Tag Archives: PR

Science behind In-Flight Beverages

science-in-flight-beverage

Have you ever been on a flight and ordered a drink you wouldn’t normally order? Say for example, you order a bloody Mary or tomato juice. Have you ever wondered why you order these types of drinks on a flight and no where else? This is a huge opportunity for the Beverage Public Relations industry. Well science feels they have ... Read More »

Sony Unveils Tape Capable of Holding Almost 65 Million Songs

tech pr

For anyone who has a large music collection, having all of the music files saved onto one smart phone iPod or other portable music device can often prove next to impossible – and as a terrific Tech PR move – Sony Unveils its latest gadget. While these devices are able to hold up to 64GB worth of storage, for anyone ... Read More »

Internet Explorer’s Recent Bug and the Bad PR that Came with it

online public relations

Internet Explorer, the Internet browser produced and maintained by Microsoft and the most popular browser currently on the net recently took a major hit due to a bag bug causing them to undergo a major Public Relations Crisis. This bug gave hackers the ability to take over your computer and hack other information from the computer by simply clicking a ... Read More »

Mac vs. King – the PR battle of the BIG burgers

mcdonalds and burger king

There is no doubt about it, McDonalds is the undisputed king of the fast food industry. But, the Golden Arches’ signature sandwich is facing stiff competition from the aptly named Big King. While imitation is not only flattery, it can lead to strong Public Relations advantage. Burger King never made it a secret that they were copying the Big Mac ... Read More »

Why Defining your Personal Brand is a Strong PR Goal

personal branding

When you sit down to write a resume or a cover letter for your dream job, what do you focus on? If you are like most people, you spend the lion’s share of both the time and the ink on what you can do versus what you “are.” You talk about skills, and grades, and schools, and degrees, but you ... Read More »

HULU & Netflix: The War on Cable

hulu netflix cable tv

Some people expected flying cars by now, says Ronn Torossian  5WPR CEO. We’re not quite there yet, but we do have quite a few major advancements that have brought the future to us today, and a lot of those advancements come in the form of entertainment. Over the past few years, as cable TV prices continue to rise, more and ... Read More »

Why Is Facebook Page Reach Decreasing?

facebook social media experiment

If you have a Facebook Page, you know how hard it can be to get your content to show up in your fans’ News Feeds, says Ronn Torossian – who’s company 5W PR has cemented itself within the Tech PR and Startup PR industries. Competition for this coveted News Feed space is getting fierce: With the number of Pages Liked ... Read More »

Ronn Torossian wonders which Colbert will helm the Late Show

Ronn Torossian Colbert Show

 It’s official! Comedian, and talk show host Stephen Colbert will take over for iconic David Letterman, as the new host of the Late Show. Ronn Torossian said, while the announcement surprised few, it did raise a good many eyebrows, and lead to some interesting public relations questions. Chief among them is the issue of branding. Colbert has made a name ... Read More »

Public Service PR Takes a Bizarre Turn

business-crisis

Ronn Torossian agrees, that when most folks think about public relations, they think about a company in trouble, or a celebrity out there promoting their latest work. But, perhaps one of the most demanding aspects of public relations is in protecting and disseminating messages when you work in a public service sector. This is where a Crisis PR Firm can ... Read More »

Don’t submit your PR without pants

tech pr

How much information should you really put in your next press release? That’s a question most businesses wonder every time they hit “send.” Where is the line between just enough, and far too much? Ronn Torossian, CEO of 5WPR a public relations firm in NYC, has one answer that may just surprise you. Don’t submit your PR without pants. In other ... Read More »

3 Reasons a Story Sells so Well

internet rumor mill 5wpr

You may not realize this, but there is a difference, in style and intent, between a news piece and a feature story. They each have a different structure, flow, and purpose. While news pieces are meant to inform, stories are meant to engage and motivate an active response. There is a time for both sorts of PR, but in this ... Read More »

3 Ways to Kill your Career (before it even starts)

jonah-engler

The days of getting a job and sticking with it for 30 years and a gold watch are, essentially, gone. Sure, occasionally you will meet a lifer. Someone who not only hit it out of the park on their first at-bat but also impressed the bosses enough to work up through the ranks on the first go. But stats tell ... Read More »

Pinterest vs. Twitter, Who’s Winning the PR war

pinterest vs twitter

There was a time, not too long ago, when Twitter was the latest social media darling on the net. People were flocking to tweet their latest,and greatest thoughts. To have tiny conversations with people across the room and across the world. But, given the limitless potential for social media interaction, there were sure to be competitors entering the market. When Pinterest released their APP, ... Read More »

3 Tips to Staying on an Editor’s Good Side

editors good side

In the public relations game, you will spend quite a bit of time connecting and interacting with editors, producers, and other media gatekeepers. It follows, then, that it’s probably a good idea to know how to interact positively, and profitably with those media gatekeepers. Ronn Torossian, CEO of 5WPR in New York, offers 3 tips on staying on an editor’s ... Read More »

Understanding What’s Important in a Press Release

optimized press release

Public relations is all about connections, but some people struggle to understand what to put into a press release in order to connect with their audience. In this article, Ronn Torossian, CEO of 5WPR, offers 3 tips for how to connect with your audience, and craft a press release that will get noticed and followed up on. Connection Is your ... Read More »

3 Responses to a Smear Campaign

media relations 5wpr

We all know that haters are out there, and they will, without any doubt, hate. They hate success. They hate progress. They hate innovation. And, this hate inspires jealousy, and all it’s ills. Eventually, some hater will try to smear your good name. How this will be done, and when it will come, will be a surprise. But you don’t ... Read More »

Mid Season Finales Offer Prime Promotion Time

media relations television

The holiday season has always been prime commercial time for TV networks. Lots of people are watching, and, with holiday specials, lots of people are watching the same thing. This combination makes for a prime PR opportunity for both popular, and not so well appreciated programs on the major TV networks. There are a lot of reasons why the midseason ... Read More »

3 Elements of a Top PR Campaign

Top PR Campaign

Everyday, countless press releases are submitted, countless public relations campaigns are launched,c and millions of brands enter the harsh light of the public eye. What happens next depends on an endless number of decisions, and moving parts. Many of these factors are completely outside your control. But, according to PR guru, and president of 5W Public Relations, Ronn Torossian, at least ... Read More »

Guerilla Movie Generates Massive PR Win

Guerilla Movie Generates Massive PR Win

Randy Moore knew he had to film his new psychological horror flick inside Disney’s California theme park. He also knew something else. The park would NEVER give him permission. So, Moore, and his production team just did it anyway. They purchased annual passes, and kept going every day until the film was finished. When people ask him how he got ... Read More »

Five Tips To Help You Pack Light

packing-light travel tips

Travel is one of the most exciting aspect of my public relations work. With clients coast to coast, it seems I’m always on the go. This constant travel has definitely helped me when it comes to traveling light on vacations. Now I want to share some of those “learned by doing” tips with those of you who may pack your ... Read More »