Protecting Your Brand from the PR Crisis Domino Effect
After the recent Ethiopian Airlines disaster, it was all hands on deck for Boeing and for all airlines flying the
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5W Public Relations
Verizon Responds to Job Cuts
Verizon is not publicly admitting defeat, but the company is shifting its focus, at least that was the message offered
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How to engage people when writing about machines
Writing about consumer technology can be a challenging task for PR professionals. There are technical aspects that need to be
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Patagonia Makes Multi-Million-Dollar Statement
Patagonia has made political action a part of its brand presence in the marketplace for some time, but a recent
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Florida Official Facing Tough Questions After Misuse Investigation Revealed
Hurricane Michael carved a path of horror and destruction from Florida’s “Emerald Coast” and Big Bend regions north through several
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Starbucks Shuts Down for Training Day
On the afternoon of May 29, people in need of a caffeine pick-me-up had to go somewhere other than Starbucks.
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Tips for Better Experiential Marketing In 2018
Want a digital marketing campaign with a difference? The solution could be experiential marketing campaigns. Experiential marketing is a form
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Why Writing Is Important for PR Professionals
Many college PR and communications degrees have started to de-emphasize upper-level writing skills in favor of ethics and strategic thinking.
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NASA astronaut chats with pediatric cancer patients
NASA hasn’t had much in the way of positive public relations fodder since it mothballed the space shuttles. Remember, not
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NFL breaks ground with Twitter live stream
The NFL sees the writing on the wall. People are watching less TV. MUCH less TV, and they are spending
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Americans have a sunnier outlook, can you capitalize ?
Listen to some, especially on social media on Mondays, and you might think the average American hates his job and
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What Happens When you Break your Client’s Trust
Client Trust is Key Trust – or consumer confidence – is one of the most expensive commodities any business or
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Marketing to Children Going 3D
Pokémon Go is having an impact in unexpected ways – apparently getting 3D images to sell your product is a
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Trends in Social Media
When social media first began, with its projected marketing potential, critics claimed it wasn’t viable. Now social media platforms have
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Best Times to Post on Instagram
As with any aspect of business, when you conduct certain activities often determines the success of it. For instance, most
Read morePublic Relations Tips for Small Retail Businesses
Retail is one of the most competitive industries in the business world because it specializes in the reason businesses exist:
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Marketing to Millennials with Pets
Millennials have recently overtaken baby boomers in pet ownership, creating a whole new approach to marketing to pets. With Millennials
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Traditional Media is Not Dead
One of the hottest topics on digital marketing blogs is the death of traditional media. Almost anywhere you look on
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How will the Broncos rebuild their brand?
From a PR perspective, one of the most interesting NFL teams to watch in the past few years has been
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Public Relations Campaign: The Key to Brand Management
Leaving reputation to chance is how many public figures, organizations, and corporations land in trouble. Just like people in everyday
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