more about perception. How the public sees you becomes the fact, the reality of the situation, regardless of what truly happened. From a politician whose career is ruined by false allegations, to the superstar ... Read More »

Three Success-Killing Assumptions You Are Probably Making

Three Success-Killing Assumptions You Are Probably Making

Business plans have no place for assumption. But people get into business with one assumption after another every day. The Internet is a hotbed for exactly this sort of business-killing shenanigan. Because it can be so simple and cost effective for an entrepreneur to get things up and going online, people tend to assume every step of the business process ... Read More »

4 Way For Telecom Companies to Reassure Their Customers

telecom companies customer

Recently, American consumers were rocked by information that Verizon Wireless has been turning over customer information and phone records to the National Security Agency (NSA) in compliance with a secret court order issued last April.  While the government claims that this is being done to battle terrorism, many Americans find these actions disconcerting and are holding Verizon responsible for the ... Read More »

Ronn Torossian Explains How a Top PR Firm Gets You in the News

beating competition

One of the most common questions at 5WPR, a top NY PR firm gets from prospective clients is can we “guarantee” news coverage? The straight answer to that is, “it depends.” There are several reasons why an editor may find your story newsworthy. But, according to Ronn Torossian, the bottom line is to submit a press release that will be ... Read More »

Time For Spring Cleaning

Time For Spring Cleaning

5WPR is preparing for an upcoming office move.  We have simply (yes, again) outgrown our office and so will be moving in the next 60-90 days to a larger office in midtown Manhattan.  And of course along with moving comes the need to clean and throw away junk. And how many of us also need to do spring cleaning at home. ... Read More »

What’s “No-No” for Awards Season

awards

When consumers see the distinctive make up looks that actresses wear to walk down the red carpets during Awards every year, they usually remark that the women look gorgeous. Other starlets sport cosmetic creations that could be described as bold, and there are always a few that border on outrageous. While viewers observe these looks and comment, either favorably or negatively, the ... Read More »

Why You Should Consider a Public Relations Internship at 5WPR

5WPR INTERNSHIPS

Anyone fresh out of college has probably gotten the feeling as of late that an internship is almost a requirement for any prestigious job, particularly in the PR field. That being said, it’s certainly a good idea to consider looking into a public relations internship during or immediately after your college years. The internship pool is growing deeper and more ... Read More »

Big Brands are not Answering their Customers’ Tweets

public relations

  According to a study from digital marketing firm Acquity Group, 71% of biggest retail brands are not responding to their customers’ tweets. The study included 50 retailers in Interbrand’s Report, Best Retail Brands, and from their findings they found that 90% of the large retailers are active on Twitter, but that only 29% of them use it to actively ... Read More »