Superbowl Snacking: Food and Beverage Public Relations Insights

It’s probably no surprise to you that Super Bowl Sunday is the second biggest food consumption day of the year in the U.S. The first is Thanksgiving, also not news, since there are some out there that aggressively hit the gym in the week following the holiday. Just like November, the month of January offers almost limitless opportunities for food producers, though the menu is quite different. This time of year is among the more profitable, especially for snack food companies and manufacturers of quick, convenient appetizer-style finger foods.

With Super Bowl Sunday right around the corner, 5WPR ramps up its marketing efforts for our food and beverage clients. You don’t have to be a football fan, or even a sports enthusiast, to know that snacks are a huge part of making the big game party a success.

Our team’s strategy for these clients is simple: seize on the appetites of consumers in order to maximize visibility. However, we know the window of opportunity is short. The holidays are just behind us, and the Super Bowl falls around the first week of February. This gives 5WPR roughly a month to intoxicate consumers with tasty morsels and finger food munchies they’ll love to nosh on during the game.

Whether we’re trying to reach the hard core sports nut or the fan who only tunes into football one day a year, 5WPR knows that it’s all about convenience when preparing food for the big game. As a top PR company in NYC, our team works with our client to develop a campaign that centers on quick, easy to fix appetizers.

No one wants to miss a game changing play or hilarious Super Bowl TV spot while sweating away in the kitchen. Excuse the pun, but we take the ball and run with it.

Chips and dip are always crowd pleaser, and snack mixes are standard fare for game day consumption. We also want to convince party hosts that, with a little more effort, they can easily prepare a spread that includes pizza bites, cheese and crackers, and cocktail meatballs. There’s a product out there for any taste and cooking comfort level, so it’s our job at 5WPR to maximize visibility that gives consumers an array of choices for Super Bowl snacks.