Tag Archives: 5W Public Relations

Content Marketing to Grow your Brands Awareness and Sales

Building credibility, brand awareness and sales has historically been fairly straightforward for brick and mortar businesses. These types of companies usually take enormous resources to get off the ground and will typically also have the necessary capital to advertise their name in various media. If customers find that their product or service is one that they need and if the ... Read More »

Mixing PR with SEO: Ultimate Strategy for Digital Success

pr and seo

For some odd reason, people always seem to treat PR and SEO as if they were to wholly different entities, completely unrelated to one another. For savvy businesspeople and web entrepreneurs, however, SEO and PR are regarded as being connected to one another. Efforts to achieve great PR while instituting effective SEO into your online marketing attempts can be the ... Read More »

Tips to take your PR Career to the Next Level

pr career advice 5wpr

Being in the PR business is a huge deal. Helping businessmen, companies, celebrities, public figures, organizations, and basically any brand could be an exciting career. You can help these people get their products, their name, and everything they want the media to know about them in the eyes of customers and potential clients. New trends will be growing and new ... Read More »

3 Elements of a Top PR Campaign

Top PR Campaign

Everyday, countless press releases are submitted, countless public relations campaigns are launched, and millions of brands enter the harsh light of the public eye. What happens next depends on an endless number of decisions, and moving parts. Many of these factors are completely outside your control. But, according to PR guru, and president of 5W Public Relations, Ronn Torossian, at least ... Read More »

Don’t Tweet Dumbly !

Twitter-Misinfo

Social media is one of the most convenient ways ever conceived to communicate with the largest number of people. The potential for PR, and for profit, is nearly endless. But there are some pitfalls. A lesson one young professional learned the hard way in a recent – and very public – firing. Her offense? Being incredibly stupid on Twitter. While ... Read More »

Three Ways to Control the Message

control the message

In most PR situations, there comes a point when you need to take control of the narrative, and define the conversation. The best case scenario is when you start the conversation with a planned campaign, and continue to control the narrative throughout. However, this is also not how things usually happen. In a public relations scenario, there are infinitely more ... Read More »

Sign of Bad Times in South Africa

south african sign

By now, the world has heard. South African officials hired a fake sign language interpreter to work at the largest public event that country has seen, well, ever. With new information pouring into the public sphere every day, South Africa is facing a PR crisis. Yes, the country has been seen as backward, dangerous, bigoted and many other negatives. But, ... Read More »

Golden Globes Uproar – Good or Bad for TV Brands?

golden globes 5wpr

Golden Globe nominations have been released. As expected, there are a few surprises, and more than a few unexpected snubs. As you can imagine, it’s the snubs that really have fans worked up in a lather. People who could not even tell you who won the Globes last year are fuming on message boards, and comment threads because their favorites ... Read More »

Entertainment Magazine Borrows Fame from Subjects

entertainment magazine

Recently, Entertainment Weekly found itself caught right in the crosshairs of the changing media market. With most people now getting their entertainment content online, or via social media, how could a glossy print publication weather the storm? As Ronn Torossian points out, successful media companies live and breathe on the strength, or stickiness, of their content. For Entertainment Weekly the ... Read More »

When ‘busy’ Equals Bad

busy equals bad

Hitting the right mark between competent and experienced and overworked and desperate can be difficult. But, when you are marketing business-to-business services, your public relations success depends on striking exactly the right balance. Read More »

What Makes You Successful?

success in your career

Markets are crowded. No matter what you do, there will be competition vying for your market share. That’s the nature of free enterprise. However, the strength of free enterprise as a system lies in the ability to build and protect your reputation. But what would you rather be known for? Consistency or uniqueness? Which trademark should your consumer PR strive ... Read More »

Tips on Avoiding a Classic PR Mistake

public relations mistakes

When a company goes all out to introduce a new product to an established market, there can be some unexpected – and unfortunate – blowback. Some customers may feel pressured to exchange loyalties, pursuing the new product in lieu of the old. Torossian has some tips for companies launching new products who want to make sure their established brands are ... Read More »

Guerilla PR Gambits That Work

guerilla public relations

At 5WPR, we are committed to doing “traditional” PR better than our competition. After all, traditional PR approaches are “traditional” because they are also timeless. They have worked, still work and will continue to work for the foreseeable future. However, in some cases, it can be smart to mix in some nontraditional or “guerilla” PR to get your message out ... Read More »

Advice from a Journalist to PR Folks; 9 Do’s and Don’ts

PR TO JOURNALIST

Big Promise, no Delivery. I can’t tell you how many times I’ve had a PR person contact me for a story I’m writing and promise a person or company. Then, I don’t hear back from them for a few days or a week. Then they tell me that person or company isn’t available. Congratulations, you’ve just lost all credibility. Don’t you ... Read More »

PR Implications of Jockey’s Revolutionary Bra Line

fashion pr bra

As CEO of a fashion PR firm, I have been part of many discussions about how to market the only clothing item most women love and loathe with similar intensity. Bras. Ask any woman and she will likely tell you she has some she loves and a few (or more) that just don’t fit right. Jockey is banking on that ... Read More »