Public Relations

Fast Food Decision Makes for Some Fresh PR

fast food pr

The fast food wars continue to rage, and despite all the salads that have been introduced, nothing comes close to what Chick-Fil-A just announced. The “Eat Mor Chikin” company has recently announced that it will cut out corn syrup, dyes, and certain other additives, sometime in 2014. While this won’t make the waffle fries any healthier, this is a breath ... Read More »

Entertainment Magazine Borrows Fame from Subjects

entertainment magazine

Recently, Entertainment Weekly found itself caught right in the crosshairs of the changing media market. With most people now getting their entertainment content online, or via social media, how could a glossy print publication weather the storm? As Ronn Torossian points out, successful media companies live and breathe on the strength, or stickiness, of their content. For Entertainment Weekly the ... Read More »

Thor Thrives on the Strength of Intense Entertainment PR

public-relations-movies

In any Hollywood Good vs. Evil story, the tension between the Good Guy and the Bad Guy is a pivotal selling point. Sometimes, the villain exists just to prop up the hero. Sometimes, he or she helps carry the plot. And then there are times when the Bad Guy turns out to be a breakout star. This is what happened ... Read More »

Van Damme wins the Internet With Awesome Car Commercial

van damme commercial

When it comes to reflexively sharable content, it’s tough to beat an incredible physical spectacle. Violent crashes and “naughty” content obviously have limited sharability. Not so for amazing – almost inhuman – feats. And that’s pretty much where Volvo went in a recent ad for their new steering technology. They asked notorious action hero, and incredibly flexible human being, Jean ... Read More »

5 “Walking Dead” Brands That Need More Life

walking dead public relations

From a public relations perspective, brands can be dead long before they ever really end. Like the Walkers in the famous Walking Dead TV show, and comic books, some businesses continue to move forward, without any discernible direction, long after all life has left their brand. But, unlike those doomed Walkers, Walking Dead brands can be brought back to life, ... Read More »

Guerilla Movie Generates Massive PR Win

Guerilla Movie Generates Massive PR Win

Randy Moore knew he had to film his new psychological horror flick inside Disney’s California theme park. He also knew something else. The park would NEVER give him permission. So, Moore, and his production team just did it anyway. They purchased annual passes, and kept going every day until the film was finished. When people ask him how he got ... Read More »

When Your Employee Royally Screws Up

When Your Employee Royally Screws Up

No matter how much care you take to create a customer-friendly and inviting environment, sooner or later someone will really do something dumb. It might be you – and in many cases this is better – but more often it will be an employee. Might be an honest mistake. Might be your employee is just having a bad day. Either ... Read More »

Five Tips To Help You Pack Light

packing-light travel tips

Travel is one of the most exciting aspect of my public relations work. With clients coast to coast, it seems I’m always on the go. This constant travel has definitely helped me when it comes to traveling light on vacations. Now I want to share some of those “learned by doing” tips with those of you who may pack your ... Read More »

What To Do When Misinformation Becomes Fact

Twitter-Misinfo

It’s a hard, cruel world out there in the field of public relations. A constant struggle between the true and untrue, and less about fact, and more about perception. How the public sees you becomes the fact, the reality of the situation, regardless of what truly happened. From a politician whose career is ruined by false allegations, to the superstar ... Read More »

Three Success-Killing Assumptions You Are Probably Making

Three Success-Killing Assumptions You Are Probably Making

Business plans have no place for assumption. But people get into business with one assumption after another every day. The Internet is a hotbed for exactly this sort of business-killing shenanigan. Because it can be so simple and cost effective for an entrepreneur to get things up and going online, people tend to assume every step of the business process ... Read More »

Three Reasons Americans Are Obsessed With Celebrity

Three Reasons Americans Are Obsessed With Celebrity

Everyone knows about a famous person. That is, in effect, what makes them famous. But in the 24/7 wired-in-news world we all live in, information consumers can’t seem to get enough of celebrity news. The press has always covered the comings and goings and lifestyles of the glitterati, and society has always eaten it up. Whether talking about their fabulous ... Read More »

Public Relations Implications of Internet Privacy

Public Relations Implications of Internet Privacy

Internet privacy is a hot topic these days. Article after article is being written about how unsafe content can be online. While there is some truth to these issues and certainly reasons to be cautious, when it comes to privacy online, that horse left the barn a long time ago. Even if you take steps to keep things hidden, secret ... Read More »

The Royal Baby and Social Media

royal baby

On Monday, July 22, 2013, the heir to the throne of England was born.  George Alexander Louis, to be known as His Royal Highness Prince George of Cambridge, has been a flashpoint of media attention since the news reports first surfaced that Prince William and his wife Kate Middleton were pregnant.  Monarchs have been born in England for millennia, but ... Read More »

PR and the Box Office

public relations box office

Movies are great fun, whether you’re going on a date, hanging out with friends, or looking for something to do with the family on a rainy night.  Movies are also big business, generating $36.2 billion worldwide in 2011.  Unfortunately, with fewer movies being made and released commercially, and the demand for big budget effects and high-dollar superstar actors, the movie ... Read More »

When You Come Bearing Jobs

come-bearing-jobs

When a new company plans a move into a new area, state or region, public relations plays a key role in that transition. And not just consumer PR either. The new company would be wise to connect and commit to that community in visible and tangible ways. Open the lines of communication and keep them open. You may not be ... Read More »

Five Ways to Beat Writers Block

beat writers block

I maintain several websites and content-rich blog sites in order to promote my business and connect with potential clients. Each of these requires a steady stream of compelling, original content to keep readers engaged. I’ve been asked many times how I can keep up with this. “Don’t you ever run out of ideas?” Well, sure. It’s not always like snapping ... Read More »

When ‘busy’ Equals Bad

busy equals bad

Hitting the right mark between competent and experienced and overworked and desperate can be difficult. But, when you are marketing business-to-business services, your public relations success depends on striking exactly the right balance. Read More »

What Makes You Successful?

success in your career

Markets are crowded. No matter what you do, there will be competition vying for your market share. That’s the nature of free enterprise. However, the strength of free enterprise as a system lies in the ability to build and protect your reputation. But what would you rather be known for? Consistency or uniqueness? Which trademark should your consumer PR strive ... Read More »

Tips on Avoiding a Classic PR Mistake

public relations mistakes

When a company goes all out to introduce a new product to an established market, there can be some unexpected – and unfortunate – blowback. Some customers may feel pressured to exchange loyalties, pursuing the new product in lieu of the old. Torossian has some tips for companies launching new products who want to make sure their established brands are ... Read More »