Public Relations

3 Elements of a Top PR Campaign

Top PR Campaign

Everyday, countless press releases are submitted, countless public relations campaigns are launched,c and millions of brands enter the harsh light of the public eye. What happens next depends on an endless number of decisions, and moving parts. Many of these factors are completely outside your control. But, according to PR guru, and president of 5W Public Relations, Ronn Torossian, at least ... Read More »

Education PR: What Matters Most

education public relations

From preschool to graduate school, one educational principle remains a debate: What constitutes the “best” school, and how can a student – or a parent – measure this success? This is a question that all educational institutions, public or private, must answer when planning their annual public relations campaigns. But, they cannot stop there if they wish to be successful. ... Read More »

Don’t Tweet Dumbly !

Twitter-Misinfo

Social media is one of the most convenient ways ever conceived to communicate with the largest number of people. The potential for PR, and for profit, is nearly endless. But there are some pitfalls. A lesson one young professional learned the hard way in a recent – and very public – firing. Her offense? Being incredibly stupid on Twitter. While ... Read More »

Three Ways to Control the Message

control the message

In most PR situations, there comes a point when you need to take control of the narrative, and define the conversation. The best case scenario is when you start the conversation with a planned campaign, and continue to control the narrative throughout. However, this is also not how things usually happen. In a public relations scenario, there are infinitely more ... Read More »

Sign of Bad Times in South Africa

south african sign

By now, the world has heard. South African officials hired a fake sign language interpreter to work at the largest public event that country has seen, well, ever. With new information pouring into the public sphere every day, South Africa is facing a PR crisis. Yes, the country has been seen as backward, dangerous, bigoted and many other negatives. But, ... Read More »

Golden Globes Uproar – Good or Bad for TV Brands?

golden globes 5wpr

Golden Globe nominations have been released. As expected, there are a few surprises, and more than a few unexpected snubs. As you can imagine, it’s the snubs that really have fans worked up in a lather. People who could not even tell you who won the Globes last year are fuming on message boards, and comment threads because their favorites ... Read More »

Fast Food Decision Makes for Some Fresh PR

fast food pr

The fast food wars continue to rage, and despite all the salads that have been introduced, nothing comes close to what Chick-Fil-A just announced. The “Eat Mor Chikin” company has recently announced that it will cut out corn syrup, dyes, and certain other additives, sometime in 2014. While this won’t make the waffle fries any healthier, this is a breath ... Read More »

Entertainment Magazine Borrows Fame from Subjects

entertainment magazine

Recently, Entertainment Weekly found itself caught right in the crosshairs of the changing media market. With most people now getting their entertainment content online, or via social media, how could a glossy print publication weather the storm? As Ronn Torossian points out, successful media companies live and breathe on the strength, or stickiness, of their content. For Entertainment Weekly the ... Read More »

Thor Thrives on the Strength of Intense Entertainment PR

public-relations-movies

In any Hollywood Good vs. Evil story, the tension between the Good Guy and the Bad Guy is a pivotal selling point. Sometimes, the villain exists just to prop up the hero. Sometimes, he or she helps carry the plot. And then there are times when the Bad Guy turns out to be a breakout star. This is what happened ... Read More »

Van Damme wins the Internet With Awesome Car Commercial

van damme commercial

When it comes to reflexively sharable content, it’s tough to beat an incredible physical spectacle. Violent crashes and “naughty” content obviously have limited sharability. Not so for amazing – almost inhuman – feats. And that’s pretty much where Volvo went in a recent ad for their new steering technology. They asked notorious action hero, and incredibly flexible human being, Jean ... Read More »

5 “Walking Dead” Brands That Need More Life

walking dead public relations

From a public relations perspective, brands can be dead long before they ever really end. Like the Walkers in the famous Walking Dead TV show, and comic books, some businesses continue to move forward, without any discernible direction, long after all life has left their brand. But, unlike those doomed Walkers, Walking Dead brands can be brought back to life, ... Read More »

Guerilla Movie Generates Massive PR Win

Guerilla Movie Generates Massive PR Win

Randy Moore knew he had to film his new psychological horror flick inside Disney’s California theme park. He also knew something else. The park would NEVER give him permission. So, Moore, and his production team just did it anyway. They purchased annual passes, and kept going every day until the film was finished. When people ask him how he got ... Read More »

When Your Employee Royally Screws Up

When Your Employee Royally Screws Up

No matter how much care you take to create a customer-friendly and inviting environment, sooner or later someone will really do something dumb. It might be you – and in many cases this is better – but more often it will be an employee. Might be an honest mistake. Might be your employee is just having a bad day. Either ... Read More »

Five Tips To Help You Pack Light

packing-light travel tips

Travel is one of the most exciting aspect of my public relations work. With clients coast to coast, it seems I’m always on the go. This constant travel has definitely helped me when it comes to traveling light on vacations. Now I want to share some of those “learned by doing” tips with those of you who may pack your ... Read More »

What To Do When Misinformation Becomes Fact

Twitter-Misinfo

It’s a hard, cruel world out there in the field of public relations. A constant struggle between the true and untrue, and less about fact, and more about perception. How the public sees you becomes the fact, the reality of the situation, regardless of what truly happened. From a politician whose career is ruined by false allegations, to the superstar ... Read More »

Three Success-Killing Assumptions You Are Probably Making

Three Success-Killing Assumptions You Are Probably Making

Business plans have no place for assumption. But people get into business with one assumption after another every day. The Internet is a hotbed for exactly this sort of business-killing shenanigan. Because it can be so simple and cost effective for an entrepreneur to get things up and going online, people tend to assume every step of the business process ... Read More »

Three Reasons Americans Are Obsessed With Celebrity

Three Reasons Americans Are Obsessed With Celebrity

Everyone knows about a famous person. That is, in effect, what makes them famous. But in the 24/7 wired-in-news world we all live in, information consumers can’t seem to get enough of celebrity news. The press has always covered the comings and goings and lifestyles of the glitterati, and society has always eaten it up. Whether talking about their fabulous ... Read More »

Public Relations Implications of Internet Privacy

Public Relations Implications of Internet Privacy

Internet privacy is a hot topic these days. Article after article is being written about how unsafe content can be online. While there is some truth to these issues and certainly reasons to be cautious, when it comes to privacy online, that horse left the barn a long time ago. Even if you take steps to keep things hidden, secret ... Read More »

The Royal Baby and Social Media

royal baby

On Monday, July 22, 2013, the heir to the throne of England was born.  George Alexander Louis, to be known as His Royal Highness Prince George of Cambridge, has been a flashpoint of media attention since the news reports first surfaced that Prince William and his wife Kate Middleton were pregnant.  Monarchs have been born in England for millennia, but ... Read More »