Public Relations

Is Social Media the New Cigarette?

social media

I have asked before if social media is like taking a nap, going to the water cooler, or going out for a smoke? Here is a study from Retrevo that asks a different question: Is Social Media the New Cigarette? It other words, it looked at social media addiction and found a lot. Retrevo’s “Gadgetology Report” is an ongoing study ... Read More »

6 Online Guidance Points for Nonprofits

online non profit

It may seem funny to start a blog piece about Vine with talking about Youtube, but if you think about it, it makes a lot of sense. For one thing, Youtube is the forerunner of Vine, as the first social media venue making use of video clips. For another thing, in attempting to define Vine, a short analysis of Youtube ... Read More »

How Samsung Pays the Bills

samsung vs apple

I can neither confirm nor deny the following story. Some have sworn it happened. Others are equally convinced it’s hoax. Either way, it’s some interesting PR in this generation’s version of the Cola Wars. Read More »

Guerilla PR Gambits That Work

guerilla public relations

At 5WPR, we are committed to doing “traditional” PR better than our competition. After all, traditional PR approaches are “traditional” because they are also timeless. They have worked, still work and will continue to work for the foreseeable future. However, in some cases, it can be smart to mix in some nontraditional or “guerilla” PR to get your message out ... Read More »

How to Encourage People to Drink Up for Profits

ronn torossian pr people drink up

In a market growing crowded with microbrews, specialty drinks and endless new brands seeking market share, food and beverage PR has become a moving target. Ronn Torossian and 5W Public Relations, a finalist for public relations agency of the year manages several high-profile food and beverage PR clients and continues to bring them success even as the market expands. To ... Read More »

5 Vine Tips to Help your Brand Strategy

vine-tips-5wpr

It may seem funny to start a blog piece about Vine with talking about Youtube, but if you think about it, it makes a lot of sense. For one thing, Youtube is the forerunner of Vine, as the first social media venue making use of video clips. For another thing, in attempting to define Vine, a short analysis of Youtube ... Read More »

P is for Promise: Have you met the 5th P?

public relations campaign

We’ve all heard of the core fundamentals of marketing which is based on the four P’s: Product, Price, Promotion, and Place. In other words, put the right ‘product’ in the right ‘place’ at the right ‘price’ and ‘promote’ it. (of course a public relations campaign wouldn’t hurt either) But in the efforts of many businesses to promote their products or ... Read More »

Marketing: Why Honesty is the Best Policy

digital marketing

The digital age is transforming the way we do business in all aspects. From a marketing perspective, truth can no longer be considered an oxymoron in sales or advertising but rather a necessity as businesses compete in an increasingly transparent marketplace. The role of marketing in the past has been to communicate a message to consumers that their brand or ... Read More »

User-submitted videos create continuous buzz

go pro public relations

When your target market is people in motion, you better figure out a way to connect with them on the move. GoPro’s PR firm decided to let their customers sell to each other. An interesting technology PR approach that worked like a charm. User-submitted videos create continuous buzz. Typically, PR for companies selling camera equipment includes lists of specs, types and ... Read More »

What Kid’s TV Can Teach Us about Public Relations

Tv and Public Relations

Children’s television, whether on public broadcasting or cable, is an undeniable marketing powerhouse. But what can kid’s TV teach us about how to manage entertainment PR? Entertainment PR is not always aiming at the actual consumer Children’s program marketing and kid’s entertainment PR is an interesting operation because, while the programming is aimed at the kids, they are not the ... Read More »

What Can a NY PR Firm Do For You?

There are some ways a small business can market online like larger businesses. The factor that a small business can retain the most control over is by hiring a NY PR Firm that has a successful track record of working with small businesses. So what can a NY PR Firm do for you? There are countless benefits, but the most ... Read More »

Critical Elements Every NY PR Agency Must Follow

ny-pr

Social media has changed the way a lot of industries do their business—and PR is no exception. Combine that with a long list of companies that talk a good PR game but actually don’t know the first thing about social media and there is lots of room for confusion. So before you invest in a PR agency, check their Twitter ... Read More »

Spinning Government Mandates

Spinning Government Mandates

It’s truly amazing when the federal government throws you a bone and sets a perfect marketing opportunity right at your feet. Even better, if the regulation that requires compliance by your client’s potential customers spells out the incentives and penalties, you have a diamond in the rough. The challenge is to digest the content that the government provides and spin ... Read More »

How a Professional Writer Can Enhance Your Marketing

How a Professional Writer Can Enhance Your Marketing

Part of public relations is making sure that the correct message is conveyed about a business or individual. While that certainly takes a certain degree of marketing magic, there is also a hidden element to it that sometimes goes unnoticed: writing. Think of it this way. You could be the greatest marketer in the world or the most astute and ... Read More »

How to Handle Controversy in the Age of the Internet

5wpr controversy

For any business or public figure, finding your time in the spotlight brings certain responsibilities. Among them is being sure that any irresponsible actions you may have once wrestled with in the past must be put to rest. If there are any skeletons in your closet, that spotlight has a tendency to locate them and stir up controversy.And the internet ... Read More »

Beauty Brands Turning to YouTube to Communicate their Message

Beauty Public Realtions

With beauty being a visual industry, it’s no surprise that the industry is turning to social video to engage with customers. The majority of beauty brands acknowledge that the use of social media channel is one the top sources of driving traffic to and from the site.  Where Facebook and Twitter once dominated, YouTube is now emerging as the dominant ... Read More »

Online Marketing Considerations for Professional Service Firms

digital_marketing

When working out a marketing strategy for your professional services company, it is fundamental to keep in mind that you’re not in the same boat as those businesses that are promoting products online. Your marketing tactics will differ drastically because you provide legal advice, or you’re an accounting firm, or in financial advising. It’s true that the goal is the ... Read More »

Why PR Needs to be a Part of your SEO Strategy

pr and seo

Considering SEO (search engine optimization) and PR (public relations) as part of your marketing strategy has become ever so important due to the latest Google update. Google has put an end to sites that aggregate news to generate traffic. What they want is unique, well-written content that is linked to high quality sites. Ken McGaffin gives us his top tips ... Read More »

Brilliant Marketing: Taking Current events and Making it your Story

juda engelmayer

The most common obstacle to generating consistent publicity for your brand is the often aggressive attack of current events which takes over just about every segment and opportunity.  In an otherwise routine news cycle, where random car accidents, harsh weather or middle American community meeting-gone wrong makes the headlines, news organizations look for “bigger” news to drive headlines, viewers and ... Read More »

An Attention Grabbing Headline is Essential for your Blog

attention grabbing headline

You’ve invested time developing a blog post topic, eloquently drafting and editing the content, compiling pictures, video and graphics, so now it’s time to slap on a header and upload your masterpiece. Wrong! Blogging 101 will tell you this is absolutely unacceptable. Your company’s posts won’t get a single view if they’re capped with a lackluster header that is merely ... Read More »