When sales are not what they once were or what they are expected to be, companies generally face the tough choice to lay off workers. But, no matter how necessary those decisions may be, they don’t happen in a vacuum. Every time a major company is forced or chooses massive layoffs or pay cuts, it makes the news and triggers ... Read More »
Want a digital marketing campaign with a difference? The solution could be experiential marketing campaigns. Experiential marketing is a form of advertising that focuses on generating unique experiences for customers – the type that people flood their Instagram feed with and talk to their friends and family about. Experiential campaigns offer brands an authentic way to interact with their customers ... Read More »
Technology is headed in new directions these days, and accelerating at a rapid pace. Keeping up with the times can be hard work. But staying up to date is necessary in today’s world. Social media platforms are keeping up with all the new trends, and so are companies. Read More »
PokĂ©mon Go is having an impact in unexpected ways – apparently getting 3D images to sell your product is a step forward and PokĂ©mon Go has proved exactly that. Well, when it comes to PR and marketing, a product that hits the way PG has, means there’s bound to be other companies working to find ways of using the same ... Read More »
Hacking attacks compromise a company’s technical infrastructure as well as stealing funds from company bank accounts, client’s financial data, and leaking proprietary internal communications. And it will kill a company’s reputation if they are seen to be weak or lax with security. Customers feel unsettled by possible cyber attacks. In 2014, Americans listed hacking as their number one fear. The well-publicized ... Read More »
Eyeglasses come in all shapes, sizes, and purposes. Whether you want to look cool, soothe your eyes or see more clearly, knowing your plan makes the PR campaign focused to your goals. Here are a few marketing eyewear campaigns that have done well: Sarah Palin Glasses This was not so much a specific company, but a number of eyewear companies jumping ... Read More »
While the numbers are difficult to determine, roughly 1 to 2 million people enter a rehab clinic each year. Unfortunate as these situations are, these clinics are in great need of PR support. In an industry where success is measured by survival, PR experts play a critical role in managing the impact these unfortunate situations have on a clinic’s ability ... Read More »
Denver and Chicago are just two of the dozens of American cities vying for the honor of being called “the next Silicon Valley.” In fact, both cities have already adopted a nickname for this purpose; Denver, Boulder, Colorado Springs, and Fort Collins are part of “Silicon Mountain” while Chicago and Urbana-Champaign are part of the “Silicone Prairie.” Both Chicago and ... Read More »
The Oscar award program is an annual event that showcases the leading films made during the previous year. Actors, directors, cinematographers, and others involved in high-level filmmaking are honored through nominations in specific award categories. Public relations opportunities abound before, during, and after the airing of this awards show, and others like it. Before the Oscars. Nominations are announced ahead ... Read More »
In the public relations game, you will spend quite a bit of time connecting and interacting with editors, producers, and other media gatekeepers. It follows, then, that it’s probably a good idea to know how to interact positively, and profitably with those media gatekeepers. Ronn Torossian, CEO of 5WPR in New York, offers 3 tips on staying on an editor’s ... Read More »
No matter how much care you take to create a customer-friendly and inviting environment, sooner or later someone will really do something dumb. It might be you – and in many cases this is better – but more often it will be an employee. Might be an honest mistake. Might be your employee is just having a bad day. Either ... Read More »
I’m a New Yorker. I absolutely love it, and won’t let anyone else tell me different. I figure, if they don’t like it here, they can find someplace else to be or open their eyes to what they’re missing. And what are many advertising and public relations companies missing about the place I call home? Well, once I tell you ... Read More »
As CEO of a fashion PR firm, I have been part of many discussions about how to market the only clothing item most women love and loathe with similar intensity. Bras. Ask any woman and she will likely tell you she has some she loves and a few (or more) that just don’t fit right. Jockey is banking on that ... Read More »
Ronn Torossian is the CEO of New York Public Relations Firm, 5WPR. He is one of the most well-regarded public relations executives in the US: In recent months the American department store chain, JC Penney, learned a strange and painful lesson. Their customers prefer the illusion of savings to actual savings. Those customers are surely not the only ones. But ... Read More »
The United States Postal Service recently announced that it was “considering” eliminating Saturday service. Considering. Any decision would be far down the road, and no current customers would be affected in any way for the foreseeable future. But these facts did not stop the Internet rumor mill from going hog wild. Here at 5WPR we have a few ideas about ... Read More »
As consumer products continue to trend more toward high tech digital interfaces, technology PR firms are increasingly tasked with making the most advanced technologies appear point and click simple to use. A prime example of both this trend and this need is the completely customizable, consumer “designed” website. For a project like this you need corporate PR that speaks the “language ... Read More »
There are some ways a small business can market online like larger businesses. The factor that a small business can retain the most control over is by hiring a NY PR Firm that has a successful track record of working with small businesses. So what can a NY PR Firm do for you? There are countless benefits, but the most ... Read More »
Food and beverage companies long ago decided that high fructose corn syrup was the way to go. Overnight nearly every product that once contained “sugar” was sweetened with some mysterious substance called “high fructose corn syrup.” Then, with the launch of a single product in April 2009, PepsiCo set off a consumer products firestorm. Throwback, Pepsi’s namesake cola product made ... Read More »
Social media is the greatest blessing bestowed upon savvy PR firms in the history of marketing. Viral marketing has never been easier. Hundreds of millions can be repeatedly reached with a single click. But social media is simply a platform. Businesses and individuals still need firms such as 5WPR to help them make the most of this incredible tool and ... Read More »
Now that the big game has come and gone (blackout and all), football fans are only waiting for the next season to begin. However, behind the scenes, there are likely already plans and strategies for next year’s Super Bowl. Beyond the glitz, glamour, and expensive commercials there is an enormous PR machine at work. Public relations firms in New York city ... Read More »
5WPR Public Relations News, 5WPR New York PR Agency News from 5WPR and Ronn Torossian.