Ronn Torossian

How a Professional Writer Can Enhance Your Marketing

How a Professional Writer Can Enhance Your Marketing

Part of public relations is making sure that the correct message is conveyed about a business or individual. While that certainly takes a certain degree of marketing magic, there is also a hidden element to it that sometimes goes unnoticed: writing. Think of it this way. You could be the greatest marketer in the world or the most astute and ... Read More »

How to Handle Controversy in the Age of the Internet

5wpr controversy

For any business or public figure, finding your time in the spotlight brings certain responsibilities. Among them is being sure that any irresponsible actions you may have once wrestled with in the past must be put to rest. If there are any skeletons in your closet, that spotlight has a tendency to locate them and stir up controversy.And the internet ... Read More »

Beauty Brands Turning to YouTube to Communicate their Message

Beauty Public Realtions

With beauty being a visual industry, it’s no surprise that the industry is turning to social video to engage with customers. The majority of beauty brands acknowledge that the use of social media channel is one the top sources of driving traffic to and from the site.  Where Facebook and Twitter once dominated, YouTube is now emerging as the dominant ... Read More »

Can Rebranding Save Your Image?

Can Rebranding Save

Rebranding your business can be a huge and daunting ordeal. However, this isn’t always the case. Maybe your logo just looks outdated or your website needs a fresh and modern redesign. If that’s the case, rebranding can actually be quite fun and exciting. Still, rebranding can be a risky venture that should not be approached lightly. Rebranding can help save ... Read More »

Online Marketing Considerations for Professional Service Firms

digital_marketing

When working out a marketing strategy for your professional services company, it is fundamental to keep in mind that you’re not in the same boat as those businesses that are promoting products online. Your marketing tactics will differ drastically because you provide legal advice, or you’re an accounting firm, or in financial advising. It’s true that the goal is the ... Read More »

Mark Birnbaum & The Meatpacking District

Mark Birnbaum, Eugene Remm and others have made a radical change of the Meatpacking District, which not so many years ago was a less than desirable place.  Today the world has changed.  Some perceptions on the meatpacking district: “Not so long ago, the trendiest thing worn in the Meatpacking District was a blood-stained apron… Despite the haute onslaught, the neighborhood ... Read More »

Why PR Needs to be a Part of your SEO Strategy

pr and seo

Considering SEO (search engine optimization) and PR (public relations) as part of your marketing strategy has become ever so important due to the latest Google update. Google has put an end to sites that aggregate news to generate traffic. What they want is unique, well-written content that is linked to high quality sites. Ken McGaffin gives us his top tips ... Read More »

Big Brands are not Answering their Customers’ Tweets

public relations

  According to a study from digital marketing firm Acquity Group, 71% of biggest retail brands are not responding to their customers’ tweets. The study included 50 retailers in Interbrand’s Report, Best Retail Brands, and from their findings they found that 90% of the large retailers are active on Twitter, but that only 29% of them use it to actively ... Read More »

Brilliant Marketing: Taking Current events and Making it your Story

juda engelmayer

The most common obstacle to generating consistent publicity for your brand is the often aggressive attack of current events which takes over just about every segment and opportunity.  In an otherwise routine news cycle, where random car accidents, harsh weather or middle American community meeting-gone wrong makes the headlines, news organizations look for “bigger” news to drive headlines, viewers and ... Read More »

An Attention Grabbing Headline is Essential for your Blog

attention grabbing headline

You’ve invested time developing a blog post topic, eloquently drafting and editing the content, compiling pictures, video and graphics, so now it’s time to slap on a header and upload your masterpiece. Wrong! Blogging 101 will tell you this is absolutely unacceptable. Your company’s posts won’t get a single view if they’re capped with a lackluster header that is merely ... Read More »

Pinterest Privacy: What’s to Come?

pinterest vs twitter

In today’s digital world, communications and consumers move quicker than ever before. Once something is said or done, it’s hard to put that genie back in the box.   As king of the hill, Pinterest naturally faces a lot of challengers – but by voicing certain shortcomings of the site they may soon face a major challenge. They recently began curtailing ... Read More »

Diversified Online Approach is Best for Your Brand

If you know anything about the stock market, there is one message successful investors drill home at every opportunity: Diversify your investments. The approach makes complete sense. You don’t want to subject yourself to complete economic breakdown if some catastrophic turn of events causes your portfolio to take a downward spiral. Only making acquisitions in one portion of the market ... Read More »

Five Top Tips on How to Build a Beauty Brand using PR

beauty brands

It’s no doubt that the beauty industry is extremely competitive. And it’s not uncommon to see mature cosmetic brands such continually working on their brand image. The reason is that consumers are fickle and in general most don’t stick to one particular brand, which creates loyalty issues. But with beauty brands competing for business, how can you make sure that ... Read More »