Tag Archives: PR

Social Media Marketing And Doing It Better

social media 5wpr

Effective PR on social media is a moving target. As consumers spend more time on the internet, PR needs to develop new strategies and use subtler approaches. Here are some of the things that need to change for most who do social media PR and advertising to improve their approach and results. Number of Followers No matter what platform is ... Read More »

Best Times to Post on Instagram

instagram time to post

As with any aspect of business, when you conduct certain activities often determines the success of it. For instance, most businesses know the best time to open a business is around 8 a.m. or 9 a.m., and that the best time to serve lunch is at noon. So when it comes to social media, which is also an important part ... Read More »

Christopher Burch: Entrepreneur Of The Month

If you go looking for descriptive words that work when talking about Chris Burch, there are many – billionaire, fashion guru, real estate investor, entrepreneur, father of six, or maybe even lucky. It would be easy to see all those things in the man and begin to believe that he was simply born under a lucky star. That’s until you ... Read More »

Using Short Videos for Brand Marketing

pr for e-commerce

Without ever getting into YouTube, you can do short videos on several social media sites. On Vine, they last six seconds, Instagram they are 15 seconds, and on Google+, LinkedIn, and Facebook the videos can be as long as 2-3 minutes. Once videos are created, they can also be pinned on Pinterest. You don’t need expensive camera equipment, though it ... Read More »

Social Media PR: Martha Stewart On Facebook Live

martha stewart public relations

Facebook has added live streaming as an option making it easier and cheaper to produce content – whether it is for branding and commercial purposes, sharing a big announcement with friends and family, or something yet to be discovered. Facebook Live is one more way FB offers for them to remain relevant and current. Martha Steward Facebook Queen? Martha Stewart ... Read More »

3 Examples of Savvy Companies working with China

chinese companies public relations

China is the world’s second largest economy, and their middle class is growing by the day. So those companies managing to join the Chinese economy are likely to rapidly increase their volume of business quickly if their product hits the sweet spot. In 2012 the upper-middle class in China made up about 14 percent of households in urban areas. Analysts ... Read More »

Traditional Media is Not Dead

traditional media pr

One of the hottest topics on digital marketing blogs is the death of traditional media. Almost anywhere you look on the web, you’ll find leading experts forecasting the demise of print, television, radio and other forms of traditional advertising. However, despite their grim predictions, traditional media isn’t dead. Rather, it’s evolving to meet the demands of consumers’ always-connected lifestyles. Smart ... Read More »

Paramount being sued for Transformers 4

transformers public relations

Paramount Studios is facing a lawsuit for, get this, not having enough product placement in Transformers 4. Yes … not enough. Now, while you are picking yourself up off the floor let me say, it’s really not having enough of the RIGHT product placement in the movie. Gizmodo reports the lawsuit is upwards of $27 million for “failing to place ... Read More »

How will the Broncos rebuild their brand?

denver broncos branding

From a PR perspective, one of the most interesting NFL teams to watch in the past few years has been the Denver Broncos. Not that long ago, the defending Super Bowl champions were a team in search of an identity. They had a quarterback problem and a suspect defense. Enter longtime Broncos Golden Boy, John Elway, who immediately began putting ... Read More »

Public Relations Campaign: The Key to Brand Management

Leaving reputation to chance is how many public figures, organizations, and corporations land in trouble. Just like people in everyday life, in spite of the endless possibilities for chaos, we tend to believe “it won’t happen to us.” And this is often true – until it’s not. What then? A public relations specialist’s job ensures reputation is managed and that ... Read More »

The Rise of Under Armour

under armour public relations

Remember when Riddell and Nike and Reebok ran the sports world? If you played pro ball, you wore a big brand. If you played little league, you wore the same big brand. It seemed like there was no way in for any new kid on the block. But Under Armour came decked out for a long battle. Now they’ve won. ... Read More »

Icons don’t always work well together

There are many iconic brands and individuals in the world, two big ones are Lands’ End, the clothing company selling mostly through a catalog experience, and another iconic name is Gloria Steinem, an in-your-face feminist, journalist, and women’s rights activist. But the president of Lands’ End decided the new catalog meant to celebrate women would be well-served with an interview ... Read More »

Top Tourism PR Campaigns

public relations

Here are a few travel PR campaigns for you to think about now Spring is approaching, and thoughts of warm weather may be filtering into your brain. Or maybe you are looking for an adventure – we have a few ideas you might like to look into. Idaho Okay, we get it, probably not one person expected Idaho to be ... Read More »

Manage a PR Crisis Before it Happens

Crisis PR Management

Yes, that sounds like a nearly impossible task, but only if you made sure the gate was closed AFTER the cattle got loose. There would have been no crisis if there was a plan in place and always followed to keep the gate firmly latched. That’s what PR crisis management should be about. As an example, recently several U.S. companies ... Read More »

Fox Brands Trump as a Liar

trump 5wpr

The rift between the GOP frontrunner for POTUS and Fox News continues to widen. After Trump vowed to skip the most recent Republican Primary debate, Fox released reports stating Trump is lying about its debate ad rates. The direct attack against Trump is evidence of Fox’s interesting and somewhat unprecedented position: declared adversary of its party’s leading candidate. Some are ... Read More »

Cosby’s PR Fall Continues

bill cosby public relations

Ten years ago, it would have been unlikely. Twenty years ago it would have been unthinkable. Today, still, it is shocking or, at least, jarring: “Bill Cosby has been arrested, his bail set at …” Sure, you might just be nodding your head and thinking, “finally” or “of course”, but admit it, not long ago, it would have seemed absurd ... Read More »

Public Relations for Data Breaches: What You Should Know

Data Breach Public Relations

Hacking attacks compromise a company’s technical infrastructure as well as stealing funds from company bank accounts, client’s financial data, and leaking proprietary internal communications. And it will kill a company’s reputation if they are seen to be weak or lax with security. Customers feel unsettled by possible cyber attacks. In 2014, Americans listed hacking as their number one fear. The well-publicized ... Read More »

Prunty Farms creates simple, engaging PR

Prunty Farms

Every season countless brands and businesses attempt to capture the holiday spirit in their advertising, using the hope and cheer of this time of year to grab attention and boost their brand. Many brands try too hard. They do too much and waste their chance with too elaborate or too “clever” spots that confuse or distract. They had the right ... Read More »

The Beatles Invade Spotify

beatles public relations

The wait is over. Finally, fans of music streaming app Spotify can Meet the Beatles. And they’re not alone. Users of Apple, Deezer and Google Play, will also have that privilege. While the move may not sound that earth-shattering to outsiders, it’s a sign the music industry is finally willing to admit things have Moved On. When it comes to ... Read More »