Verizon is not publicly admitting defeat, but the company is shifting its focus, at least that was the message offered in explanation of the companyâs reported decision to cut about 800 jobs in its media and advertising segment. Dominant in the wireless industry, Verizon wanted to diversify into digital advertising and hoped to do so on a level that could ... Read More »
Even if your grasp of PR is solid and your communication is effective, it can always be better. If you donât think so, look over your shoulder, because someone who is dedicated to being better is about to pass you by. If youâre ready to improve, here are some specific steps you can take to improve your public relations today. ... Read More »
Hurricane Michael carved a path of horror and destruction from Floridaâs âEmerald Coastâ and Big Bend regions north through several Deep South states. The path of destruction has rescue, utility, and cleanup efforts going around the clock to help people put their lives back in order. But, even as thousands along Floridaâs coast are still picking up the pieces, at ... Read More »
Ford Motor Company is in an interesting place. The auto industry as a whole faces major shifts in the coming years, and every brand has to figure out a way to manage these changes while staying competitive. For Ford, that means revamping the companyâs entire model line with either new upgrades or entirely new brands. In fact, Ford is expected ... Read More »
Few things grab consumersâ attention like humour, and Snickers seems to have nailed it again. Riding on the back of its wildly successful âYouâre Not You When Youâre Hungryâ campaign launched in 2010, Snickers and ad agency BDDO New York have launched a new banner ad: âGet one for the price of two!â If youâre not sure why thatâs funny, ... Read More »
Itâs a well known fact that women have been sidelined in the sporting world. However, what appears to be an attempt to rebrand itself as a supporter of the âwomanâs causeâ, FIFA announced its first ever global strategy for womenâs football, in what it describes as a attempt to ârealise the full potential that exists within the womenâs gameâ. The ... Read More »
Today, most people spend a minimum of around 2 hours on social media every day. In fact, there are some demographics that spend practically all of their waking hours checking their Instagram feeds or scrolling through Facebook. With information like that appearing on the top of industry headlines, it’s no surprise that influencer marketing has become such a popular way ... Read More »
When sales are not what they once were or what they are expected to be, companies generally face the tough choice to lay off workers. But, no matter how necessary those decisions may be, they donât happen in a vacuum. Every time a major company is forced or chooses massive layoffs or pay cuts, it makes the news and triggers ... Read More »
Want a digital marketing campaign with a difference? The solution could be experiential marketing campaigns. Experiential marketing is a form of advertising that focuses on generating unique experiences for customers – the type that people flood their Instagram feed with and talk to their friends and family about. Experiential campaigns offer brands an authentic way to interact with their customers ... Read More »
Technology is headed in new directions these days, and accelerating at a rapid pace. Keeping up with the times can be hard work. But staying up to date is necessary in today’s world. Social media platforms are keeping up with all the new trends, and so are companies. Read More »
PokĂ©mon Go is having an impact in unexpected ways â apparently getting 3D images to sell your product is a step forward and PokĂ©mon Go has proved exactly that. Well, when it comes to PR and marketing, a product that hits the way PG has, means thereâs bound to be other companies working to find ways of using the same ... Read More »
Hacking attacks compromise a company’s technical infrastructure as well as stealing funds from company bank accounts, clientâs financial data, and leaking proprietary internal communications. And it will kill a companyâs reputation if they are seen to be weak or lax with security. Customers feel unsettled by possible cyber attacks. In 2014, Americans listed hacking as their number one fear. The well-publicized ... Read More »
Eyeglasses come in all shapes, sizes, and purposes. Whether you want to look cool, soothe your eyes or see more clearly, knowing your plan makes the PR campaign focused to your goals. Here are a few marketing eyewear campaigns that have done well: Sarah Palin Glasses This was not so much a specific company, but a number of eyewear companies jumping ... Read More »
While the numbers are difficult to determine, roughly 1 to 2 million people enter a rehab clinic each year. Unfortunate as these situations are, these clinics are in great need of PR support. In an industry where success is measured by survival, PR experts play a critical role in managing the impact these unfortunate situations have on a clinicâs ability ... Read More »
Denver and Chicago are just two of the dozens of American cities vying for the honor of being called âthe next Silicon Valley.â In fact, both cities have already adopted a nickname for this purpose; Denver, Boulder, Colorado Springs, and Fort Collins are part of âSilicon Mountainâ while Chicago and Urbana-Champaign are part of the âSilicone Prairie.â Both Chicago and ... Read More »
The Oscar award program is an annual event that showcases the leading films made during the previous year. Actors, directors, cinematographers, and others involved in high-level filmmaking are honored through nominations in specific award categories. Public relations opportunities abound before, during, and after the airing of this awards show, and others like it. Before the Oscars. Nominations are announced ahead ... Read More »
In the public relations game, you will spend quite a bit of time connecting and interacting with editors, producers, and other media gatekeepers. It follows, then, that itâs probably a good idea to know how to interact positively, and profitably with those media gatekeepers. Ronn Torossian, CEO of 5WPR in New York, offers 3 tips on staying on an editorâs ... Read More »
No matter how much care you take to create a customer-friendly and inviting environment, sooner or later someone will really do something dumb. It might be you â and in many cases this is better â but more often it will be an employee. Might be an honest mistake. Might be your employee is just having a bad day. Either ... Read More »
Iâm a New Yorker. I absolutely love it, and wonât let anyone else tell me different. I figure, if they donât like it here, they can find someplace else to be or open their eyes to what theyâre missing. And what are many advertising and public relations companies missing about the place I call home? Well, once I tell you ... Read More »
As CEO of a fashion PR firm, I have been part of many discussions about how to market the only clothing item most women love and loathe with similar intensity. Bras. Ask any woman and she will likely tell you she has some she loves and a few (or more) that just donât fit right. Jockey is banking on that ... Read More »
News and updates from 5W Public Relations and 5WPR CEO Ronn Torossian.