Ronn Torossian

Three Reasons Americans Are Obsessed With Celebrity

Three Reasons Americans Are Obsessed With Celebrity

Everyone knows about a famous person. That is, in effect, what makes them famous. But in the 24/7 wired-in-news world we all live in, information consumers can’t seem to get enough of celebrity news. The press has always covered the comings and goings and lifestyles of the glitterati, and society has always eaten it up. Whether talking about their fabulous ... Read More »

Public Relations Implications of Internet Privacy

Public Relations Implications of Internet Privacy

Internet privacy is a hot topic these days. Article after article is being written about how unsafe content can be online. While there is some truth to these issues and certainly reasons to be cautious, when it comes to privacy online, that horse left the barn a long time ago. Even if you take steps to keep things hidden, secret ... Read More »

The Royal Baby and Social Media

royal baby

On Monday, July 22, 2013, the heir to the throne of England was born.  George Alexander Louis, to be known as His Royal Highness Prince George of Cambridge, has been a flashpoint of media attention since the news reports first surfaced that Prince William and his wife Kate Middleton were pregnant.  Monarchs have been born in England for millennia, but ... Read More »

PR and the Box Office

public relations box office

Movies are great fun, whether you’re going on a date, hanging out with friends, or looking for something to do with the family on a rainy night.  Movies are also big business, generating $36.2 billion worldwide in 2011.  Unfortunately, with fewer movies being made and released commercially, and the demand for big budget effects and high-dollar superstar actors, the movie ... Read More »

When You Come Bearing Jobs

come-bearing-jobs

When a new company plans a move into a new area, state or region, public relations plays a key role in that transition. And not just consumer PR either. The new company would be wise to connect and commit to that community in visible and tangible ways. Open the lines of communication and keep them open. You may not be ... Read More »

Five Ways to Beat Writers Block

beat writers block

I maintain several websites and content-rich blog sites in order to promote my business and connect with potential clients. Each of these requires a steady stream of compelling, original content to keep readers engaged. I’ve been asked many times how I can keep up with this. “Don’t you ever run out of ideas?” Well, sure. It’s not always like snapping ... Read More »

When ‘busy’ Equals Bad

busy equals bad

Hitting the right mark between competent and experienced and overworked and desperate can be difficult. But, when you are marketing business-to-business services, your public relations success depends on striking exactly the right balance. Read More »

Ronn Torossian Reveals Corporate PR Secrets

corporate public relations

When you are a brand new business, there is no cookie-cutter approach to public relations and marketing. At least, according to Ronn Torossian, there should not be. All businesses are different. All markets are in flux at all times. Because of these two fundamental realities, no two market approaches should be exactly the same. Then why do so many businesses ... Read More »

What Makes You Successful?

success in your career

Markets are crowded. No matter what you do, there will be competition vying for your market share. That’s the nature of free enterprise. However, the strength of free enterprise as a system lies in the ability to build and protect your reputation. But what would you rather be known for? Consistency or uniqueness? Which trademark should your consumer PR strive ... Read More »

Tips on Avoiding a Classic PR Mistake

public relations mistakes

When a company goes all out to introduce a new product to an established market, there can be some unexpected – and unfortunate – blowback. Some customers may feel pressured to exchange loyalties, pursuing the new product in lieu of the old. Torossian has some tips for companies launching new products who want to make sure their established brands are ... Read More »

The Consumer PR Approach of Age Segregation

consumer pr segregation

CNN reported that in early June 2013, AirAsia X flights to China, Taiwan, Japan, Korea, Australia and Nepal would now ban children under the age of 12 from the first seven rows of economy class flights. The CEO of AirAsia X, Azran Osman-Rani, described the new policy as “a heavenly package for those who want peace of mind.” By “mind,” frequent ... Read More »

How the Doubling of Manhattan’s Population Can Help Any NYC PR Firm

new york city

I’m a New Yorker. I absolutely love it, and won’t let anyone else tell me different. I figure, if they don’t like it here, they can find someplace else to be or open their eyes to what they’re missing. And what are many advertising and public relations companies missing about the place I call home? Well, once I tell you ... Read More »

5 Vine Tips to Help your Brand Strategy

vine-tips-5wpr

It may seem funny to start a blog piece about Vine with talking about Youtube, but if you think about it, it makes a lot of sense. For one thing, Youtube is the forerunner of Vine, as the first social media venue making use of video clips. For another thing, in attempting to define Vine, a short analysis of Youtube ... Read More »

Marketing: Why Honesty is the Best Policy

digital marketing

The digital age is transforming the way we do business in all aspects. From a marketing perspective, truth can no longer be considered an oxymoron in sales or advertising but rather a necessity as businesses compete in an increasingly transparent marketplace. The role of marketing in the past has been to communicate a message to consumers that their brand or ... Read More »

Pitfalls of Web 2.0 That A PR Agency Needs to Avoid

tech pr

Thanks to technology, we can now get our messages to our intended audience at the click of a button. This instantaneous way of life has become the norm for most businesses. However, there are a few ways that our reliance on technology can hurt us more than it can help. There are certain pitfalls that we all need to be ... Read More »

How PR Played a Huge Role in the Super Bowl

5wpr superbowl

Now that the big game has come and gone (blackout and all), football fans are only waiting for the next season to begin. However, behind the scenes, there are likely already plans and strategies for next year’s Super Bowl. Beyond the glitz, glamour, and expensive commercials there is an enormous PR machine at work. Public relations firms in New York city ... Read More »

3 Things You Need to Succeed in the World of Digital PR

digital public relations

There is one crucial difference between traditional PR approaches and the digital PR world: in digital PR, you have to basically live on the internet. As the means of getting a message to the public evolves on a seemingly daily basis, a digital PR agency is tasked with the responsibility of staying up to date on the latest 2015 trends. ... Read More »

What’s “No-No” for Awards Season

awards

When consumers see the distinctive make up looks that actresses wear to walk down the red carpets during Awards every year, they usually remark that the women look gorgeous. Other starlets sport cosmetic creations that could be described as bold, and there are always a few that border on outrageous. While viewers observe these looks and comment, either favorably or negatively, the ... Read More »

This Year’s International Home & Housewares Show Highlights

International Home & Housewares

The hippest and boldest designers release their newest innovations in home décor and renovations at the International Home & Housewares Show which takes place inChicago. The latest in technology, style and furniture for residential spaces are typically intended to amaze and astonish for that “Wow” factor that will make the designer’s moniker a household name. When the show wraps up, ... Read More »

5WPR’s Home Design Clients Bring the Outside In

5WPR’s Home Design Clients Bring the Outside In

Every week lifestyle PR agencies are faced with incorporating the latest styles in home design into their marketing campaigns for clients. Like any top PR agency, the team at 5WPR has seen various interior looks come and go, and the more outrageous fads are the first to fall by the wayside. One of the newest trends in kitchen design and ... Read More »