Public Relations

Why Profit Sharing is Smart PR

profit-sharing

Are you an entrepreneur interested in shoring up your reputation and building the best success team possible? There is nothing better for your internal public relations with your skilled workers than plain, old-fashioned compensation. It’s a given that top sales people make their careers on commission, but why not share some of that love with your skilled workers, you know, ... Read More »

Winning Matters:  Bill Parcells, Martin Russo & More

quotes-on-winning

In any competitive environment, what you know is just as important as your abilities. Regardless of talent, without the knowledge to get the job done and win; you can find yourself in a predicament. We have collected some of our favorite quotes on winning to help motivate those that are looking for a unique advantage over their competition. Winning really ... Read More »

A Clear PR Message for Lasik Doctors

public-relations-lasik

For millions, Lasik Eye Surgery has been a complete life changer. No more waking up and struggling to find the clock, or read your phone, or make it to the bathroom without your glasses. In fact, no more looking for your glasses – period. No more worrying about losing a contact at the beach or in the pool, or forgetting your ... Read More »

Pickups Losing Ground to Luxury Cars

Is America beginning to see the swan song of the all-American pickup truck? According to some reports, luxury cars are beginning to not only gain ground, but to surpass pickup trucks as the American vehicle of choice. But, not just luxury cars… FOREIGN luxury cars. Drivers are choosing BMWs, Audis, and other foreign luxury makes in record numbers. Even the ... Read More »

Best Ways To increase Sales in the Food and Beverage Industry

food-beverage-sales-tips

There has been a definite decision by most consumers to ignore the vast majority of advertising that comes into their homes. This has hit especially hard in the food and beverage industry. With new companies popping up every business cycle, both established companies and up-and-coming businesses with good products sometimes get lost in all of the noise. Below are just ... Read More »

Facebook Social Experiment Issues

facebook social media experiment

It appears that Facbook purposely manipulated news feeds for hundreds of thousands of its users PR Executive Ronn Torossian 5wPR CEO says. The reason was to study emotional reaction over various social networks. This is the ultimate social media social experiment for facebook. Study The individuals responsible for the study were from Cornell University as well as California University in ... Read More »

Public Relations Tips for Your Business

pr strategy Erika Kauffman

No matter what type of business you have, you’ll need to implement an effective marketing plan to let potential clients know about the products and services you offer. Using public relations to your advantage can help your business to gain a positive reputation in the community and could make you a significant professional force in your industry. CEO of 5WPR ... Read More »

Science behind In-Flight Beverages

science-in-flight-beverage

Have you ever been on a flight and ordered a drink you wouldn’t normally order? Say for example, you order a bloody Mary or tomato juice. Have you ever wondered why you order these types of drinks on a flight and no where else? This is a huge opportunity for the Beverage Public Relations industry. Well science feels they have ... Read More »

Sony Unveils Tape Capable of Holding Almost 65 Million Songs

tech pr

For anyone who has a large music collection, having all of the music files saved onto one smart phone iPod or other portable music device can often prove next to impossible – and as a terrific Tech PR move – Sony Unveils its latest gadget. While these devices are able to hold up to 64GB worth of storage, for anyone ... Read More »

Internet Explorer’s Recent Bug and the Bad PR that Came with it

online public relations

Internet Explorer, the Internet browser produced and maintained by Microsoft and the most popular browser currently on the net recently took a major hit due to a bag bug causing them to undergo a major Public Relations Crisis. This bug gave hackers the ability to take over your computer and hack other information from the computer by simply clicking a ... Read More »

The Power of Anonymity

staying-anonymous

  In a recent issue of Businessweek, there was an article about one of the biggest mysteries in the entire nonprofit market in America. The Hereditary Disease Foundation is one of the top 5 charities in the United States, but no one seems to know where their money comes from. That is to say, there is one or more anonymous ... Read More »

Why Defining your Personal Brand is a Strong PR Goal

personal branding

When you sit down to write a resume or a cover letter for your dream job, what do you focus on? If you are like most people, you spend the lion’s share of both the time and the ink on what you can do versus what you “are.” You talk about skills, and grades, and schools, and degrees, but you ... Read More »

Don’t submit your PR without pants

tech pr

How much information should you really put in your next press release? That’s a question most businesses wonder every time they hit “send.” Where is the line between just enough, and far too much? Ronn Torossian, CEO of 5WPR a public relations firm in NYC, has one answer that may just surprise you. Don’t submit your PR without pants. In other ... Read More »

3 Reasons a Story Sells so Well

internet rumor mill 5wpr

You may not realize this, but there is a difference, in style and intent, between a news piece and a feature story. They each have a different structure, flow, and purpose. While news pieces are meant to inform, stories are meant to engage and motivate an active response. There is a time for both sorts of PR, but in this ... Read More »

Lady Gaga Goes Gross at SXSW

lady gaga public relations

What do you do when your first gag was to wear a meat dress? Well, if you are Lady Gaga, you become the meat. This may just be a lesson for what happens when you set the bar for customer expectation so high (or weird) right out of the gate. Ronn Torossian, CEO of 5WPR, the top pr firm in ... Read More »

Pinterest vs. Twitter, Who’s Winning the PR war

pinterest vs twitter

There was a time, not too long ago, when Twitter was the latest social media darling on the net. People were flocking to tweet their latest,and greatest thoughts. To have tiny conversations with people across the room and across the world. But, given the limitless potential for social media interaction, there were sure to be competitors entering the market. When Pinterest released their APP, ... Read More »

3 Tips to Staying on an Editor’s Good Side

editors good side

In the public relations game, you will spend quite a bit of time connecting and interacting with editors, producers, and other media gatekeepers. It follows, then, that it’s probably a good idea to know how to interact positively, and profitably with those media gatekeepers. Ronn Torossian, CEO of 5WPR in New York, offers 3 tips on staying on an editor’s ... Read More »

3 Responses to a Smear Campaign

media relations 5wpr

We all know that haters are out there, and they will, without any doubt, hate. They hate success. They hate progress. They hate innovation. And, this hate inspires jealousy, and all it’s ills. Eventually, some hater will try to smear your good name. How this will be done, and when it will come, will be a surprise. But you don’t ... Read More »

Mid Season Finales Offer Prime Promotion Time

media relations television

The holiday season has always been prime commercial time for TV networks. Lots of people are watching, and, with holiday specials, lots of people are watching the same thing. This combination makes for a prime PR opportunity for both popular, and not so well appreciated programs on the major TV networks. There are a lot of reasons why the midseason ... Read More »

3 Responses to Positive Press

positive press response

Everyone wants great press, but how many times do you hear people talking about what to do once you get it? Hardly ever, really. But, Ronn Torossian, CEO of 5WPR, a leading NYC based media relations firm, says there is a right way, and a wrong way, to handle positive press. Here, Torossian offers 3 basic responses he has seen, ... Read More »