Tag Archives: 5W Public Relations

On the afternoon of May 29, people in need of a caffeine pick-me-up had to go somewhere other than Starbucks. More than 175,000 Starbucks employees were otherwise engaged, taking ‘mandatory racial bias education’ training in response to a major PR crisis that triggered talks of boycotts and picketing at coffee shop locations across the United States. You know the story… ... Read More »

Want a digital marketing campaign with a difference? The solution could be experiential marketing campaigns. Experiential marketing is a form of advertising that focuses on generating unique experiences for customers – the type that people flood their Instagram feed with and talk to their friends and family about. Experiential campaigns offer brands an authentic way to interact with their customers ... Read More »

Many college PR and communications degrees have started to de-emphasize upper-level writing skills in favor of ethics and strategic thinking. Those are good areas to add to the courses, but passing on the writing courses regarding a profession that is still very oriented to the written word is a mistake. Here are some of the reasons a PR professional still ... Read More »

NASA hasn’t had much in the way of positive public relations fodder since it mothballed the space shuttles. Remember, not that long ago, when astronauts were every kid’s hero and the space shuttle launch was Must See TV? Read More »

The NFL sees the writing on the wall. People are watching less TV. MUCH less TV, and they are spending a lot of time – even when the TV is on – logged on to social media. So, how can the NFL maintain its fan base while also reaching out to fans and potential fans who would rather watch video ... Read More »

Listen to some, especially on social media on Mondays, and you might think the average American hates his job and his (or her) life. And given two recent metrics, there might be an explanation: overall, U.S. employers slowed their hiring over the month of August and the slowed raises in salaries as well. Less help and less money? Yes, those ... Read More »

Client Trust is Key Trust – or consumer confidence – is one of the most expensive commodities any business or brand can invest in. It takes a lot to win that trust, but it’s much more expensive to buy back once that trust has been broken. Just ask Chipotle, Volkswagen or GM … or WhatsApp. The messaging app was hugely ... Read More »

Pokémon Go is having an impact in unexpected ways – apparently getting 3D images to sell your product is a step forward and Pokémon Go has proved exactly that. Well, when it comes to PR and marketing, a product that hits the way PG has, means there’s bound to be other companies working to find ways of using the same ... Read More »

When social media first began, with its projected marketing potential, critics claimed it wasn’t viable. Now social media platforms have many useful advertising options while still boasting ways to offer information for free. Every year new platforms emerge. According to Forbes magazine, the following social media technologies are predicted to dominate the industry in 2016. Read More »

As with any aspect of business, when you conduct certain activities often determines the success of it. For instance, most businesses know the best time to open a business is around 8 a.m. or 9 a.m., and that the best time to serve lunch is at noon. So when it comes to social media, which is also an important part ... Read More »

Retail is one of the most competitive industries in the business world because it specializes in the reason businesses exist: to buy and sell. Some of the biggest names in the industry include Wal-Mart, Target, and Home Depot. However, there are also smaller companies in retail using public relations approaches to grow their business. Here’s how they do it. Read More »

Millennials have recently overtaken baby boomers in pet ownership, creating a whole new approach to marketing to pets. With Millennials delaying the addition of children to their families, more are opting to own pets. People between 20 to 34 are more likely to spend more money on their beloved pets, with more spur of the moment spending on toys and ... Read More »

One of the hottest topics on digital marketing blogs is the death of traditional media. Almost anywhere you look on the web, you’ll find leading experts forecasting the demise of print, television, radio and other forms of traditional advertising. However, despite their grim predictions, traditional media isn’t dead. Rather, it’s evolving to meet the demands of consumers’ always-connected lifestyles. Smart ... Read More »

From a PR perspective, one of the most interesting NFL teams to watch in the past few years has been the Denver Broncos. Not that long ago, the defending Super Bowl champions were a team in search of an identity. They had a quarterback problem and a suspect defense. Enter longtime Broncos Golden Boy, John Elway, who immediately began putting ... Read More »

Leaving reputation to chance is how many public figures, organizations, and corporations land in trouble. Just like people in everyday life, in spite of the endless possibilities for chaos, we tend to believe “it won’t happen to us.” And this is often true – until it’s not. What then? A public relations specialist’s job ensures reputation is managed and that ... Read More »

There are many iconic brands and individuals in the world, two big ones are Lands’ End, the clothing company selling mostly through a catalog experience, and another iconic name is Gloria Steinem, an in-your-face feminist, journalist, and women’s rights activist. But the president of Lands’ End decided the new catalog meant to celebrate women would be well-served with an interview ... Read More »

Here are a few travel PR campaigns for you to think about now Spring is approaching, and thoughts of warm weather may be filtering into your brain. Or maybe you are looking for an adventure – we have a few ideas you might like to look into. Idaho Okay, we get it, probably not one person expected Idaho to be ... Read More »

Yes, that sounds like a nearly impossible task, but only if you made sure the gate was closed AFTER the cattle got loose. There would have been no crisis if there was a plan in place and always followed to keep the gate firmly latched. That’s what PR crisis management should be about. As an example, recently several U.S. companies ... Read More »

When bad publicity hits a company or an organization, public relations campaigns should be fashioned to suit the situation. No one rule can be said to apply to all occasions. Some situations demand a strong immediate response. Any delay will be damaging as the news media will have moved on to other stories and, in the absence of an immediate counter ... Read More »

Video PR has blown up in 2015 with mobilized media being the mainstream way of obtaining information. Here’s a comprehensive list of growing trends proven to catch customer’s attention and continue the growth of businesses. Visual Storytelling The most creative and innovative trend formed in 2015 is the ability to weave narratives with visual cues capturing the imagination of consumers. ... Read More »