Tag Archives: Media Relations

Five Top Tips on How to Build a Beauty Brand using PR

beauty brands

It’s no doubt that the beauty industry is extremely competitive. And it’s not uncommon to see mature cosmetic brands such continually working on their brand image. The reason is that consumers are fickle and in general most don’t stick to one particular brand, which creates loyalty issues. But with beauty brands competing for business, how can you make sure that ... Read More »