Tag Archives: PR Firm

Teaching Old Beauty Dogs New PR Tricks

5WPR PR Agency Scored with Simple Initiative

You may ask yourself what a guy like me is doing writing about beauty PR, but I can assure you this subject is just as natural to me as any other for the clients we serve at 5WPR. Our goal is to take a company in any fiercely competitive industry, and thrust their product to the forefront of the business ... Read More »

How to Handle Controversy in the Age of the Internet

5wpr controversy

For any business or public figure, finding your time in the spotlight brings certain responsibilities. Among them is being sure that any irresponsible actions you may have once wrestled with in the past must be put to rest. If there are any skeletons in your closet, that spotlight has a tendency to locate them and stir up controversy.And the internet ... Read More »

Beauty Brands Turning to YouTube to Communicate their Message

Beauty Public Realtions

With beauty being a visual industry, it’s no surprise that the industry is turning to social video to engage with customers. The majority of beauty brands acknowledge that the use of social media channel is one the top sources of driving traffic to and from the site.  Where Facebook and Twitter once dominated, YouTube is now emerging as the dominant ... Read More »

Online Marketing Considerations for Professional Service Firms

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When working out a marketing strategy for your professional services company, it is fundamental to keep in mind that you’re not in the same boat as those businesses that are promoting products online. Your marketing tactics will differ drastically because you provide legal advice, or you’re an accounting firm, or in financial advising. It’s true that the goal is the ... Read More »

Five Top Tips on How to Build a Beauty Brand using PR

beauty brands

It’s no doubt that the beauty industry is extremely competitive. And it’s not uncommon to see mature cosmetic brands such continually working on their brand image. The reason is that consumers are fickle and in general most don’t stick to one particular brand, which creates loyalty issues. But with beauty brands competing for business, how can you make sure that ... Read More »